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Women in Creative Media
May 2011
UK Economy Gender Balance
= 47% = 53%
Source: LFS, ONS July 2009 – June 2010
Women: An Endangered Species?
Overall representation of women has fallen dramatically from
Representation of women has fallen most sharply and is very low in:
offline multimedia online content games commercials and pop promos corporate production
Representation of women in television has fallen to
38% to 27%
5% from 37%6% from 31%
4% from 12%15% from 31%
14% from 29%
41% from 45%Source: Skillset Employment Census (2009)
Ladies First…
• The TV industry has experienced a decline of 10% in employment overall in the last 3 years;
• Nearly 5,000 women left the TV industry between 2006 and 2009, compared with just 750 men.
Source: Skillset Employment Census (2009)
Jobs for the Girls• Representation is highest in:
• costume and wardrobe • make-up and hairdressing
• Representation is lowest in:• technical development
• In terms of occupational balance, women also make up:• of the legal workforce• of broadcast management• in business Management• of distribution, sales and marketing
• Women also make up only of creative development occupations including script writing, directing and producing
39%
52%
45%
36%
25%
(2%)
(52%)(68%)
Source: Skillset Employment Census (2009)
UK Economy by Gender and Age
Age Group All workforce
% % %16 - 24 13 13 14
25 - 34 22 22 21
35 - 49 37 37 38
50+ 28 28 27
Source: LFS, ONS July 2009 – June 2010
TV Industry by Gender and Age
Age Group
All workforce
% % %16 - 24 7 7 9
25 - 34 26 21 36
35 - 49 36 41 40
50+ 20 30 16
Source: Skillset Creative Media Workforce Survey (2010)
Gender Drain
• Women are under-represented in older age categories:
• In TV 71% of men compared with 56% of women are 35 years or older;
• In the wider economy 65% of both men and women are 35 years or older.
Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010
Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010
• Unlike the wider labour market, but similarly to the Creative Media workforce overall, women in TV are less likely than men to be:
• married or in a long-term relationship
• have dependent children
…and at what cost?
= 54% = 70%
= 26% = 33%
Compared with 42% of the workforce across the UK economy who have dependent children.
= 63% = 52%
Qualifications and Training:
• % working in TV with a graduate qualification:
• % working in TV with a postgraduate qualification:
• % who have taken up training:
= 27% = 12%
Overqualified, overworked but underpaid
= 70% = 54%
Source: Skillset Creative Media Workforce Survey (2010)
Overqualified, overworked but underpaid
Working patterns:
• Overall, around a quarter of the TV workforce is freelance (28%). 41% of freelancers are women.
• Women freelancers work longer working weeks than men. Freelancers working more than 40 hours/week on average:
= 75% = 59%
Sources: Skillset Employment Census (2009) and Skillset Creative Media Workforce Survey (2010)
Earnings:
• Women on average earn less a year than their male colleagues in the TV sector;
• Nearly four fifths of the TV workforce (38%) said that they had worked unpaid in the industry at some point in their career. Women (43%) are more likely than men (32%) to have undertaken unpaid work in the past.
= £33,900 = £39,300
Overqualified, overworked but underpaid
Source: Skillset Creative Media Workforce Survey (2010)
Summary: Women working in TV
• Numbers of women are reducing overall;
• 6x the number of women than men have left the sector in the last 3 years;
• Women are still underrepresented in key jobs;
• Women are younger than the UK work profile;
• There is an under-representation of women over 49;
• Women are more qualified and are paid less;
• Women are more likely to have undertaken unpaid work during their career.
New Research Activity
• Skillset Creative Media Workforce Survey 2010 report to be published imminently
• Revision of ‘Women in Creative Media’ thematic report to update on results of Skillset’s 2010 Creative Media Workforce Survey
• Skillset is co-funding/supervising a PhD student to explore the recent fall out of skills from the industry – particularly women
Sources• Skillset (2009, 2006, 2004, 2003, 2002, 2001, 2000)
Employment Census• Skillset/WFTV (2009) Why Her• Skillset (2010, 2008) Creative Media Workforce Survey• Skillset (2006) Balancing Children and Work in the Audio
Visual Industries• Skillset (2009/10) Strategic Skills Assessment for the Creative
Media Industries• Skillset/UK Film Council (2008, 2005) Feature Film
Production Workforce Survey
All these documents can be found at: www.skillset.org/research