WMF Strategic Plan 2011 Spreads

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WikimediaStrategic Plan

February 2011

A collaborative visionfor the movement

through 2015


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The strategic plan is the culmination o a collaborativeprocess undertaken by the Wikimedia Foundation and theglobal community o Wikimedia project volunteers through2009 and 2010. The process aimed to understand andaddress the critical challenges and opportunities acing theWikimedia movement through 2015. It has culminated in a

series o priorities and goals, as well as specic operationalinitiatives or the Wikimedia Foundation, that will dene themovements continued success.

The Wikimedia Foundation is the U.S.-based 501(c)(3)

non-proft organization that operates and manages the

Wikimedia projects: Wikipedia, Wiktionary, Wikibooks,

Wikisource, Wikinews, Wikiquote, Wikiversity, Wikispecies,

Wikimedia Commons and MediaWiki. The Foundation

presents this document on behal o the community o

strategic plan contributors, the Wikimedia Foundation

Board o Trustees, and the global community o

Wikimedians.

In July 2009, we launched our frst-ever strategy-development project designed

to produce a fve-year strategic plan or the Wikimedia movement.

From the outset, we believed that an open process would result in a smarter, moreeective strategy. Just as Wikipedia is the encyclopedia anyone can edit, we wantedthe strategy project to invite participation rom anyone who wanted to help.

As the project unolded, more than 1,000 people rom around the world contributedin more than 50 languages. We received more than 900 proposals aiming to meet awide variety o challenges and opportunities. We conducted more than 65 interviewswith experts and advisers. We carried out a survey o more than 1,200 lapsed editors.And we staged hundreds o discussions both ace-to-ace in cities around the world,and via IRC, Skype, mailing lists and wiki pages.

Non-prot strategy consultancy The Bridgespan Group provided rameworks, dataand analysis. Discussions were acilitated by Eugene Eric Kim o Blue Oxen Associatesand by longtime Wikipedian Philippe Beaudette.1

The project lasted a ull year and resulted in 1,470 content pages on the wiki. Thatwork has been summarized and condensed, resulting in this document.

1 For complete details on the process and the acilitation, see the Wikimedia strategic-planning wiki,http://strategy.wikimedia.org

Strategy...the Wikimedia way

Contents1 Strategy...the Wikimedia way

2 What we believe

4 The opportunity

6 Our strategic priorities7 Stabilize inrastructure8 Increase participation

10 Improve quality12 Increase reach14 Encourage innovation

16 The resources well need

18 The role o the Wikimedia chapters

20 Acknowledgements

Women and other under represented groups will need to be

invited/recruited, and the culture o WMF projects will need

to be adjusted to accommodate them when they arrive. Some

o these changes are happening already, such as the ocuson making the sites more user riendly or people that are

less technically savvy. But other changes will be needed,

too. It will be important to acknowledge the discomort that

current users will eel when proposals are made or changes.

And we need to help everyone adjust to the idea that changes

are truly needed in order or WMF to accomplish its mission.

User:FloNight


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We value openness and diversity

The Wikimedia movement is global. So ar, Wikimedia has projects in more than270 languages, and chapters in 30 countries. The Wikimedia Foundation maintainsan international sta and board o trustees. A healthy mix o demographic and culturalcharacteristics everywhere throughout the movement is key to Wikimedias success.

We are a volunteer-driven movement

The Wikimedia projects and chapters are created and managed by volunteers. TheWikimedia Foundation works in service to our shared goals, making investments thatwill increase the communitys eectiveness in building and developing the projects

and achieving our shared vision.2

3 For more inormation about the Wikipedia user video project, visit:http://blog.wikimedia.org/blog/2010/09/24/our-videos-o-wikipedias-volunteers/

Wikimedia is a movement, a vision, and a set o values

Wikimedia is made up o hundreds o thousands o people who collectively orm amovement. This movement is rooted in a set o core values that shape our vision andguide our work.

Knowledge should be ree

Access to inormation empowers people to make rational decisions about their lives.We believe the ability to access inormation reely and without restrictions is a basichuman right. Our vision requires that the educational materials we collect and createtogether be ree or others to use and reuse. Our work also depends on ree and open

ormats and technologies.

Share with every human being

The Wikimedia movement strives to include every single human being in our workby making our knowledge resources available and providing the venue or all peopleto share their knowledge. We prioritize e orts that empower disadvantaged andunderrepresented communities, and that help overcome barriers to participation.

Inormation shall be accurate and unbiased

People trust us because they know we resist attempts to skew our content. We knowthat no one is ree rom bias. But we believe that mass collaboration among a diverseset o contributors, c ombined with consensus building around controversial topics,are powerul tools or achieving our goals. We strive to provide inormation that isaccurate, neutral, veriable, comprehensive and unbiased.

We must protect our independence

The Wikimedia Foundation depends on donations to provide the inrastructure or theWikimedia movement. In order to stay ree o infuence, we reserve the right t o reuse

donations that could restrict our operations or steer us away rom our priorities andmission. We seek nancial contributions rom a large number o donors, in order toavoid over-dependency on any single revenue source.

2 For more detail about the Wikimedia movements values, see What do we believe?:http://strategy.wikimedia.org/wiki/Strategic_Plan/What_do_we_believe%3F-Principles_o_the_Wikimedia_movement

What we believe 2

Imagine a world in which every single human beingcan reely share in the sum o all knowledge.

A ew o the Wikipedianparticipants in the 2010Wikipedia user videoproject. 3


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Wikipedia was ounded in 2001 as an eort to create and distribute a reeencyclopedia o the highest possible quality to every single person on the planet.5

Less than a decade later, Wikipedia has become the th most-visited site in theworld, used by more than 400 million people every month.6In most o the world,between 20 and 50 percent o Internet users regularly visit Wikipedia.7

Wikipedia is available in more than 270 languages. Each is a uniquely crated culturalproduct; they are not translations or copied versions o each other. There are over17 million Wikipedia articles across all language versions, and 8.5 million media lesin the Wikimedia Commons database. All are available under a ree license.

4 For detailed background and context on the strategic plan, see Background and context,http://strategy.wikimedia.org/wiki/Strategic_Plan/Background_and_Context5 From the original vision statement by Wikipedia ounder Jimmy Wales.Wales, Jimmy. (2005, March 8) Wikipedia is an encyclopedia. Message posted to Wikipedia-l, archived at:http://lists.wikimedia.org/pipermail/wikipedia-l/2005-March/020469.html6 According to online audience measurement service comScore, in October 2010 the Wikimedia Foundation siteswere the th most-visited in the world, with 408 million unique visitors (or UVs). comScore (October 2010) MediaMetrix global unique visitor data.7 comScore (December 2008) Media Metrix global unique visitor data.International Telecommunications Union. (2008) Estimated Internet users, xed Internet subscriptions, xedbroadband subscriptions. Retrieved rom ITU ICT EYE:http://www.itu.int/ITU-D/ICTEYE/Indicators/Indicators.aspx#In countries throughout North America, Europe and parts o Asia, between 30 percent and 50 percent o all

Internet users use Wikimedia projects. Usage rates o more than 20 percent are not unusual in many other regions.Findings were developed with data rom comScore and the International Telecommunications Union.

Over time, skepticism about the Wikimedia model o collaborative content creationhas evolved into appreciation o Wikipedia as a dependable starting point or researchabout almost any topic. Exper t assessments have continued to nd Wikipedias errorrate to be comparable to that o traditional inormation sources, while its overallbreadth, depth, and topicality ar exceeds that o any general reerence work.8

But there is much more we can do.

The uture o the Wikimedia movementAs we celebrate our 10th anniversary, it is an ideal moment to refect on our

accomplishments and commit to a path orward. Wikimedia is and will remain adecentralized movement comprised o readers, editors, the Wikimedia Foundation andchapters, advisers and like-minded organizations each playing dierent ormaland inormal leadership and support roles. This plan captures our common aspirationsand priorities. It articulates the work we will undertake to achieve our shared goalsover the next ve years, and refects our collective vision or the uture.

8 For a broad review o studies and analysis regarding the reliability o Wikipedia, see:http://en.wikipedia.org/wiki/Reliability_o_Wikipedia

Widely reerenced studies include:Giles, J. (December 2005) Internet encyclopedias go head to head. Nature 438 (7070): 900901

doi:10.1038/438900a. Retrieved rom:http://www.nature.com/nature/journal/v438/n7070/ull/438900a.html

Clauson, KA, Polen, HH, Kamel Boulos, MN, Dzenowagis JH (2008) Scope, completeness, and accuracy o druginormation in Wikipedia. Annals o Pharmacotherapy 42 (12): 1814. doi:10.1345/aph.1L474 PMID 19017825.Retrieved rom:http://www.theannals.com/cgi/reprint/aph.1L474v1.pd

The opportunity 4

Monthly unique visitors to all Wikimedia sites, as measured by comScore.

Wikimedia Foundation sites, global unique visitors

Ju ly 06 J an 07 J ul y 07 Jan 08 Ju ly 08 J an 09 J ul y 09 Jan 10 Ju ly 10

400M

350M

300M

250M

200M

150M

100M

50M

0


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Through 2015, the Wikimedia Foundation will:

The collaborative strategic planning process has culminated in ve key priorities orthe Wikimedia movement over the next ve years, and ve critical targets to measureour progress.

Our strategic priorities over the next fve years:

Stabilize infrastructure

Increase participation

Improve quality

Increase reach

Encourage innovation

We will know were succeeding when we reach these critical targets:

Increase the total number o people served to 1 billion

Increase the number o Wikipedia articles we oer to 50 million

Ensure inormation is high quality by increasing the percentage o material reviewed

to be o high or very high quality by 25 percent

Encourage readers to become contributors by increasing the number o total editorsper month who made >5 edits to 200,000

Support healthy diversity in the editing community by doubling the percentage oemale editors to 25 percent and increasing the percentage o Global South editorsto 37 percent

1. Make technology investments to

guarantee the permanence o

projects and support ongoing growth.

Create new data centers withautomatic ailover eatures to reducethe likelihood o outages and ensurethe continued operations o the site inthe case o catastrophic events.

Deploy additional caching centersin key locations to serve growingaudiences in Asia, Latin America, andthe Middle East.

Improve stability and security byresourcing to eliminate single pointso ailure, apply critical upgrades, andimplement disaster recovery plans.

Manage the MediaWiki release cycleto ensure it meets the evolving needso readers and editors.

Develop clear documentation and

APIs to enable developers to createapplications that work easily withMediaWiki.

2. Expand public awareness and support

or the Wikimedia movement.

Spread inormation about Wikimediasmission, vision, values and practices.Help people better understand ourwork, and motivate them to help usdo it.

Grow the number o Wikimedia

donors, to ensure steady, robustsupport.

Increase capacity to saeguard themovements reputation and supportthe advancement o legal conditionsthat enable unimpeded access toinormation online, worldwide.

3. Build internal capacity to better

support the movement and achieve

its strategic goals.

Increase capacity by adding new stato catalyze, support and partner withcommunity members.

Wikimedia projects are among the most-visited sites in the world, howeverWikimedia does not yet have a technological, operational and nancial inrastructurecommensurate with peoples reliance upon it.

To meet the needs o readers, the Wikimedia Foundation must invest in developingmore robust technology and operational systems, as well as solid, sustainable revenuestreams. Wikimedia needs to make improvements to the r eader experience and tocreate better tools or collaborative content creation. In the immediate uture, thisneed will require an increased investment in t echnical and undraising operations.

Strategic priorities Stabilize infrastructure

Where else could I collaboratively write an article withpeople currently sitting in New York, Islamabad, London,

Tokyo, Mogadishu, and Brisbane? Im not sure how to

translate this extremely exciting aspect o the Wikipedia

community into actual policies or motivating new users,

except to suggest that Wikipedians actively work on

improving the diversity o the Wikipedia community.

User:CordeliaNaismith


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The editing community is the lieblood o the Wikimedia projects, and its continuedhealth, diversity and growth is critical to t he movements uture. It is a core principleo Wikimedia that anyone can edit, and we want to have a huge and diverse set ocontributors.

In recent years, despite continued growth in articles and readership, the Wikimediaediting community has plateaued near 100,000 active editors.9 Our work is bothunique and new, so it is not yet clear whether those numbers will prove sucient tosustain mature Wikimedia projects such as the English or German Wikipedia.10 It isclear, however, that the less-mature Wikimedia projects will struggle to grow urther,unless their pool o editors expands.

Large segments o the worlds population do not edit the Wikimedia projectsproportionate to their real-world numbers. The people who write the Wikimediaprojects are disproportionately male, young, and rom countries in the Global North:12

Four out o ve editors are male.13

Hal are under the age o 22.14

Four out o ve edits come rom countries in the Global North.15

9 Active contributors are dened as individuals who make more than ve edits per month; very active contributorsmake more than 100 edits per month.10 As o November 2010, the English language Wikipedia contains more than three million articles; the Germanlanguage Wikipedia contains more than one million articles.11 Source: Wikipedia statistics all languages, Jan 2001 to Aug 2010.http://stats.wikimedia.org/EN/TablesWikipediaZZ.htm#activitylevels12 For the purposes o our discussion, the Global North includes Australia, Canada, Israel, Hong Kong, Macau,New Zealand, Japan, Singapore, South Korea, Taiwan, the United States and all o Europe (including Russia).The Global South includes Asia (with the exception o Japan, Hong Kong, Macau, Singapore, South Korea andTaiwan), Central America, South America, Mexico, Arica, and the Middle East (with the exception o Israel).13 According to the study, over 86 percent o contributors were male. Glott, R., Schmidt, P., Ghosh, R., (2009)Wikipedia Survey Final results. UNU Merit. Retrieved rom:http://www.wikipediastudy.org14 According to the study, 50 percent o contributors were under 22 years o age. Glott et al.15 83.3 percent o all edits came rom the Global North. stats.wikimedia.org (2009-2010) Wikimedia tracanalysis page edits per country September 2009 through August 2010. Retrieved rom:http://stats.wikimedia.org/wikimedia/squids/SquidReportPageEditsPerCountryOverview.htm


1. Encourage the health and growth

o Wikimedia communities and the

projects they sustain.

Developnewfeaturesandtools,such as a rich-text editor, enhancednavigation, and social unctionality,to make editing easier and more un.

Supporttherecruitmentand

acculturation o newer contributors byencouraging a welcoming environmenton the Wikimedia projects, as well assupporting community leaders whoare eager to serve as recruiters, guidesand mentors or newer volunteers.

Encouragediversityby conductingoutreach among groups that have thepotential to bring new expertise tothe projects, as well as by supporting

leaders rom underrepresentedgroups in their eorts to cultivatenew members rom within theircommunities.

Supportofineandsocialevents

to increase community cohesion andcommitment to the projects.

Rewardexcellentcontributionsthatare not already being celebratedthrough established communitymechanisms.

Createproductsandservices thatsupport aliation and excellenceamong Wikimedians.

2. Expand Wikimedias global ootprint

through catalytic investments and

chapter support.

Design and deploy catalyst teams

to pilot activities spurring growth inreadership and editing in the high-priority areas o India, Brazil, andthe Arabic-speaking areas o theMiddle East and North Arica.

Support Wikimedia chapters withnancial or other assistance to enablethem to serve their local Wikimediacommunities e ectively, and contributeto the health and growth o the overallmovement. A priority will be pursuing

outreach to expand and increasediversity in the contributor base.

Facilitatecommunityeffortsto createorganizational models and structuresthat support the Wikimedia projects.

Supportvolunteerinitiativesthatuel the growth o communities andprojects around the world, includingmeet-ups, public outreach activitiesand other volunteer innovations.

This chart demonstrates the rapid increase and plateauing o active Wikipedia editors(in all languages) rom January 2001 through December 2010.11

120,000

100,000

80,000

60,000

40,000

20,000

0

01 02 03 04 05 06 07 08 09 10

Increasing both the total number o editors, and their diversity, is a key priority orthe Wikimedia movement. We need to improve our dispute resolution processes toprevent editor burnout. We need to recognize and reward editor excellence.

We need to invite r eaders to become editors particularly women and people in theGlobal South. We need to improve the editing interace in order to reduce barriers t oparticipation. When people try editing or the rst time, we need to support and coachthem.


Strategic priorities

Active Wikipedia editors

11


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Through 2015, the Wikimedia Foundation will:Wikimedias fagship project, Wikipedia, empowers people to learn about whateverthey want. Wikipedia succeeds because it is huge and comprehensive: it hasinormation on practically every topic imaginable. But when Wikipedia does not haveinormation on a topic, or our inormation is incomplete or inaccurate, we must dobetter.

Wikipedias coverage is skewed toward the interests, expertise, and language skills othe people who created it. For example, our coverage o biographical and pop culturetopics is very strong,16 but our coverage o Arica is quite weak.17 We oer much moreinormation in German than we do in Hindi.18

Global participation is key to breadth and completeness. We need to encourageglobal participation via partnerships with universities, cultural institutions and othergroups who align with our mission. Outreach eorts by local Wikimedia chaptersand community members will help. The processes, tools, and policies that manageand organize our work also infuence the quality o the end product. Thereore,the Wikimedia Foundation will prioritize improving tools or collaboration, qualityreview and labeling, as well as new tools to enable readers and experts to aid inthe assessment o inormation quality. Beyond simply increasing the breadth andcompleteness o our coverage, we must drive toward a measurable increase in thequality o inormation we oer.

We want to help readers understand what they are getting by providing them withinormation quality labeling. We also want to provide clear and responsive channels orreaders to report quality problems, and get them investigated and resolved.

16 For more detail, see: Kittur, A., Chi, E. H., and Suh, B. (2009) Whats in Wikipedia?: Mapping Topics andConfict using Socially Annotated Category Structure. In Proceedings o the 27th International Conerence on HumanFactors in Computing Systems. Retrieved rom:http://www-users.cs.umn.edu/~echi/papers.html17 A review o the prevalence o geotagged Wikipedia articles showed most o Arica contained less than 1,000relevant articles while the United States had over 88,000.

For more detail, see: Graham, M. (2009) November 2009 Wikipedia article dumps. Oxord Internet Institute.Retrieved rom:http://zerogeography.blogspot.com/2009/11/mapping-geographies-o-wikipedia.html18 The number o Wikipedia articles available to the 550 million people whose primary or secondary language isHindi is less than a hal o one percent o the number o articles available to German speakers, whose population is athird the size. Findings were developed with statistics rom stats.wikimedia.org and Ethnologue.

Stats.wikimedia.org (2009) Wikipedia statistics. Retrieved rom:http://stats.wikimedia.org/EN/Sitemap.htm (accessed August 2010)

Lewis, M. Paul (ed.). (2009). Ethnologue: Languages o the World, Sixteenth edition. SIL International. Retrievedrom: http://www.ethnologue.com/ethno_docs/distribution.asp?by=size#3

For more detail, see:http://strategy.wikimedia.org/wiki/Wikimedia_penetration#Wikimedia_penetration_by_language

Improve quality

1. Support our volunteer community

through technology improvements to

article assessment, by community

members, readers and experts.

Developimprovedtoolsor nearreal-time assessment o inormationadditions and changes by experiencedWikimedia community members.

Systematicallycollectinputromreaders and subject-matter expertsto perorm both surace and depthreviews o the largest possible numbero articles.

2. Provide support to the Wikimedia

movement in the development

o institutional partnerships and

alliances.

Provide project unding or eortsto connect Wikimedia projects withthe work o institutions o culture andlearning.

Giveglobalvisibility to these eortsthrough our communication channels.

Developandmaintaindocumentation

o best practices, blueprints,standards, and metrics associated withinstitutional partnerships.

3. Provide excellent ser vice to our

audience through clear qualitylabeling and the development o

highly eective response systems.

Develop clear and concise quality

labeling to support readers.

Supportdevelopmentofrst-

responder systems that empowercommunity volunteers to consistentlyand eectively address hot-buttonissues.

The number one social need o human beings is the need or approval. The

Wikimedia Foundation can (and should) use this to its advantage, and besides, every

nonproft organization should have a recognition program or volunteers. An award

designed and bestowed by WMF would motivate volunteers to move mountains. User:Norat



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Internet penetration specically broadband is growing, and that growth will enablemore people to readWikipedia rom their desktop or laptop computers. The WikimediaFoundation will work to ensure our sites are as ast and reliable or people in developingcountries as they are or people in North America and Europe.

Wikimedia will need to expand its capacity to support access through other channels.The most critical will be mobile. Forecasts predict 6.5 billion mobile subscribers by2015, and shipments o Internet-enabled handsets are expected to grow 29 percent,reaching almost 900 million units by 2015.221Mobile phone usage will continue to growat a aster rate than personal-computer usage o the Internet. For many people in theGlobal South, the mobile phone will likely be their rst, and potentially only, point oaccess to the Internet. Wikimedia needs to provide a good experience on mobile phones.

Not everyone will be able to have Internet access in the immediate uture. More thanhal the worlds population will not have ready access by 2015, even including mobiledevice access, and or many (possibly most) the cost o being always online will betoo expensive. Those people have very limited access to inormation rom any source,and are thereore the people that would be most helped by the Wikimedia projects.Wikimedia needs to create and make available low-cost and no-cost ofine versions oits projects in a variety o ormats, including print, in order to ensure inormation gets topeople who otherwise would have no access to it.

22 Based on International Telecommunication Union global mobile use projections. For more relevant data, see:http://strategy.wikimedia.org/wiki/Mobile_reach

Today, the Wikimedia sites reach about six percent o the worlds population, whichis roughly a third o o Internet users.19 Wikimedia has achieved particular successamong Internet users in the Global North. The reach o Wikimedias projects andin particular Wikipedia, which accounts or 96 percent o all page views has grownexponentially since Wikipedias inception.

Use o the projects around the world, however, is not uniorm. Large numberso Internet users, part icularly in countries with large and r apidly growing onlinepopulations such as India, have lower levels o use than the global average. 20Wikimedia has dramatically lower reach in the Global South, which includes regionswith the worlds most rapid growth in Internet usage. In the coming years, a keychallenge or Wikimedia will be to replicate its earlier successes in developing editingcommunities that create valuable, high quality knowledge resources in languages theyare literate in, to engage a growing readership in all parts o the world.

19 Figures based on personal computer use only. comScore (January 2010) Media Metrix global unique visitordata. Retrieved rom:http://meta.wikimedia.org/wiki/User:Stu/comScore_data_on_Wikimedia20 Analysis based on comScore Media Metrix data rom July 2010. More data on reach by country can be ound at:http://strategy.wikimedia.org/wiki/Wikimedia_penetration

A summary table that compares countries and regions with the greatest untapped potential o Internet users can beound at:http://strategy.wikimedia.org/wiki/File:Key_Geographies.png

For the purposes o this analysis, a region was dened as a group o countries that share a common language andare in close geographic proximity.21 For more inormation, see:http://strategy.wikimedia.org/wiki/File:Internet_growth_by_region.png

Increase reach

1. Enhance the quality o the core user

experience regardless o geography.

Buildadditionalcachingcenters inkey locations to manage increasedtrac rom Latin America, Asia andthe Middle East, as well as to ensurereasonable and consistent load times

no matter where a reader is located.

2. Invest in mobile products to broaden

the movements reach to connected

populations.

Develop partnerships with mobileproviders and entrepreneurs thatoer users who do not own expensivesmartphones wide access toWikimedias mobile products.

Investintechnologyimprovements

that enhance mobile eatures,unctionality and access.

3.Investinofineproductstobroaden

the movements reach to populations

who will remain disconnected rom

the Internet.

Createnewofineproductsand

partnerships with the capacity todistribute versions o Wikimediasprojects to large numbers o readerswith limited connectivity at low orno cost.

The highest growth o Internet users is expected in Arica, the Middle East, and developingnations in the Asia Pacic region. 21

Global Internet use projections, 2010 to 2015


More than 10%

5% to 10%

Less than 5%

Projections or increase intotal Internet users, based oncompound annual growth rate.


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Through 2015, the Wikimedia Foundation will:The wiki was invented in 1995. Using it collaboratively to create an encyclopedia wasa social innovation. We need to continue to make technical and social innovations inorder to keep pace with changes in how readers are accessing inormation, and sothat we can do an even better job o enabling powerul collaborative work.

Innovation in the context o a global movement is dependent on the voice andparticipation o thousands o individual volunteers. Beyond organizing our own e orts,we must ally with like-minded open source and ree knowledge organizations andinitiatives.

Some areas ripe or innovation are obvious. While it is easy to read the Wikimediaprojects, participating is hard. Few tools exist to support on-site networking, dialogueand task management. Projects such as Wiktionary and Wikimedia Commons haveonly limited technical support or the specic problems users ace. Even the readerexperience is airly austere, with limited means to explore topics, visualize inormationand conduct searches.

The prolieration o mobile phones, smartphones, e-readers and netbooks necessitatesdramatic improvements to acces sibility, usability and participation on the se and otherplatorms. For millions o people, these platorms, not the personal computer, are therst exposure they have to the Internet.

The most surprising and important innovations are likely nowhere on our roadmap.Exploring the unknown will be at least as important as developing solutions to knownproblems. We must continually support our global community in experimentation,learning and discovery, and must regularly translate successul experiments into anormal part o the Wikimedia experience. This will be essential to reaching our ve-year targets.


1. Increase access to inormation that

drives community, decision-making

and action.

Implementawebanalyticstool

to provide mission-critical inormationto the Foundation and the movementas a whole.

Providebetterinformationabout

the movement to enable everyoneto better support it, by developingand publishing diverse measures othe health and growth o Wikimediacommunities and projects.

Fosterahealthycommunityof

researchers interested in analyzingWikimedia, provide access to relevantdata, and highlight important questionsto be addressed.

Conductregularreaderandeditor

surveys in order to take the pulse othe community and identiy pressingissues or concerns.

Developstandards or thedevelopment o staged experimentsand A/B tests.

2. Support the inrastructure onetworked innovation and research.

Develop clear documentation and

APIs so that developers can createapplications that work easily with ourplatorms.

Ensureaccesstocomputing

resources and data or interestedresearchers and developers, includingdownloadable copies o all public data.

Continuallyimprovesocialand

technical systems or volunteerdevelopment o core sotware,extensions, gadgets and other technical

improvements.

3. Promote the adoption o great ideas.

Develop clear processes or code

review, acceptance and deployment

so that volunteer development doesnot linger in limbo.

Organizemeetingsandeventsbringing together developers andresearchers who are ocused onWikimedia-related projects withexperienced Wikimedia volunteersand sta.

Showcaseandrecognize thegreatest innovations o the Wikimediamovement, and create communityspaces dedicated to the explorationo new ideas.

In the uture, Wikipedia should move more toward collaborativeediting in which several users can edit a page at the same

time. Wikipedia should also implement some kind o instant

communication system rather than relying on talk pages. There

also need to be a series o simple video tutorials that show to

the new-coming user how to edit Wikipedia and how to respond/

communicate with ellow Wikipedians.

User:Smallman12q



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The Wikimedia Foundation is young. As it t akes on new responsibilities andproactively works toward the movements priorities, its spending will increase. Duringthe strategic planning process, the sta o the Wikimedia Foundation, with the helpo The Bridgespan Group, developed detailed assumptions about stang, operatingand capital expenditures, and other costs the Foundation would incur over the nextve years. Based on these projections, we estimate that the Foundations budgetmight grow to approximately $50 million by 2015.

The resourceswell need

Revenue PlanIn 2009, the Wikimedia Foundation decided to ocus its undraising energies on amany small donors model, and in 200910, the Foundation raised $8 million rommore than 250,000 individual donors, signicantly more than the previous year.23

We will continue this approach, because it:

Aligns undraising with the rest o the Wikimedia movement. It is global and itempowers ordinary people.

Enables the organization to stay ocused on its mission and strategy. It reducesthe possibility that needs and desires o large unders could pull the organizationo-target.

Creates the correct incentives. Wikimedia should be accountable and responsiveto its readers and editors.

Reducesrisk.It ensures that donors will not inappropriately grow to become morevalued to the organization than editors.

Is highly efcient and eective. It is by ar the most scalable model.

Is highly stable. Individual donations happen on a relatively predictable scheduleall year round.

Is inclusive o chapters and the global Wikimedia community. Individual donationscan easily become part o community-level undraising.

In addition to seeking increased support rom community donations, Wikimediawill continue to raise limited but critical unds rom oundations, major donors, andlicensing and other business par tnerships.

We believe that major donors and oundations contribute important resources tothe Foundation, including connections to useul expertise, thought leadership, andpotential partners. As a matter o general practice, however, the Foundation will nolonger enter into restricted grants or non-core operational activities and programs.

23 For more detailed inormation about Foundation undraising, see:http://strategy.wikimedia.org/wiki/Wikimedia_Foundation_undraising

The [strategy plan decision] to emphasize small donors

is a sound one that I strongly support. Small donors have by arproven to be the most successul, most strongly growing, and

least distorting source o revenue or Wikimedia Deutschland. User:sebmol

Five year growth projection

annual spending, in millions o dollars20M10M

$30M

$20M

$33M

$47M

$51M

0 30M 40M 50M

Technology and programs Governance and administrationEmployees

24%

19%

18%

16%

14%

76%

81%

82%

84%

86%

20102011 90

20112012 136

20122013 154

20132014 178

20142015 188


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1918

Wikimedia chapters rst emerged out o a desire among volunteers to createorganizations that could serve the Wikimedia movement on a local level. As o 2011,30 chapters have ormed, with extensive coverage within Europe and more limitedcoverage in Asia and South America. Most chapters are still small, entirely volunteerorganizations.

Chapters are independent organizations ounded to support and promote theWikimedia projects within a geographic region. Like the Foundation, they aim toempower and engage people around the world to collect and develop educationalcontent under a ree license or in the public domain, and to disseminate iteectively and globally.

Chapters are engaged in a range o activities in support o Wikimedias vision:

Outreach activities to expand and add diversity to the community o volunteerscontributing to Wikimedia projects.

Communications to improve the understanding o Wikimedia and engage withand respond to media and other stakeholder inquiries.

Advocacy on behal o ree knowledge.

Community-building activities to help reinorce social bonds.

Knowledge-creation projects to add valuable resources to Wikimedia projects.

Partnerships development with cultural and knowledge institutions to help makeknowledge ree, and to help institutions contribute to Wikimedia.

Fundraising to support the Wikimedia Foundations global activities and to undthe activities o the chapter and the local community.

The ve movement priorities hold specic opportunities and challenges or chapters:

Stabilize infrastructure Chapters provide important capacity or the movementswork, however most are still young. The chapters will need to improve their capacityto serve their communities at a greater scale o impact.

Increase participation Chapters will continue to play an active role inorganizing and unding in-person community gatherings and in conducting outreachprograms to bring new, diverse groups to Wikimedias projects.

Improve quality Chapters will continue to support the work o editors and pursueopportunities to ree knowledge in their geographies or use in the projects. They alsohave an important role in creating content partnerships with cultural institutions intheir geographic area.

Increase reach Chapters provide the local expertise, inrastructure and passionthat can help to spur project growth. As the movement ocuses more energy onthe Global South, it will be valuable to build chapters in A sia, Sub-Saharan Arica,the Middle East & North Arica, and Latin America.

Encourage innovation Chapters should encourage innovation among thecommunities they ser ve and experiment with new approaches to their work.

The role oWikimedia chapters

My hunch is that people are not using the [smaller language

versions o] Wikipedia because o a vicious cycle: People dont

want to create the content because no one is reading, and no

one is reading because there is no content. Lova Rakotomalala, editor, Global Voices Online


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20

Below are the usernames o the people who worked on the strategy wiki to create this plan. The Wikimedia movement thanks you all!

The quotes interspersed throughout this document were written by those same people as part o the development o the plan on-wiki.

900018 / ^demon / -DeadScream- / -jkb- / .snoopy. / (:Julien:) / (jarbar) / *drew / 102orion / 15lsoucy / 718 Bot / A bit iy / A Soter Answer / A1 / A2Kar / Aadesh editor / Aardvark Zyxt /AARRIISSHHAA / Abductive / Abhisar chandra / Abigor / Abiso / ABlockedUser / Abubiju / Achech / Acornembryo / Acroterion / Adamore / Adimovk5 / Adrian Neuhaus / AdrienE / Adrignola / AdRock /Adz / Aelindor / Aeternus / Aa86 / Agathoclea / AGK / Ahpc82 / Aigrette / Ainali / Aitias / AKA MBG / Akl / Al Maghi / Alansohn / Alchemist Jack / Alecdhuse / AlecStewart / Alex brollo / Alexanderps /Alexandraew / AlexandreDulaunoy / Alexbrennen / Alexcho / Alexsh / Alacevedoa / Allen3 / Alnokta / Alpertron / Alpodiopa / Alsandro / Alvesgaspar / Amateria / Amgine / Amikeco / Amire80 /Amrendrak08 / Amsicorasardhupellita / An13sa / Anah / Anb2009 / Anders Wennersten / Andersonnakamura / Andiharve / Andre Engels / Andres / Andresj / Andrevan / Andrew Dalby / Andrew.aker /AndrewRT / Andymaddocks / Angela / AngelOSadness / AngerpathKnowocean / Animum / Anish ak / Anlume / Anonymous Dissident / Ans-mo / Antaya / Anthonyhcole / AntiVandalBot / Anxietycello /Anypodetos / Aphaia / Apollo1758 / Aprabhala / Aquillyne / Arbelo / Archagent / Arcudaki / ArielGlenn / Arilang1234 / Arjunaraoc / Armenianinvasion2 / Armistral / ArnoLagrange / AroundTheGlobe /Arriva436 / Art Unbound / Arthur Diebold / Arvind Iyengar / Arzachel / Asentuwa / Atamari / Athpuravita / Aubrey / Aude / Audriusa / Aurelis / Aushulz / Austin / Avicennasis / AVRS / AxelBoldt /Ayudante / Az1568 / Azamishaque / B. Wolterding / B3llit0 / B9 hummingbird hovering / Babadura / Babbage / Badwikisimble518 / Bakahito / BambooBeast / BandsHelper / Barcex / Barista Girl /BarkingFish / Barneca / BarryN / Bart133 / Bastique / Bawol / Bburk64 / Bcjordan / Bdamokos / Beetjedwars / Behrouz wiki / Bejinhan / Beland / Bellayet / BenjaminGeer / Bennylin / Benor1470 /Bensaccount / Bensin / Botien lambda / Beroesz / Bertina1230 / BetacommandBot / Bgruber / Bhneihouse / Big Bird / BigBang19 / Biglovinb / Bildo Phloo / Billedward / Biris / Bisbis /Bjankuloski06beta / Blabla96 / BlankVerse / Bletilla / Bluealcon9226 / Bmh75 / Bob the Wikipedian / Bobamnertiopsis / Bobbykjack / Bobtheman / Bodnotbod / Bogdan Costin / Boleslaw / Borish /Borislav / Botev / Bothar / BotKung / Boud / BozMo / BrainyBabe / Brettz9 / Brian McNeil / Brianhe / Brother Ocer / BRotondi / Brox / Brunonar / Brya / Bsadowski1 / Burgundavia / Burundukas /Bwyche / C.Chandra Kanth Rao / CA387 / Cadum / Caesarjbsquitti / Caleb5617 / Calvin 1998 / CambridgeBayWeather / Camembert / Candalua / Canonymous / Cantons-de-lEst / Capmo / Capricorn42/ Carl Steinbeier / Carlets6 / Caronna / Carsrac / Catrin Presse / Catrope / Cauluk / Cbradshaw / Cbrown1023 / CECILIA CONDOTTA / Cedric31 / Celarnor / Cenarium / Chaddy / Chaim Shel /Chango640 / Charu / Che / CheetahCurtis / Chelah / Chemaleon / ChenzwBot / ChildoMidnight / Chinless Fish / Chisophugis / ChrisiPK / ChrisM / Chrisportelli / ChristineBush / Chuck Marean / Churcho emacs / Classicarreak / Closedmouth / ClueBot / Cluth / Cmapm / CmdrObot / Cmguy777 / Collard / Collect / Comesbackatlast / Conocimiento / Conrad.Irwin / Conti / Coolland / Copysan / Coren /Cozzycovers / Cparker / CQ / Cretog8 / Cris Marechal / CristianCantoro / CroMagnon / Crystaltower / Cseki / Cuchullain / Cuprum / Curps / Cybercobra / Cyberdiablo / CyberSkull / Cydebot / DohBot /Daaavid / DadaNeem / Daer45 / DaGi zza / Dakane2 / Dale Arnett / DamianFinol / Damzow / Dandv / Daniel Phelps / Daniel.mynoduesp / Danilo128 / Dank / Danlev / Danny B. / Dardio / Darklama /Darklordjr8 / Darkoneko / Dartzh / David baines / David Edgar / David Gerard / Daviddoria / Davidjcole / DavidLevinson / Dbmag9 / DBQ424 / Dcharlip / De Petagma Saru / DeadEye / Debangshu

Mukherjee / Debendra1943 / Dedalus / DeeDawg / Demockracy / Denelson83 / Deniel / DePiep / DRahier / DerDaniel2 / DerekvG / DerHexer / Deryck Chan / Dewet / Dordivam / Dgultekin /Diagramma Della Verita / Diego Grez / Diu Wu / DinaCardillo / Dinesh smita / Dingar / DinosaursLoveExistence / Discospinster / DJ Clayworth / Docu / Dodoste / Dogaroon / Domingo Portales / Dominic/ Downsize43 / Dpleibovitz / Dr. yaseer araath / Dr.EnAmi / Dragont / Drchaz / Dream out loud / Dreamgal2 / DrorK / Drvestone / Dsi2104 / Dsvyas / Duman / Duke33 / Durova / Dvortygirl / Dweekly/ Dycedarg / Dzordzm / E.ajith / E.coli / E0steven / Easwarno1 / Eb.eric / Eclecticology / Edmundwoods / Edpajr / Edson.ajj / Eduardo Rivelli / Edward / Eekim / Egmontaz / Egyptian lion /Eingeschrnkte / El8edStrie / Eleassar / Eliwol10 / ElKevbo / ElLutzo / Eloquence / Emijrp / Emilio guerra504 / Emmanuelm / Emuarmers / EmxBot / Enchanter / Ency / Endo999 / Ened /Enigma7seven / Enrique r25 / Epbr123 / Ephraim33 / Epolk / Equazcion / Erel Segal / Eric schreiner / Eric Wester / Eric-Wester / Erik Zachte / Erimir / Erkan Yilmaz / Err404 / Erzbischo / Esenabre /Esowteric / Estel / Estemi / Esther H / Estirabot / Ethanz / EugeneZelenko / Everton137 / Everything counts / EVula / Evzone / ExpatEgghead / ExtraDry / Fabian Wol / Fabrictramp / Face / Faendalimas /Fajro / Falcor84 / Fantagu / Fasten / Faust / FayssalF / Fcn / Felicity Tepper / Felipebj / Feministo / Fences and windows / Ferntowerpoet / Fev / Fiable.biz / Filceolaire / Finnrind / Firefy322 / Firilacroco /Firsron / Fl / Flickety / FloNight / Flora412 / Florentino foro / Flowanda / Flu / Flyer22 / FocalPoint / FollowTheMedia / Fonzy / FordWalston / Forest26M / Fr33kman / Fractaler / Frank Schulenburg /Freckleoot / Fred Bauder / Freunde / Frostlion / Fruggo / FT2 / Fulup / Furik / Gaeser / Gaius Cornelius / Galio / Galoubet / Game joysticks / Gantuya eng / Garas / Garth M / Gary2863 / Gaston95-uy /Gcm / Gcmarino / Geimeris / Gello / General Ludd / Geni / Genisock2 / GeometryGirl / George Mel / GeorgeGriths / Georgewilliamherbert / GerardM / Ghmyrtle / GKJohn / Gkklein / Glanthor Reviol /Globbet / Glutted / Gmaxwell / Gnar / Go go go / GoldenBear / Goldzahn / Gom / Gngora / Gonzolito / Good2gostar / Gopher65 / Goranmilovanovic / Graeme E. Smith / Graham87 / GreenReaper /Greenshed / Grenavitar / Grim Revenant / Gritzko / Gsdlova / Guanabot / Gurin Nicolas / Gugs / Guillom / Gunslinger / Gurch / Gustav Mean / GVnayR / H-stt / Hana / Harrieta171 / Haseeb / Haseo9999/ Hat600 / Haya shiloh / Haytham abulela / HBR / Hcatlin / He!ko / Headlessplatter / Hebrides / Hede2000 / Hei ber / Heightwatcher / Hektor / Heldergeovane / Hellerick / Hellonick / HenkvD / Henna /Henry Knight / HereToHelp / Hesperian / HexaChord / Hiding / Hillgentleman / HisSpaceResearch / Histolo2 / HNH / Holder / Hongkong / Hoo man / Hooperswim / Horacewai2 / Hordaland / Hosiryuhosi/ Howabout1 / Howie / Hraeen / Htchien / Hu12 / Hyad / Hyrsebrigh / I-20 / Iain277 / Ian Pitchord / Icefow / Ida Shaw / Idris.albadu / Ijon / Ikip / ILA-boy / Iliev / Ilxaau / Ilya78 / Indon / InantGorilla/ Iniquity / Innerche / Innv / Internoob / Ipigott / Irunongames / Islanderclaire / Itzike / IvanLanin / Ivanmartinez / Ixd64 / J Di / J.delanoy / J3o3e3y3 / JaapB / JabbaTheBot / Jabbi / Jacek Kendysz /Jaciii O / Jack Merridew / Jack Phoenix / JackPotte / Jacob.jose / Jade Knight / Jagro / Jagwar / Jak / Jakerules007 / Jambornik / JamesCrook / Jamesour / Jamesscottbrown / Jan eisseldt / Jan Sende /Jan.Keromnes / Jane.Justesen / Janothird / Japles / Jared / Jareha / Jargoness / Jason ilacqua / Jason M / Jauerback / Jayen466 / JaylanHaley / Jayron32 / JayW / JCarriker / Jcravens42 / Jdorrester /Jeblad / Jedudedek / Je3000 / Jereyhs / Jennier Riggs / Jens Liebenau / Jeremjay24 / Jeronimo / Jbarthe / Jiang / Jim-by / JimmieJohnson / Jimmy xu wrk / Jimp / Jjupiter100 / JK the unwise /Jkenigs / Jmabel / Jmaginot7575 / JMK / JMSteadman / Jodi.a.schneider / Joey the Mango / John / John Vandenberg / JohnF / Johnian144 / Johnmhopkins / Johnteslade / Jolieg / Jon Awber y / JonHarald Sby / Jonathan D. Parshall / Jonel / JonMoore / Jonne6v / JordanMaddocks / JorgeGG / Joseapere z / Josemanimala / JoshW / JovanCormac / Jp07 / Jpatokal / Jpmonroe / Jrbl / Js619 / Jsonin /Jtico / Jtm71 / Jtmorgan / Jtneill / Juan de Vojnkov / Juan Miguel / Julian Mendez / Juliancolton / Julien Demade / Jump / Junaidpv / Jw6aa / Jwild / Jyothis / JzG / Ka34 / Kaganer / Kaicarver / Kaldari /Karada / KarenBluestone / Karl-Henner / Kate / Katimawan2005 / Kauczuk / Kayau / Kazuzapt / Keegan / Keeper76 / Kelson / KennysLover / Kent Wang / Kenyon / Kerotan / Kevinchze / KGyST / KimBruning / Kingpin13 / Kiranmayee / Kirill Lokshin / Kiwibird / Kjetil1001 / Kjlsgk;jh / Klausmach / Klutzy / Km / KnightRider / Kolossos / Koman90 / Koraie m / Korg / Kornan71 / Kotniski / KoyaanisQatsi / Kozuch / Kpjas / Krawi / KrebMarkt / Kristymartin.bizonly / KTo288 / Kuat / Kukini / Kurniasan / Kuvaly / Kv75 / Kwj2772 / Kyle Barbour / Kzhr / L337dud379 / Lady Aleena / Lambiam / Lampak/ Latebird / Laura231 / LauraHale / Lecartia / Lechatjaune / Leinad / Leirbag.arc / Lemi4 / Lendato / Leoric1 / Leonariso / Leopoldwilson / Levtchenkov / Lhalbert / Liangent / Liestruck / Lightbot / LiLJunE / Limahu / LinkTiger / Linulis / Litlok / LittleHow / Lkcl / Llamas.carlos / Llowr / Llywrch / Lodewijk / Loizbec / Longbow4u / Looxix / LordAnubisBOT / Lost tourist / Louiseblaklake / Lquilter /Lucien leGrey / Lumos3 / Lvova / Lx45803 / Lyc. cooperi / Lyzzy / Mad melone / MaebyMichael / Magaretha42 / Magbatz / Magioladitis / Mahitgar / Maias / Makeemlighter / Malach / Malaaya /Mamawrites / Manco Capac / Mang0es / Maniac18 / Mann jess / MannMaus / Manuel Machado / ManUtopiK / Marcok / Marcus Cyron / Mardetanha / Marek69 / Marianocecowski / Marilyn.hanson /Mario777Zelda / Markgibsons / Marozols / Marshallsumter / Martial75 / MartinBot / MartinGugino / Martinoza / Martorell / Martpol / Martypantspants / MaryMurrell / Masao / Massimiliano Lincetto /Master Frog-o / Masti / Masz / Mathewsanders / Mats33 / Matthias M. / Mattmils06 / Maurreen / Maximillion Pegasus / MaximvsDecimvs / MaxvJ / Mayingchaomyc / Maz1 / Mbien / Mbilitatu /McDutchie / Mclarenaustralia / MCSE-MCSD / Mdd4696 / Mdotley / Mdupont / Mea / MegX / Melvinrmc / Memo18 / Meno25 / Mentisto / MentisQ / Mephiles602 / Merbabu / Mercy / Mereda /MerTcaN1991 / Mervyn / Mesarosanghel / MetroStar / Meursault2004 / Mevm / MGodwin / Michael Hardy / Michael Snow / MichaelFrey / Micpowell / Microchip08 / Mido / Mikael Hggstrm /Mikalaari / Mike Cline / Mike Peel / Mike R / Mike Seras / Mike.lieguard / Mikemoral / Milesli / Millosh / Milosp / Mimiyin / Miraceti / Mirel / MIRROR / Misibacsi / MissionInn.Jim / Mjm1964 / Mkalman/ Mladilozo / MMaerkk / Mochachocca / Moni3 / Mono / Morgand536 / Morisco / Mormegil / Morza / MotherForker / Moumine70 / Moumou82 / Mountain / Movses / Mpm78 / Mpntod / Mr amrdaoud /Mr handsome / Mr. Brain / Mr. Quickling / Mram50 / MrXaK / Mrzaius / MsDivagin / Mtimperley / Mtmelendez / Munckin / Mwpnl / Mxn / Myopic Bookworm / Myrmidon101 / MZMcBride / Mzolta /Nadia El Borai / Namazu-tron / Nanae / Narman / Nasa-verve / Nasir8891 / Naturalistic / Naturehead / Naveenp / Nealmcb / NeilK / Nemo bis / Nestlines / Netmouse / Neutrality / Nevinho /Newsblews361 / Nick B. / Nina / Ninakl / Ningauble / Ninomy / Nipou / Nipsonanomhmata / Nita ayu / Nixn / Nn123645 / Norat / Notash / Nshervsampad / Nstm / NuclearWarare / Nym / OCRipper / Occono / Odonian / Ool / OhanaUnited / kologix / OlavN / Oldlaptop321 / OlEnglish / Oliver S.Y. / Olivier / Olli / ONE Campaigner / OOODDD / OPHIOCUS2001 / Orangemike / Orion Blastar /OrphanBot / Orthologist / Ossmann / Otourly / Ottava Rima / Owain.davies / Oxenstierna / P. Birken / Pdraic MacUidhir / Pairadox / Pakman / Palnu / Papronoud / Paranoid / ParisianBlade / Parutakupiu/ Pasanbhathiya2 / PateraIncus / Patio / Patricio.lorente / Paul August / Paul C. Lasewicz / PauloHelene / Pavel Suvorov / Pavlo Shevelo / Pavner / Payo / Pchov / Pcpcpc / Pegship / Pekinensis / Pelex /Peperkorn / Perohanych / Pete Forsyth (WMF) / Peteorsyth / Peti610botH / Pettear / Pctdayelise / Pgk / Pharos / Philcha / Philg88 / PhiLiP / Philip Trueman / Philippe / Philippe (WMF) / Phoebe /

Physx911 / Pichope / Pietro Roveri / Pikolas / Piotrus / PizzaMan / Pknkly / Planktonbot / Platonides / Pmlinediter / Poeticos / Pohick2 / Pointillist / Polimerek / Polorr / Postlebury / Pras / Prashanthns /Preslethe / Pretzels / Priyadarshini / Prog / Proteins / Przykuta / Pschemp / PseudoOne / PShadzik / Psiphiorg / Purodha / Putnik / QASIMARA / Qrl / Quest or Truth / Quick xiaowen / Quiddity / Quixtman/ R.O.C / Raaddist / Racnam / Racso / Raeky / Ras v / Ragesoss / Ragib / RaiderAspect / Ral Roletschek / RalX / Rand Montoya / Randomran / Ranhae / Ras / Rauko / Raul654 / Rave / Ravpapa / RayVan De Walker / Raymond / Rbreen / Rchamberlain / Rchamberlin / Rd232 / Reaperman / ReignInTiki / Reywas92 / RHB / Rhobite / Rical / Rich Janis / Richard asr / Richard Melo da Silva / Richardb /Rickyrab / Riat Mahmud / Riraselbow / Rjd0060 / Rjwilmsi / Rkt2312 / Rob Wiggin / Robby / Robert Merkel / Robertojuanez1 / RobotG / RobSchop / Rodrigo Tetsuo Argenton / Romaine / RomanJiang / RonRodex / Rossmay / Royal-Windsor / RoyGoldsmith / Rsmn / Rsoracco / Rubin16 / Rudko / Rundeile / Rursus / Ruslik0 / RussBot / Ruud Koot / Rvmiller / Ryk V / Ryuch / Sabines Sunbird /Sabiona / Saeed.Veradi / Saga City / Salamc / Saimondo / Sains / Salmar / Sam / Samat / Sameboat / SaMi / Sandeepsp4u / Sander o Sweden / Sanjayarcha / Sarah / Sarah.graveling / Sarah476 /Sareo / SarekOVulcan / SashatoBot / Sasuke Sarutobi / Sayzameer / Schewek / Schneelocke / Schrotie / Schumi4ever / Schutz / Scientizzle / Sckuok / Scmbg / Scrummymatt / Seb az86556 / Seb35 /Sebmol / SebRovera / Seibu1 / Selva / Sergey kudryavtsev / Serita / Sethop / Sevela.p / Smammamia / Ssarac / Sh / Shadowjams / ShakataGaNai / Shambooee / Shanes / Shangkuanlc / Shatteredbeam/ Shijualex / Shilenki / Shinjiman / Shinkolobwe / Shipmaster / Shizhao / Shocking Blue / Shuhari / Siebrand / Sigma 7 / Sigmundur / Silverxxx / Silvonen / Simeon / SimonATL / SiobhanHansa / Sionus /Sir Nicholas de Mimsy-Porpington / Sir48 / Sirdrakester / Sj / Sjc / Skelta63 / Skenmy / Skvignesh / Slashme / SmackBot / Smallman12q / Smenjas / Smily / Smithjh1234 / Snek01 / SNIyer12 / Snowbot/ SOARA / Sobishj / Soierouge / Solipsist / Solstag / Sometimes somethings / Sonicsuns / Sonjaaa / SophiaGreen / Sotilas / Sourcejedi / Sp33dyphil / Spamhunt / Spiraldan / Spiritia / SpNeo / SPQRobin /Stammtischler / STChildren / Sten / Stephenb / Steve Milward / SteveBaker / Steven Walling / Stevertigo / Stn2000 / Stoppoker / Stpillow / Str4nd / Strie911 / Strommops / Struthious Bandersnatch /Stu / Stuartyeates / Stymphal / Sue Gardner / Sugarbear88 / Sundar / Superbass / Sushen / Suzuyoshinine / Svick / Svippong / SVTCobra / Sweettalk / SwirlBoy39 / SydneyB007 / Syler.mi4 / Symane /Synergy / Tahren B / Tajm / Takot / TANAKA Juuyoh / Tango / Tangos / Tarawneh / Tarikes / Tarty / TarzanASG / Taweetham / Tawkerbot2 / Tbone / TeaDrinker / Teemu / Tempodivalse / Teolo / Terence/ Tnc / Tgr / Thabin / Thamus / The 888th Avatar / The bellman / The Cunctator / The Famous Movie Director / The Hybrid / THE KING / TheGrandAmanin / Theo10011 / Therealotis / Thibho / This isHappening / Thogo / ThomasPusch / Tim Bates / Tim Ivorson / Tim Starling / Timeshiter / Tinucherian / Tiyang / Tjulopp / Tkriplean / Tlrmq / Tobias Conradi / Tobias Hoevekamp / Toddst1 / Tolio /Tommy Kronkvist / TomyDuby / Tonymaric / Torsch / Toter Al ter Mann / TParis00ap / Trabelsiismail / Traidunio / Trn Nguyn Minh Huy / Tran Nguyen Minh Huy stra / Tran The Vinh / Translationista /Travelplanner / Treetops / Trinity507 / Triona / TSB / Tsge123 / Tsugiko / Tsunamigz / Ttan147 / Ttwaring / Tubesitems / Trelio / Tyden Grommet / Tygrrr / TylerT / Uiweo / Uls imitsuki / Una giornatauggiosa 94 / Unai Fdz. de Betoo / Uncle G / Uncle Milty / Uncle Scrooge / Urhixidur / Urs.Waefer / Utcursch / V.narsikar / Van helsing / Vanyamba / Vapmachado / Varina / Varlaam / Varungarde /Veeven / Veinor / Verdy p / Vereinigen / VeroniqueKessler / Versageek / Versus22 / Viatoro / VicVal / VIGNERON / Vikiizer / Viking880 / Vinhtantran / Vipuser / Visionholder / VivaEmilyDavies / VoABot II/ Voice o All / Vpsc / Vriullop / Wakablogger2 / Waldir / Walkerma / Ward3001 / WarthogDemon / Wasted Time R / WatchAndObserve / WeggeBot / Weirdy / Welsh / Werdna / WereSpielChequers /Whym / Wione / Wiki Deender / Wiki editor 472 / Wikid77 / Wikieat / Wikinade / Wildhartlivie / Wildmint / Wilredor / William Surya Permana / Willscrlt / Winjay / Winston-smith-2084 / Wiso / Wittylama / Wizardist / Wizzy / WJBscribe / Wjhonson / Wkeegangibson / Wmcleod / Wnt / Wolgangus Mozart / Wong128hk / World / Woudloper / Wpedzich / Wutsje / Wwwwol / Wyliu / Wyr888 / X! /Xavexgoem / Xiaoyaozi / Xiong / XKV8R / XLinkBot / Xtzou / Yair rand / Yakudza / Yamaken0403 / Yangosplat222 / Yann / Yaris678 / Yaroslav Blanter / Yecchy / Yeiyei / Yhlai / Yildiz / Yosri / YouWiki /YrPolishUncle / Yug / Yuichirou / Yumegusa / Yuyu / Zacherystaylor / Zakuragi / Zedlik / Zee shan / Zetud / Ziko / Zirland / Zouyue735 / Zvika / Zwiadowca21 / / / 05/ / / // / / / / / / /

Acknowledgements Wikimedia Strategic Priorities

Wikimedia Foundation targets or 2015

Stabilize infrastructure


Improve quality

Increase reach


Increase the total number o people served to 1 billion

Increase the number o Wikipedia articles we oer to 50 million

Ensure inormation is high quality by increasing the percentage o material

reviewed to be o high or very high quality by 25 percent

Encourage readers to become contributors by increasing the number o total

editors per month who made >5 edits to 200,000

Support healthy diversity in the editing community by doubling the percentageo emale editors to 25 percent and increasing the percentage o Global South

editors to 37 percent

design: EXBROOK, San Francisco / ront cover photo: CC-BY-SA by Pascalou petit rom Wikimedia Commons / back cover photo: CC-BY-SA by Vulkan rom Wikimedia Commons


13/13

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