WELCOME

Women Entrepreneurship

By

R.Lakshmi Ramya (T21081)

B.L.Sowjanya (T21063)

Priyanka Pathro (T21073)

Entrepreneurship Management

We need to understand…

Whether women can contribute significantly towards the national economy

Do they have equal potential?

If so, why are there fewer women entrepreneurs today?

What are their difficulties?

How can we address them?

Introduction

Women –goal oriented, flexible, tolerant, creative, realistic, enthusiastic and energetic.

Manage their houses.Multi-taskingType of business they start.

Women Entrepreneurship in India

Earlier there were 3 Ks• Kitchen• Kids• Knitting

Then came 3 Ps• Powder• Pappad• Pickles

At present there are 4 Es• Electricity• Electronics• Energy• Engineering

Women Entrepreneurship in India

States No of Units Registered

No. of Women Entrepreneurs

Percentage

Tamil Nadu 9618 2930 30.36

Uttar Pradesh 7980 3180 39.84

Kerala 5487 2135 38.91

Punjab 4791 1618 33.77

Maharastra 4339 1394 32.12

Gujrat 3872 1538 39.72

Karnatka 3822 1026 26.84

Madhya Pradesh 2967 842 28.38

Other States & UTS 14576 4185 28.71

Total 57,452 18,848 32.82

Women Work Participation

Country Percentage

India (2000-2010) 38.6

USA 52

UK 43

Indonesia 40

Sri Lanka 35

Brazil 35

Why do Women Take-up Employment?

Push Factors• Death of bread winner• Sudden fall in family income• Permanent inadequacy in income of the family

Pull Factors• To utilize their free time or education• Women’s desire to evaluate their talent• Need and perception of Women’s Liberation, Equity etc.• To gain recognition, importance and social status.• To get economic independence

Entrepreneurship Management

Barriers to Women EntrepreneurshipLevel

BarriersIndividual Household/

FamilyBusiness Community/

Government

Financial Women look for security

Men decide about expenses

Less income= less property= no security= no loan

In some countries, signature of husband required for loan

Economical Women get less education

Women lack support for household work

Lack of management know-how

Women discriminated in terms of access to economic resources

Socio-Cultural Independent thinking is not allowed to women

Violence against women by husband

Limited mobility – problems with the marketing, transportation & selling of goods

In male dominated industries, women entrepreneurs are not accepted

Key differences between male and female entrepreneurs

Achievement motivationBasic departure pointsFunding sourcesProfessional experiencePersonality traits

Cont…

Strength of the businessEgo and its implication of businessScalability and wealth creationTendency towards risk and profits

Facilitating entrepreneurship for women

• Facilitating finance• Facilitating education and training• Instruments to support regional networks

these are facilitated to understand the market dynamics, business culture and finance, management of human resources, policy and trade network

Entrepreneurship Management

Educate/train the women entrepreneurs Help then in setting up of home based businesses Make easy finance available Develop special schemes for women

entrepreneurs Achieve self reliance and place women

entrepreneurs at par with their male counterparts Develop gender sensitivity Examine the processes of gender inequality Acquire skills of identification of potential

women entrepreneurs

How can the problem be overcome?

Ekta Kapoor

Most dynamic young achiever in the Country Creative Director of Balaji Telefilms Queen of Indian Television industry-’Saas Bahu Serials’ Hands on manager Best Entrepreneur in 2001 Inexperience was her biggest challenge

Shahnaz Husain Shehnaz Hussain Herbals- one of the largest herbal

manufacturer in the world

SH Group, based in New Delhi orth $100mn

Employed around 4200 people, in 650 salons, spread across 104 countries

Belongs to a royal muslim family, married at the age of 15

Never advertised, relied on word of mouth publicity

First Indian women whose goods were retailed in foreign markets