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wöwbile MWC 2012 Corporate Profile

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Februäry 2012 Appdate your marketing strategy… go mobile!
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Page 1: wöwbile MWC 2012 Corporate Profile

Februäry 2012

Appdate your marketing strategy…go mobile!

Page 2: wöwbile MWC 2012 Corporate Profile

Whö we are…

Thinking about appdating your marketing strategy?

Page 3: wöwbile MWC 2012 Corporate Profile

Whö we are…

Ready to reach millions of customers in cutting edge an non intrusive way?

Page 4: wöwbile MWC 2012 Corporate Profile

Whö we are…

...if “yes” is time for you and your company to go mobile!

Page 5: wöwbile MWC 2012 Corporate Profile

Whö we are…

...or even better...go !!

Page 6: wöwbile MWC 2012 Corporate Profile

Whö we are…

Dionís Guzmán

I have more than ten years of experience in all aspects of marketing communications including: social media and lead generation activities, branding, writing marketing and press materials and managing international conferences and exhibitions. 

Founder and Managing Director of wöwbile!, a newly created mobile marketing agency based in Barcelona. In this role I work with clients and colleagues, providing not only strategic guidance but also overseeing of the final creative offering. As a founder I am also in charge of investor negotiations, alliance development, business planning and budget work.

@!:[email protected] m!: +34 668 818 238

Page 7: wöwbile MWC 2012 Corporate Profile

Whö we are: our mission!

If you are convinced that mobile is THE DEVICE to talk to your audiences and build solid sales relationships with your consumers, talk to us. We offer you professional, innovative yet accountable mobile marketing solutions based on the latest technology developments: apps, mobile couponing, geolocation services, augmented reality... Make of mobile a constant sales driver for your business!

wöwbile's main goal is to help companies and organizations utilize the mobile marketing channel to create, develop and capitalize on their customer relations delivering mobile marketing campaigns based primarily on applications, m-couponing, LBS (location based services) and augmented reality.

Page 8: wöwbile MWC 2012 Corporate Profile

The perfect formula for mobile succes

Creativity

Technology

Expertise

Usability{ {

Page 9: wöwbile MWC 2012 Corporate Profile

What is ?

appsmobile video

advergaming

augmentedreality

advertising

Page 10: wöwbile MWC 2012 Corporate Profile

What is ?

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.

wöwbile is member of MMA Spain since day 1 as a key part of our strategy to enhance our business potential in the local market.

We are also the Coordinators of MMA Spain for Barcelona region since October 2011.

Page 11: wöwbile MWC 2012 Corporate Profile

What do we dö?

M-Branding

M-Technology M-Social

M-Commerce

Traffic

Coupons- QR

Virtual goods

Messaging

Advertising

Permission

Social Networks

CRM

Community

Apps

Advergaming

Augmented Reality

Page 12: wöwbile MWC 2012 Corporate Profile

#spaindinavia: Did you now…?

The App Date – October 2011

Spain has the #2 highest smartphone penetration

worldwide right after the US.

Spain has the hightest tablets penetration

in the EU.

Spain is the #1 in social media and mobile video consumption in mobile

devices.

Page 13: wöwbile MWC 2012 Corporate Profile

FlurryAnalytics– June 2011

#spaindinavia: Did you now…?

Spain is the EU country with the fastest smartphone penetration ratio.

UK France Germany Italy Spain

Page 14: wöwbile MWC 2012 Corporate Profile

The App Date – October 2011

#spaindinavia: Did you now…?

Page 15: wöwbile MWC 2012 Corporate Profile

22%

out of all those Android smartphones are devices made by

Samsung

49%

of the mobile phones in Spain are

smartphones( (out of the total smartphones are based on

Android OS( (+

#spaindinavia: Did you now…?

Page 16: wöwbile MWC 2012 Corporate Profile

2010

#spaindinavia: Did you now…?

Page 17: wöwbile MWC 2012 Corporate Profile

Spain is the EU country where more news apps are downloaded.

FlurryAnalytics– junio 2011

#spaindinavia: Did you now…?

Games SNS Sports News

Page 18: wöwbile MWC 2012 Corporate Profile

Spain is the #2 country where more QR codes are scanned worldwide?

#spaindinavia: Did you now…?

Page 19: wöwbile MWC 2012 Corporate Profile

Mobile Marketing total budget breakdown for Spain

MMA Spain- 2011

#spaindinavia: Did you now…?

Page 20: wöwbile MWC 2012 Corporate Profile

Appdate your media plan: go mobile!

Affinnity

Frequency

Penetration

Page 21: wöwbile MWC 2012 Corporate Profile

Advanced technology for mobile TV solutions

Page 22: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

conducted its 2012 Global Consumer Electronics Products and

Services Usage Report during last edition.

 The survey, which canvased about 1,000 consumers in each of 10 countries –

Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden and

the Untied States – shows how traditional TV viewing is collapsing.

All details at:

http://www.accenture.com/us-en/Pages/insight-2012-consumer-electronics-pro

ducts-services-usage-report.aspx

Page 23: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 24: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 25: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 26: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 27: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 28: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 29: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 30: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 31: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 32: wöwbile MWC 2012 Corporate Profile

CES 2012: mobile is changing TV habits

2012 Global Consumer Electronics Products and Services Usage Report  - January 2012

Page 33: wöwbile MWC 2012 Corporate Profile

wöwbile TV solution milestones

Multiplatform Usability

Technology Marketing

Page 34: wöwbile MWC 2012 Corporate Profile

Multiplatform and Multidisplay

Our solution is already working on the most important platforms:

Page 35: wöwbile MWC 2012 Corporate Profile

Multiplatform and Multidisplay

Includes all sort of smartphones plus tablets (iPad and Android tablets):

Page 36: wöwbile MWC 2012 Corporate Profile

Usability makes the difference

One single click or touch to access to the most relevant information:

Page 37: wöwbile MWC 2012 Corporate Profile

Marketing to manage traffic and advertising

Traffic tracking and monitoring by independent 3rd parties such as:

Ad networks multiple integration:

Page 38: wöwbile MWC 2012 Corporate Profile

Empowering Technology

Web Services

Information management

Self-reliant engine

Visualization

Page 39: wöwbile MWC 2012 Corporate Profile

Portfolio: ME911ME911 - Leave Nothing to Chance.

With families of our own to protect at ME911, we’re on a mission to help parents protect their loved ones by quickly tackling all sorts of emergencies. With technology so easily accessible today, we wanted to put  family safety and security at your fingertips.Our corporate office is located in San Francisco, California.

One-touch access saves time in an emergency.

Create profiles for each of your loved ones (4 people + 1 pet) which includes:

• Personal information with characteristic details like age, distinguishing marks, height,weight, recent photo.

• Health information to help first responders effectively treat your loved ones like allergies, medical condition, insurance details, current medications, vaccinations.

• Emergency contacts picked from your phone’s address book for each family member so they can be alerted in an emergency.

Page 40: wöwbile MWC 2012 Corporate Profile

Portfolio: ME911

Page 41: wöwbile MWC 2012 Corporate Profile

Portfolio: Callejero.com

Callejero.com is a website where local business can easily reach millions of potential users.

Contains all the must-have categories which relevant content for most of the users such as restaurants, shops, bars, theatres…

Page 42: wöwbile MWC 2012 Corporate Profile

Thx!Gracias!

w!: www.wowbile.eu @!: [email protected] m!: +34 668 818 238


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