Wmo Visual Id Guide 08

8/8/2019 Wmo Visual Id Guide 08

1/23

WMO corporate visualidentity guidelines

Version 3.3 January 2008


2/23WMO corporate identity January 2008 |

Contents

Section Topic Page

Introduction

A1 WMO logo

A2 Fonts

A3 Publications: general rules

B1 Constituent body reports, basic documents and guides: CD and Digipak 9

B2 Binder covers

B3 Brochures: covers

B4 Brochures: interior layoutB5 Press kits

B6 Posters and travel kits

B7 Integrating partner logos

B8 DOs and DONTs (overall look o publications)

B9 PowerPoint presentations

C1 Bilingual A4 letterhead

C4 Envelopes

C5 Business cards

Glossary



Introduction

The corporate visual identity guidelines are aimed at strengthening the Organizationsidentity through branding.

The guidelines are presented in three separate volumes This volume sets out corporatevisual identity guidelines or printed products, multimedia presentations and audiovisualmaterial They have to be applied systematically in all WMO products Two other volumesset the WMO editorial guidelines and Internet identity guidelines

Technical Documents (TDs) are produced directly by Departments The editorial guidelinescontain speci cations about their preparation This volume sets the rules regarding their

visual identity

It should be noted that the logo with the windrose in gold and the acronym or ull name othe organization (see page 5), as approved by Fi teenth Congress, aims at strengthening thedistinctive identity o WMO as a specialized agency o the United Nations

These corporate visual identity guidelines are developed and updated by the LinguisticServices and Publications (LSP) Department (contact e-mail address: publications@wmoint) Any deviations rom the present corporate visual identity guidelines are subject to theapproval o the Publications Board

Version 3.3, January 2008

World Meteorological Organization7 bis , avenue de la Paix

P O Box 2300CH-1211 Geneva 2Switzerlandwww wmo int World Meteorological Organization


4/23



Logo size

The minimum printed logo height is 24 mm______________________________________________________

WMO logo with abbreviation in English, French, Russian and Spanish

English French Russian Spanish Combination

In Arabic and Chinese, abbreviations are not permitted Combination o the WMO logo withabbreviation in English and French is allowed______________________________________________________

WMO logo with ull name in the six o fcial WMO languages

English French Russian Spanish Arabic Chinese______________________________________________________

DONTs

DO NOT distort the logo

WMO logotype (continued)

24 mm

DO NOT use the logo on a busybackground or in any waythat would make it hard to read

DO NOT place the logonear other graphicelements

WMO OMMBMOOMM WMO OMM



WMO logotype (continued)

WMO horizontal logo

WMOs horizontal logo is to be used only when the layout does not allow the usage othe standard vertical logo

______________________________________________________

WMO logo with Weather, Climate, Water themes

Resolution 24 (Cg-XIV) established the use o the WMO themes weather, climate, wateron all o cial documentation, correspondence and publications It may be placed below thelogo but can also be placed anywhere else, as long as it is clearly visible (see page 15)______________________________________________________

All requests or the use o the WMO logo should be sent directly to publications@wmo int



WMO ont or documentation and constituent body reports: Arial

All PCs in the Secretariat are set by de ault to Arial ont Arial, in point size 11, is to be usedor all documentation Templates or constituent body session documents are available

______________________________________________________

WMO ont or publications:

a) Brochures and other public in ormation materials

Titles:Univers Regular (55) | Bold (65)Univers Light Condensed (47)|Condensed (57) |Bold Condensed ( 7)

Body text:Univers Regular (55) | Bold (65) | When space is sparse: Univers Condensed (57)

Posters or large displays:Univers Black (75) |Extra Black (85)

Note: Univers Ultra Condensed and Univers Extended are never used

b) Basic documents and guidesTitles and body text:ITC Stone Serif Medium | Semibold | Bold

Graphs, tables and charts:ITC Stone Sans

______________________________________________________

WMO ont or logo (to be used only or WMO logos and subtitles):Gill Sans Bold

______________________________________________________

Substitutes or non-Latin onts:

Russian:Univers Cyrillic amily (where Univers is used)Bastion (where ITC Stone is used)Arial (where Arial is used)

Arabic:Al Bayan (where Univers, ITC Stone and Arial are used)

Chinese:Sim Sun (where Univers, ITC Stone and Arial are used)

These rules also apply to text within a linked Adobe Illustrator le For example, a chart withina constituent body report will use ITC Stone Sans Seri I a graphic has been provided byanother organization, the onts will be adapted to match the WMO visual identity

A

Fonts


8/23WMO corporate identity January 2008 |7

Univers Condensed used in a title

Univers Regular is used or body textStandard size or English is 10 pt Otherlanguages may reduce the body text to9 pt i space is needed

Gill Sans, as used in WMO logo andsubtitle ont

Univers Condensed integrated into animage Font distortion must be usedwith restraint

Administration (NASA) hasCentral American Flash Fl

System (CAFFGS) at the Costa Rcal Service in San Jos Th

located with the weather orecIt has been installed on a

high-security computer sysreceives data rom the GO

channels, including in rardirectly onto a dedicated serve

Precipitation estimates are made in Costao an algorithm already installed on the systerological Service Imagery is stored or thedays with a selective archive o images prioten days

Meteorological input is provided by high-rprovided by the US National Weather Servi

Fonts (continued)



Weather Climate Water

WMO/TD - No. ????

Perspectives on social and

economic benefts o weather-,

climate- and water-related

in ormation

WMO themes: Weather, Climate, Water communicate the branding

WMO coordinates worldwide e orts to monitor, understand and predict weather, climateand water or sa ety and well-being There ore, the themes can be enlarged on ther cover ocertain publications such as guides and periodicals

A

Publication general rules

WMO number, copyright and job number

The WMO number appears on the ront cover below the logo and the subscript and is repeatedon the verso o the title page, above the copyright and ISBN number The job number, whichappears on the bottom right-hand corner o the back cover, is or internal use only

Logo, themes and WMOnumber (or WMO/TD number)must appear on the cover

See the editorial guidelines or the exact phrasing o job number, copyright and ISBN numberon the cover and verso o the title page

1 2 3 2 3 4

- 8 4 3 8 8 1

The back cover contains thecontact in ormation and the jobnumber (the latter or internaluse only)

W M O N U M B E R

T I T L E O F T H E P U B L I C A T I O N

eather Climate ater

O/TD-o. ????

c i ci l

c ic -

cli - - l

i i

When the spine o a publication is 4 mm wide ormore, the WMO number and publication title mustappear A vignette o the ront cover, at the top o

the spine, is recommended

Formoreinformation,pleasecontact:

WorldMeteorologicalOrganization

CommunicationsandPublicA airsO fce

Tel. :+41(0)2273083 14/15Fax:+41(0)22 7308027

E-mail:[email protected]

WorldClimateProgrammeDepartment

Tel. :+41(0)227308268Fax:+41(0)227308042

E-mail:[email protected]

7bis ,avenuede laPaix- P.O.Box2300 CH1211Geneva2 Switzerland

www.wmo.int




Commission or Climatology

Fourteenth session

WMO-No 996

Beijing310 November

2005Abriged nal

report withresolutions and

recommendations

General layout

Digipak is the name o the A5 older in which the CD-ROM is inserted All covers o constitu-ent body reports, documents, manuals and guides are printed in two colours: WMO blue(Pantone 541) and an additional colour, according to the type o publication

B

Constituent body reports, basic documents

and guides: CD and Digipak

www wmo int

The text is always placed around the vertical line

The back cover contains the webaddress and the job number

1 2 3 2 3 4 - 8

4 3 8 8 1

The colours used in addition to dark blue are:

Yellow (Pantone 108) or Executive Council and Congress reports

Pink (Pantone 196) or regional association reports

Red (Pantone 187) or World Weather Watch manuals

Bright green (Pantone 368) or technical commission reports

Dark green (Pantone 342) or guides

Digipak, inside: a descriptive textabout the CD-ROM appears in alllanguages on the le t The CD-ROMis inserted on the right


11/23WMO corporate identity January 2008 | 0

B

Binder covers

Text to be placed here

T e x

t t o

b e p

l a c e

d h

e r e

S u

b t e x

t ( o p

t i o n a

l )

Subtext (optional)

WMO-N 1001WMO-N 1001www.wmo.int

Binders exist in two widths: 40 mm and 70 mm

Binders or manuals: red (Pantone 187)The text is always placed around thevertical line

WMO-N 1001- WMO-N 1001-

Binders or guides: green(Pantone 342)

Binders or Education and training:blue (Pantone 300)

Logo, subtitle and WMOnumber (or WMO/TD number)to always appear on the cover



B

Brochures: covers

General layout

Format: A4, vertical: other ormats are allowed in some instances The general aspect mustalways remain uncluttered and compelling Ideally, a single image should convey the generalmessage

Title inUnivers Condensed

Main colour:WMO blue(Pantone 541)

Main visual:Large photo;additional photosmay be added whennecessary Sourcesand copyrightmust appear onverso o ront page

Logo: Always at thesame place on thecover

WMO numberThemes can be

placed here or else-where, as long asthey remains visible



Brochures: interior layout

B

General layout

A global look and eel o simplicity must prevail Images should never compete or atten-tion Page design must always keep the readers attention in mind, with a clear in ormationhierarchy

Top o page is always kept clear or the title, whichis always written in Univers Condensed, dark blue(Pantone 541)

Folio is Univers Condensed Regular, dark blue

Layout grid is based on one, two or three columnsThe one- and two-column grids can be squeezedsideways to t in a margin column (see press kit onpage 25 o this styleguide)

The only element that may be positioned out o the

grey zone that is de ned by the columns is an occa-sional large photo (see above)



Brochures: interior layout (continued)

Maps and graphs

All maps and graphs must be easy to read and compelling They will be redrawn i one ormore o the ollowing occur:

- The colour scheme does not match WMO colours (Pantones 279 and 541);

- The map or graphic is not vectorized and editable I the gure is not to be translated into otherlanguages, it can remain as an unvectorized image provided the resolution is high enough(300 dpi at 100%);

- The map or graphic contains more in ormation than is revelant to the text and can besimpli ed

New Delhi

P r e c i p

i t a

t i o n

( m m

)T em

p er a t ur e

( C )

0

50

100

150

200

250

300

-20

-10

0

10

20

30

40

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

354520

333333

204535

204535

354520

333333

354520

I

II

IV

V

VI

VII

VIII

III

A Above normalN NormalB Below normal

Percentage probability

A map and a graph that comply with WMOs global look and eel Colours as ollows: blackand grey in combination with variations o WMO medium blue (le t, Pantone 279) and WMOdark blue (right, Pantone 541), eventually highlighted with touches o a bright colour i a keyelement needs to stand out:

Pantone 187, Pantone 021,

I more colours are needed, pre erence will be given to shades o aqua, green, purple and earthtones The ollowing colour examples may be printed at 100%, 80%, 60%, 40% and 20%

Pantone 322, Pantone 361, Pantone 384,

Pantone 259, Pantone 160, Pantone 1545______________________________________________________

Layout imperatives

All WMO brochures, reports, basic documents and guides include a title page Exceptions

can be made or publications containing 24 pages or less

A oreword or message by the Secretary-General is illustrated with his photo unless spacedoes not permit The Secretary-Generals signature is unique to every publication It is scannedand inserted into the layout, and must never be used or any other purpose



Press kits

General layout

The event or which the press kit is designed is attributed a key visual, which must appearon all items within the kit, thus creating a visual amily that distinguishes the kit rom otherWMO products

B

C4 Envelope, poster and brochure: threedocuments rom the World MeteorologicalDay 2007 press kit The introduction o adistinctive picture sets these apart romother WMO publications



Posters and travel kits

B

www.wmo.int


Climate information for the

best use of renewableenergy resources and a

clean environment

www.wmo.int


Hydropower and wind, solar and geothermal energies are climate resources. P h o t o

s : A l e x

S t r o s h a n e

/ U l l a l H a r i n

( N R E L ) / D a v

i d P a r s o n s

( N R E L )

Educ on nd n ngfo p oved se v ces n WEathEr ClimatE WatEr

www.wmo.int

Etr


www.wmo.int

General layout

In order to avoid having a prominent blue area on the le t, the strip can sometimes be split intotwo parts Splitting is systematic or documents larger than A3 (297 x 420 mm), such as postersand travel kits The logo will always appear in the top part o the strip and the web address inthe bottom part o the strip The themes may be placed below the logo or enlarged

Travel kit(usually 850 x 2150 mm)

Poster layout: the logo can also be placed in the bottom

le t-hand corner I the logo is white on a split blue strip, thewording can appear below, in blue, or improved visibilityThemes can be placed horizontaly or veticaly

250 mm(1/4 o poster width)

425 mm(1/2 o poster width)

Travel kit examples: a single image(which can be accompanied by sec-

ondary pictures) and a short catchytext should work together to grab theattention o passers-byCharts and tables should beavoided on posters and travel kits

Weather Climate Water W e a t h e r C

l i m a t e W a t e r



Integrating partner logos

B7

WMO as the major partner

All partner logos are aligned with the bottom o the WMO logo, but are smaller in sizeSeveral logos will look better on a white background I the logos must appear on a photobackground, a single white box is to be used to display them rather than multiple small boxesLogo displays are subject to negotiation with partner organizations

WMO - No. 1000

WMO-No. 1000

Partner logos on a white background (le t) and on a photo background (right)______________________________________________________WMO as an equal partner

All logos, including the WMO logo, appear aligned at the bottom o the page The WMO logo shouldbe rst whenever ISBN number is WMOs

Any deviations are subject to negotiation with partners and the approval o theSecretary-General



DOs and DONTs (overall look of publications)

B

1. Simplicity

A power ul image and a short well thought-out text are much moree ective than a compilation o random images, no matter howstriking each photo is When several images appear together, it isimportant to keep a strong visual hierarchy Photos must alwaysbe used as a means to get a message across, and never to ll upspace

______________________________________________________

2. Flexibility

All WMO published material must be imediately recognizable as part o the WMO amilyHowever, too much o the same can become tedious The WMO identity is fexible enoughto allow publications to be presented in many di erent ways, and yet always belong to thesame amily______________________________________________________

3. Harmony

The patchwork look is to be avoided Many graphics rom di erent sources will give an imageo disparity I necessary, certain graphics can be redrawn Is every graphic necessary orhave some just been thrown in?______________________________________________________

4. Conviviality

All WMO communication products in term o communicationmust look resh and contemporary Ask yoursel : Would I readit unless I am orced to? Equally, posters and travel kits mustattract attention simply, quickly and e ciently Peoples atten-tion will be drawn away rom a design that looks cluttered andcomplex



PowerPoint presentations

B

First page and ollowing pages o WMOs PowerPoint presentations



C

Bilingual A4 letterhead (210 x 297 mm)

Wo d M t o o og c O g n z t onO g n t on mto o og q mond

Secrtariat7 bis , avenue de la Paix Case postale 2300 CH 1211 Genve 2 SuisseTl.: +41 (0) 22 730 81 11 Fax: +41 (0) 22 730 81 [email protected] www.wmo.int

TeMps CliMaT eau WeaTher CliMaTe WaTer

WMO OMM

. : :

60 mm

30 mm

39 mm15 mm

TEXT ZONE

The templates are directly accessible in Microso t Word:File > Templates




Case postale 2300CH 1211 Genve 2 Suisse


WMO OMM

. 1 1 1 : :

C

Envelopes




WMO OMM

_ n l _ _ 4 7.in 9 4




WMO OMM

_ n l _ _ 4 7.in 9 4

C6/5 envelope

C5 envelope

C4 envelope

Envelopes have a small wind roseprinted on their fap



C

Business cards (85 x 55 mm)

Tel.: +41 (0) 22 730 81 11Fax: +41 (0) 22 73 0 81 81

[email protected]

N m S n m to b c d Job title to be placed here

7 bis , avenue de la PaixCase postale 2300CH 1211 Genve 2Suisse

Wo d M t o o og c O g n z t onO g n s t on mto o og q mond

TeMpS CliMaT eau WeaTher CliMaTe WaTer

WMO OMM

Front and back o WMO business cardsThe use o titles, including academic ones, is not permitted


23/23

Glossary

Compliment slip/compliment cardA compliment slip or card is used or hand-written notes when sending documents, parcelsor other items

FlyerA fyer is an un olded sheet o paper printed on one or two sides

FolderA older is a piece o thick paper olded in such a way that papers and other documents canbe inserted and held inside A older is not a binder

FoldoutA oldout is a document o our or more pages without any staples or binding

PosterA poster is a paper sur ace larger than A3, destined to be displayed on a wall Its goal is tocommunicate a short and power ul message

Press kitA press kit is a set o various materials issued or a speci c event (hardcopy, CD-ROM orboth), usually enclosed within a older

Travel kitA travel kit is a abric sur ace (usually 85 x 215 cm) that is delivered with a supporting ree-standing structure

Date post:	10-Apr-2018
Category:	Documents
Upload:	macci-macaranas
View:	215 times
Download:	0 times