WOOCHANG PRECISION CO., LTD. New Challenge
October 2016
WOOCHANG company overview
WOOCHANG PRECISION
Company Overview
WOOCHANG PRECISION
Seoyon Electronics 0.63billion USD / Seoyon E-hwa 2.0billion USD / Seoyon 2.7billion USD
2015 Sales Turnover
SALES Major Products
38 41 43 46 500
20406080
100
2015 2016 2017 2018 2019
in million USD
Woochang
Company History
3
2014.09 Registered as an Official Supplier of VALEO Group 2014.08 Certified SQ-Mark (HKMC) 2014.07 Started to supply Inside Door Handles to SEOYON E-HWA (HMC) 2011.12 SEOYON E-HWA (SEOYEON) became the largest shareholder of SEOYON ELECTRONICS and WOOCHANG 2011.11 Awarded the Commemorative Stone Tower for 20million USD Export 2007.07 Established Research & Development Center 2005.01 Certified ISO/TS 16949 (IATF) 2000.09 Certified ISO 14001 (KPC-QA) 1993.01 SEOYON ELECTRONICS took 100% of shareholder (changed company name to WOOCHANG Precision Co., Ltd.) 1986.02 Established Korea HUF Co., Ltd. as a joint venture of SEOYON ELECTRONICS (previously known as SHINCHANG) and HUF
Locksets
20%
Lock Housings
15%
O/S Handles
19% I/S Handles
9%
Switches
14%
Others
23%
WOOCHANG PRECISION
Seoyon’s global presence including 43 manufacturing locations in 10 countries with 10 ER&D centers in 5 countries
Europe (6) • Seoyon E-Hwa Slovakia (Dubnica) • Seoyon E-Hwa CZECH () • Seoyon E-Hwa Poland (Ustron) • Assan Hanil (Izmit, Turkey) • Seoyon C&FT (Izmit, Turkey) •Seoyon Electronics Poland(Gliwice) • Seoyon Electronics Germany(Frankfurt)
China (15) • Beijing Hanil E-Hwa(Beijing) • Beijing Hanil E-Hwa Tech(Beijing) • Beiqi Hanil Automotive Interior(Changzhou) • Jiangsu Seoyon E-Hwa(Jiangsu) • Liaoning Seoyon E-Hwa(Liaoning) • Zhejiang Hanil Limin(Zhejiang) • Sanhe Seoyon Top Metal (Sanhe) • Huanghe Seoyon Top Metal (Huanghe) • Jiangsu Seoyon Intech Auto Interior (Jiangsu) • Sichuan Seoyon Intech Auto Interior (Sichuan) • Chongqing Seoyon C&F (Chongqing) • Suzhou Seoyon Electronics Science&Technology (Suzhou) • Suzhou Seoyon Die Casting (Suzhou) • Guizhou Huachang (Guizhou) • Jiaxing Huachang (Jiaxing)
South Korea (12) Seoyon Group Headquarters • 6 Plants Seoyon Electronics(6 Plant) Woochang Precision (Ansan)
South America (1) • Seoyon Brazil(Piracicaba, SP)
Country Location sum
Korea Anyang, Seoul, Asan 3
China Beijing, Liaoning, Jiangsu, Suzhou 4
Others India, Turkey, Germany 3
* ER&D locations
* Seoyon Electronics’s facilities are marked in blue-color
Seoyon Group – Global Footprint
North America (6) • Seoyon E-Hwa Interior Systems Alabama(Selma, AL) • Seoyon E-Hwa Interior Systems Georgia(Lagrange, GA) • Seoyon E-Hwa Interior Systems Manufacturing (GA) • Seoyon E-Hwa Automotive Mexico(Monterrey) • Seoyon Top Metal Mexico(Monterrey) • Seoyon E-Hwa Fabricacao De Sistema Interior Automotivo Brasil LTD • Seoyon America(Michigan)
India (3) • Seoyon E-Hwa Automotive India Private Limited (Chennai) • Seoyon E-Hwa Automotive Chennai Private Limited(Chennai) • Seoyon C&F India (Chennai)
WOOCHANG PRECISION
GLOBAL
DOMESTIC
ALLIANCE
Main Customers
5
WOOCHANG PRECISION
Product Portfolio
* GM ▶ Spark/Aveo/Captiva/ Gentra/Matiz/etc * Tata-Daewoo * Daewoo-Bus
* GM ▶ Spark/Aveo/Captiva/ Gentra/Lacetti/Matiz/etc * SYMC ▶ Chairman
* GM ▶ Spark/Aveo/Captiva/ Gentra/Lacetti/Matiz/etc * Tata-Daewoo
* RSM ▶ SM3/SM5/SM7 * HKMC ▶ GC/GCI/QL/QLe
Key Sets & Lock Housing
Inside Door Handles
Switches Outside Door Handles
WOOCHANG PRECISION
Experiences of WOOCHANG
COMPANY OVERVIEW
Espero
Matiz (M100)
Kalos(T250) Winstorm(C100)
Chairman W (PEPS) Magnus(V200)
All new Matiz(M200)
Captiva(C140 PEPS) Spark(M300)
Tosca(V250)
Gentra(T255) Captiva(C140)
Aveo(T300)
M2XX (GM)
Lacetti(J200)
GC, GS (HMC) QL, QLe (KMC) YC, AE, DE (HKMC)
L38/43/47(Key Set) L38/43/47(Inside Handle)
SM6 (RSM)
7
WOOCHANG PRECISION
Main Product Electric & Electronic
Multifunction Switch
Smart Key System Immobilizer System
Car Lock Set
Cigar Lighter & Power Socket
Product of WOOCHANG
Steering Column Lock Housing & IGN Switch
Products of Seoyon Electronics
0
Window Switch
8
WOOCHANG PRECISION
Cowl Top Insulation Dash Panel
Isolation Pad
Luggage Mat
Outside Door Handle
Product of WOOCHANG Products of SEOYON E-HWA
Bumper
Main Product Exterior Part
9
▶ Outside Handle
1. Supplying to GM Korea and GM Global since 1989.
2. Market share to GMK is 50% (100% among Local suppliers) – Model: Spark, Aveo, Captiva, Cruze, etc.
3. Developing the next model of “Spark” - M2XX O/S handle (Smart Key Specification, 260K/Year)
WOOCHANG PRECISION
Main Product Interior Part
Console
Seat
Door Trim Head Liner
Covering Shelf (P/Tray)
Pillar
Crash Pad Floor Carpet
Inside Door Handle
Product of WOOCHANG Products of SEOYON E-HWA
10
▶ Inside Handle
1. Supplying to RSM (Renault Samsung Motors) since 2008.
2. Market share to RSM is 75% - Model : SM3, SM5, SM7, etc.
3. Developing the I/S handle of HMC / KMC - GC (70K/Year), QL (200K/Year), QLe (150K/Year), etc.
WOOCHANG PRECISION CO., LTD.
Do the Best for Your Success
Research & Development
WOOCHANG PRECISION Woochang Precision Co,. Ltd
DFMEA System
Design System
BENCH MARK
DESIGN DFMEA PROTO EVALUATION CONCEPT
EXPLORATION
TFT MEETING OPEN ISSUES DESIGN REVIEW
DFMEA APPLICATION DESIGN
PROTO
PROTO DESIGN
MOLD FLOW ANALYSIS
MOLD MAKING
PROTO PROTO
VALIDATION
Product Design
ENGINEERING
12
CATIA V5(R20) Work Station
Test Lab Measurement Lab
Research and Development Center
• Mechanical & Electronic • Core Design Tool Utilization
Validation Test & Quality Assurance Team
• Local Validation & Measurement
• Test Equipment Validated to Customer Specification
R&D Center & Validation Capability
Project Team
UG NX 9.0 Work Station
ENGINEERING
WOOCHANG PRECISION
2. Overload Test
1. Operating Power Test
Regulation Test
Overload Test
Endurance Test
ES & Regulation
3. Endurance Test 5. Heat-resistant Test 4. Complex Environment Test
Testing and Validation
14
WOOCHANG PRECISION CO., LTD.
Do the Best for Your Success
Production Management
KEY ASS’Y(REMOTE KEY)
Enable to use the function of lock/unlock and start the engine
• Remote Lock/Unlock/Trunk • Immobilizer • Flap/Rigid Key • Inner/Outer Blade Path • Key code: ≥3,000(max.6,000)
LOCK CYLINDER ASS’Y
Assemble with lock housing, to make a start the engine using the key.
• Die Casting: ZDC2 • Tumbler: 8
SIDE DOOR/TRUNK LOCK ASS’Y
It has a function of lock/unlock the doors by rotating the key.
• Free-Wheeling • Die Casting: ZDC2 • Tumbler: 8
LOCK HOUSING
Lockset Production
PRODUCTION
• Illumination • Ignition switch • Solenoid • Immobilizer • Die Casting: ZDC2
Assemble to Steering Column and locks Steering Wheel when key is withdrawn
Overview of assembly requirement for error proofing
EOL testing for complete key
• Measurement of RF characteristics
• Validation of immobilizer LF read capability
• Reading & writing EEPROM on NXP transponder
• Manual loading, automated test and manual unloading
for labeling
Error proofing for Lockset assembly
• Ignition actuator travel check
• Free wheeling force check
• Simple RF checker at the end of line
EOL Tester
Keyset Line
Lockset Production
PRODUCTION
LIFT TYPE HANDLE
PULL-BAR TYPE HANDLE
INSIDE HANDLE
• Mold in Color • Body Color • Chromed • Standard type • Rear Hidden Door (Vertical Lift Type)
• With/without notch • Mold in Color • Body Color • Chromed • Standard • Smart Button • Capacitive Sensor
• Handle Aspect - Chromed (Bright & Satin) - Painted - Grain • Automatic Assembly
Door Handle Production
PRODUCTION
for “GM Spark”
for “GM Captiva”
for “Renault Samsung SM3, SM5 & SM7”
WOOCHANG PRECISION Woochang Precision Co,. Ltd
Woo-Chang Management System(a.k.a WCMS)
WCMS improves company’s capability to control manufacturing environment by providing and planting simple ‘Plan, Do, Check, Act’ throughout the complete development phases to production.
CUSTOMER CUSTOMER
Development Order
Management
Product / Process Design
New Product Development
Production Management
Production Control
Business Plan/Training/Document/Record Management
QSB Improvement
LPA
VS Contamination Control
Lesson Learn
Nonconforming Control
Data built in WCMS
Tooling/ Equipment
Inspection/Records
Tier Management
MANAGEMENT SYSTEM
Production Management
WOOCHANG PRECISION CO., LTD.
Do the Best for Your Success
Quality Management
21
“0” DEFECTS
Quality Verification Plan Quality
Verification
GP-11/12 : PROTO ~ 3months after SOP EPC
(Early Product Control)
Process improvement - PCPA, LPA , RPN Reduction Product improvement E/P Review & Verification Preventive maintenance
Continual Improvement
Change point management -TIER 2 Included
4M Change management
Supplier Audit Education: Quality Problem, Standards TIER 3 Control
TIER 2 Monitoring
Customer line Review& Improvement Customer
QUALITY SYSTEM
WOOCHANG Quality System
Woochang Precision Co,. Ltd COMPANY SYSTEM
Quality Management
. Manufacturing only Quality Product
→ Don’t make defect products, check it one more time Proactive
. Data Base System for the Lessons Learned
Leading
. Encourage Operator’s Quality Pride
. Continuous Quality System Review & Improvement
Sharing
. Sharing the Know How with Tiered Supplier
. Continuous Quality System Audit and Evaluation
GM Y 2014 Y 2015
RANK Points 100
(Green) 100
(Green)
PRR (ppm) 2 3
RSM Y 2014 Y 2015
PRR (ppm) 0 0
Seoyon
E-hwa Y 2014 Y 2015
PRR (ppm) 0 0
Quality Performance Quality Management
WOOCHANG PRECISION
QSB CERTIFICATION
WOOCHANG PRECISION
Thank you for your attention !