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10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com Women Meaning and Money® Capture the attention of women serious about their financial well-being with this unique offering. A fresh approach to programs for women that allow financial advisors to make meaningful connections. These connections are the keys to starting conversations that matter for developing long term client relationships . Eight WMM Seminars Four WMM Workshops Three Revenue Positive Series Create a Customized co-branded WMM program to meet the needs and expectations of your clients.
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Page 1: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

Women Meaning and Money® Capture the attention of women serious about their financial

well-being with this unique offering. A fresh approach to programs for women that allow financial advisors to make meaningful connections. These connections are the keys to starting conversations that matter for developing long term client relationships . Eight WMM Seminars Four WMM Workshops Three Revenue Positive Series Create a Customized co-branded WMM program to meet the needs and expectations of your clients.

Page 2: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

A letter from Susan Bradley, CFP®, Founder of the Sudden Money ™Institute

In June of 2000 I started the Sudden Money Institute and Women, Meaning & Money because advisors

were missing the point with women and what is important to them about money. Based on my own experiences with

women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory

relationships with women were being managed.

Now, 12 years later, the Sudden Money Institute has become the industry’s thought leader in financial

transitions planning and women in transition. In the beginning, life transitions and the women’s market were not the

hot topics they are today. Money in Motion was the market focus, seen as a simple equation of capturing the assets

seen as up for grabs as a result of a divorce, death or a liquidity event

Times have changed and the industry has discovered that capturing assets is based more on trust than

on investment expertise. Women are no longer a niche market, they are over 50% of the $$$$$$ market and to a

growing number of advisor they are being recognized as their most desirable clients. A key paradox of the women’s

market is that women do not like being targeted or sold. Fortunately, I have spent over a decade solving similar

counter intuitive puzzles so you don’t have to.

The study of behavioral finance and gender differences helps answer some of the ‘why’ questions. But

seeing a problem, and understanding where it comes from, does not necessarily tell us how to solve the problem.

Experience has taught me and neuropsychology confirms there are two sides to money: the technical or the objective

quantifiable side, and the personal or the subjective qualitative side. In my work both are equally complex and equally

important.

Our approach to working with women and clients facing major life events works so well because it

begins in the personal side and then connects to the technical. The secret to our success is not a recognition that the

personal side exists, it is providing a meaningful process that gives advisors the tools and skills they need to help their

clients connect the two sides.

I look forward to creating the perfect WMM women’s program for your advisors,

Susan Bradley, Founder

The Women, Meaning & Money® difference begins on the personal side of money, with a process that is tested and proven to be

reliable, repeatable and practical.

Page 3: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

1. There are two sides to money, the technical side and the personal side. Based on experience and neuropsychology we know the personal side drives decisions, especially for women.

2. There really are gender differences and these differences matter.

3. Success in the women’s market requires advisors to build trusted relationships and embrace the skills required to succeed.

4. Women clients are preferred because they tend to seek and appreciate advice and stay loyal to their trusted professionals.

5. Women now own 50% of the wealth in the US. Women are expected to control 70% of the assets that will transfer to the next generation.

We make it easy for advisors to connect with women. WMM turn-key programs: • First engages participants on the personal side of

their money, then makes the connection to the technical.

• Provide advisors with valuable training in listening and communication.

• Create conversations that matter to women. • Naturally sets the advisor apart from their peers. • Gives advisors reliable, repeatable processes that

connects with women.

WMM programs help make advisors become better listeners, which leads to more trust.

Participants love the WMM experience because they feel…….. “Liberated, for the first time I feel confident about my money; I don’t know all the answers but I know how to ask the right questions.” “Relieved to get clear and practical tools that really made a difference.” “Validated, I found out I am not stupid, managing an inheritance is complicated . With help I can do it.” “Grateful to know I am not alone, other women feel the same as I do.” “Enlightened, I did not know financial advisors could help me with anything other than investments. This was my first meaningful experience with a financial advisor.”

Women Meaning & Money for Lasting Connections

with Women

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Build a solid foundation in the Women's market with WMM ‘Programs-in-a-Box’ All-inclusive with: Outlines, descriptions, scripted power points, and take-home materials Reach targeted, high return audiences through: • Value add for current clients and friends • Intro to COI ‘s clients and prospects • Expansion or start-up of your Non -profits

relationship • Public outreach to key local constituencies

A few things we know for sure about the women’s market…

Page 4: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

WMM series have been created to allow women participants an extended period of time to learn and process information they need to feel confident and in control. A series may be as short as three months or as long as twelve months. The ideal size is 5 to 15 women. The materials include facilitator guidelines, program outlines, power points and workbooks and feedback surveys. Well Being Well Done Wiser Women Women In Transition When Two Becomes One ( Widows ) Your Personal Reinvention Plan ( Divorce ) WMM seminar packages include outlines, descriptions, power points with scripts and take home worksheets. They are designed as 45 to 60 minute programs for small or large groups. Topics include:

Marriage and Money, Romance and the Business of Life

Kids and Cash

Women, Money and Choices

Reinvention: The New Way To Plan For Retirement

Life Transitions and Good Decisions

Well Being Well Done – short version

Happiness or Money or Both

Money Shock Management – Part One: Financial Triage

WMM workshops are designed for interactive two hour programs. A workshop package includes outlines, descriptions, power points and workbooks.

Personal Brain Trust

Power of Expectations

Resilience The New Personal Currency

Well Being Well Done – Workshop

Giving and Sharing

Series

Seminars

Workshops

Page 5: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

WMM Multi-Month Series 3 to 6 month programs

The following outlines our WMM series structured to create well paced experiential learning for continuous

workshops and are designed for interactive two hour programs for small groups of 5 to 15. A workshop package includes facilitator’s manual, outlines, descriptions, power points and workbooks.

Page 6: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

Well Being Well Done 2-hour workshop or

six month series

Your Well Being is a dynamic state, ebbing and flowing as your life moves. It is a very personal experience, one which you create and protect through the choices you make. The experience of Well Being is both subjective and objective. There are aspects you can feel and those you can count. Both are equally important. Your finances play a role, but ultimately the experience of Well Being is deeper and, in many ways, more controllable than your net worth. The six aspects are: Cash Flow Net Worth Family Vision Wellness Security The 2-hour workshop covers a discussion of the six

aspects of well being followed by a self evaluation and interactive exercises. The six month series begins with a self assessment of well being to set personal goals for the series. Each month one aspect of well being is fully explored. Action steps are identified for achievement of progress and success. Two private meetings with the advisors provide time for information, encouragement and accountability.

Materials: 20-page Well Being Well Done workbook

Well Being Well Done Materials • Facilitator’s Guidebook • Self Assessments • 20-page Workshop workbook • Six-month series each session: Outline and descriptions Power points and workbooks Participant's feedback surveys

Well Being Well Done Marketing Materials • Flyers and announcements • Brochures • Ten ways to tell if this program is for you • Power Point for introduction and registration

session • Articles for local marketing

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 7: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

A Six-Month Program For Women in Transition Dealing with life transitions can create stress and have a significant financial impact. Women Meaning & Money® provides a safe time, place and space to develop skills and processes to organize and manage the multitude of decisions required during a time of confusion. Women Meaning & Money® Six Month Program is designed to help a small group of 5 to 15 women, to cope with significant shifts in their life circumstances that have financial implications. Life transitions that triggers a sudden change in financial well-being include: loss of a loved one marriage divorce retirement sale of a business financial settlement, inheritance career change

WMM Program Materials • Facilitator’s Guidebook • Five Power Tools for Transition • For each workshop: Outline and descriptions Power points and workbooks Participant's feedback surveys

WMM Marketing Materials • WMM Flyers and announcements • WMM brochures • Ten ways to tell if this program is for

you • Power Point for introduction and

registration session • Articles for local marketing

Six month program includes: Six workshops Two one-hour private meetings with advisor Five Power Tools For Transitions Personal Well –Being Assessment Personal workbook and journal

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 8: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

Wiser Women Six Month Series You are not alone if you feel a lack of confident and control when it comes to your personal finances. The Wiser Women series are created for women ready to discover what they need to know and do, to tighten/shore up their current financial position and build a long term plan to support the life they want to live. The topics for the monthly 2-hour sessions are chosen at the beginning of the program based on the needs and interests of the group. Topics may include: Cash Flow Taxes Insurance Family Money conversations Investing Money Shock Estate Planning Reinvention Sometimes the group may face a common challenge, divorce, widowhood, retirement or inheritance. Most of the time the women simply share an interest in becoming wiser in managing the intersection of their life and their money.

Well Being Well Done Marketing Materials • Flyers and announcements • Brochures • Ten ways to tell if this program is for you • Power Point for introduction and registration

session • Articles for local marketing

Well Being Well Done Materials • Facilitator’s Guidebook • Self Assessments • 20-page Workshop workbook • Six-month series each session: Outline and descriptions Power points and workbooks Participant's feedback surveys

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 9: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

WMM Seminars

The following describes our WMM seminar packages which include outlines, descriptions, power points with scripts and take home worksheets. They are designed as 45 to 60 minute programs for small or large groups 40-60 minute programs

Page 10: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

Marriage and Money

Romance and the Business of Life, Managing Marriage and Money Marriage is a combination of romance and the business of life. How that combination works out is determined by the ability of a couple to communicate with each other and follow their own set of money habits. This program covers:

• Communication techniques for comfortable, productive money conversations.

• Discovery exercises for establishing and committing to good money habits.

• How to avoid the four big trouble spots for couples and money.

Worksheets: Couples Communication Exercise Couples Financial Agreements Exercise

Kids and Cash

Where do your kids learn about money? First they learn from you at home, and then from the media and their peers. Today financial literacy is as important as nutrition. It is a survival skill. Once they hit their teens you establish good habits, find teaching moments, and be ready to deliver the information and answers when they are ready to learn the next piece of the puzzle.

Filled with stories of how other parents have cracked the code. This seminar offers you advice, process, and a few tools you can adjust to meet your personal situation.

• The Four Money Choices - Save, Spend, Invest, and Share

• Your Family Money Story

• Teaching Moment Topics

Worksheets: Four Money Choices Worksheet Family Money Story Worksheet Teaching Moments Topics, Reminders, and Tips

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 11: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

Reinvention:

A New Way To Plan For Retirement

The concepts and realities of what is traditionally called retirement are changing. The reinvention of retirement involves the blending of your personal goals and financial realities with the wide range of choices that did not exist for the previous generations. This seminar offers a process for designing your version of a fulfilling retirement experience and a process for stress testing your hopes, dreams and fears. The objective is to give you new insights and tools to explore possibilities and reinvention of your retirement plan.

• Four Aspects of Personal Flow Experience

• Stress Testing Your Hopes, Dreams and Fears

• New Retirement Housing and Lifestyle Choices

Worksheets: Your Personal Reinvention Flow Chart

Stress Testing Template for Scenario Planning

Women Money and Choices

Life is about choices, money helps to expand your range of choices throughout life. You play the dual role of earning and managing your money and the role of determining what do with it. This seminar will focus on helping you strengthen your ability in both managing your money and making key life commitments by offering you a fresh look at:

• Your personal investment style

• How you prefer to receive information

• How you prefer to make decisions.

Worksheets:

Financial Communication Worksheet

Four Money Choices Worksheet

Sample Personal Investment Policies

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 12: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

Well Being Well Done ( Seminar)

An introduction to a new view of your financial wellness.

Well Being is a dynamic state, ebbing and flowing as life moves. It is a very personal experience, one which you create and protect through the choices you make. Finances play a role, but ultimately the experience of Well Being is deeper and, in many ways, more controllable than net worth. The objectives of this program are: • Introduce the six aspects that make up Well Being. • Offer a self evaluation for each aspect, what is working

well what needs attention. • Present the critical questions to be answered and actions

to be taken. Worksheets:

Financial Well-Being Self Evaluation

Life Transitions and Good Decisions

A major life transition can feel like your life just took a sharp turn in a new direction, status quo dissolves and suddenly you have new choices, new discussions and new responsibilities. When you hit the complexities that come with change you need a new guidance system to help you through the all of the unexpected challenges. This program is an introduction to a financial transitions management process used to • Restore order out of confusion, • Explore new possibilities without getting too far off track

• Gather the information you need • Stay safe while moving forward at your own pace Worksheets: Decision Free Zone

Cash Flow One Page Overview

Financial Triage Worksheet

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 13: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

Happiness or Money, or Both Habits and Choices For Increasing Happiness

Happiness is an internal state of peace and well being. Money does buy a certain level of happiness but the sustainability of that experience is more of a personal choice than an amount of money. Just as there are basic principals for growing money there are basic steps to follow to increase happiness.

The objective of this seminar is to apply current research on happiness to everyday life choices and habits. Provide process for tracking happiness, gratitude and the experience of FLOW.

• Happiness set point research

• How to create your personal Flow Chart

• The power of gratitude in everyday living

Materials: 24-page Happiness or Money or Both Workbook

Money Shock Management® Part One: Financial Triage , Moving From Fear to Well Being

A Money Shock event is likely to bring you to a new and unfamiliar time and place. The way life use to work and the expectations that formed your view of the future may abruptly change, perhaps permanently. Before you can move forward stress levels must come down. Untreated Money Shock can lead to regrets, poor decisions, and the much worse condition of prolonged anxiety. The ultimate goal of Financial Triage is to replace the fear and panic with an increase in control and confidence, which leads to a rise in stability and clear thinking. Three Steps of triage: Normalize Prioritize Organize Materials: 2- hour Workshop includes 17-page Financial Triage Workbook 1- hour seminar includes 3 organizing worksheets

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 14: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

10 Huntly Circle, Palm Beach Gardens, FL 33418 | P: 561-776-6209 | F: 561-828-3905 [email protected] | www.suddenmoney.com

WMM Workshops 2–hour Programs

The following outlines our WMM workshops which are designed for interactive two hour programs. A workshop package includes outlines, descriptions, power points and workbooks.

Page 15: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

Resilience The New Personal Currency

(2-hour workshop)

Resilience has become an essential currency, one that allows us to weather the impact of uncertainty and life’s ups and downs. It is an unlimited reservoir deep inside, not a commodity that can run out. Once we know how to access it, we have a valuable tool for both thriving and surviving. The objectives of the workshop are:

• Explore the two sides of currency, financial and personal.

• Discover how to create a personal resilience tool box

Materials:

14 – page Resilience workbook

Giving and Sharing

Considerations for gifting and sharing

(2-hour workshop)

When a life event occurs, many aspects of your well being may begin to shift and just one major change can have a ripple effect into several key areas of life. As you begin to manage change and the resulting transitions, you may feel the need to make a gifting or sharing commitment to others you care about. This workshop is as the first step toward a written Giving and Sharing Plan. It is designed to help you and your advisors sort though some of the personal and financial issues that include: • With Whom, How Much, How and When to

make your gifts and share your resources.

Materials: 14- page Giving and Sharing Workbook

Women, Meaning & Money® is a division of Sudden Money ™ Institute

Page 16: Women Meaning and Money®...women clients in my financial planning practice for over 20 years, I saw a gaping hole in how financial advisory relationships with women were being managed.

The Power of Expectations

( 2 hour workshop)

Expectations have a powerful effect on how we experience life, how we make choices and decisions, as well as how we evaluate our successes and failures. Our expectations are formed by how we interpret and process life experiences, information, and media reports on the economy. This workshop helps create an awareness of the role our personal expectations play in our life and financial choices.

• Clarifying expectations

• Stress Testing Expectations

• Communication Expectations

Materials 15-Page Power of Expectations Workbook

The Power of a Personal Brain Trust

(2-hour workshop)

Managing your financial well-being may include relationships with many different professionals; investment advisors, lawyers, bankers, financial planners, CPAs, trust officers, insurance experts and others. When your go-to advisors work together on your behalf as your Personal Brain Trust the synergy can increase the potential for all involved – especially yours.

• Four different forms of brain trusts.

• Who should be on your team

• Expectations, coordination and communication

Materials 24-page Brain Trust Workbook

Women, Meaning & Money® is a division of Sudden Money ™ Institute


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