Wood Land Pro Final

8/14/2019 Wood Land Pro Final

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CONTENTS

History of the company

Introduction

Features of the product

Types of product

Technology used

Services provided to the customers

Future plans

Performance of the product internationally

SWOT analysis.

Market survey.

Questionnaire

Interpretations

Suggestions & Recommendations


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HISTORY OF THE COMPANY

1960: Aero club started as a small manufacturing unit in Delhi.They were among the first to export shoes to the U.S.S.R

1962: They ventured into retailing with an outlet at a prime

location in Delhi.

1972: They set up the first fully mechanized modern shoefactory in India (with German Machinery) to augment existingcapacities, in view of the growing export demand.

1974:Become one of the first company to export shoes uppers toGerman democratic republic

1984:

i. Became the largest trading partner of U.S.S.R in leatherfootwear and components

ii. Among the first Indian company to set up a representativeoffice in Moscow


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INTRODUCTION

What does woodland stands for?

The answer is simple the spirit of adventure, of course. The

advertising has been created specifically to communicate this spirit toeveryone. And to encourage them to keep exploring and keepdiscovering.

Woodland Shoes, is amongst the most demanded and popularfootwear brands in India. Over the years the brand has strengthen itsreputation for Adventure oriented designing | Durable products |Innovative shoe constructions Made carefully out of the best selected,

premium leather hides, the shoes are hand stitched to enforcedurability. High quality, abrasion resistant soles are ideally suited forall terrain use. Woodland is quality everywhere. The soles, laces,leather, insoles, stitching, everything is done under strict qualityconditions. Woodland not only believes in making the best quality

products but also creating outstanding communication ideas. Its nowonder then that Woodland advertisement have been widelyrecognized in India and abroad. Woodland is an Indian Brand and theyhave done it with Indian Footwear. Woodland targets the up market

segment and is positioning itself as a rugged high quality premiumcasual shoe. It can be called as SUV of Indian shoes. The ads arecatchy and tempting. The logo of Woodland was a status symbolduring the nineties. The brand is excellent in quality and styling. The

brand carefully presented itself as an outdoor trekking kind of shoewhich captured the imagination of Indian youth True to its price, the

brand delivered its promise on quality which ensured that the brand isperceived as a value for money brand. Woodland has extended itself

to accessories and apparels. Earlier Woodland tried its hand in theformal shoe category with the brand Woods but it did not make muchimpact in that market.


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Indian shoe market is one of the most dynamic markets in the world.Although there are different valuations about the Indian Shoe Market.It is estimated to be worth around Rs 11000 crores. The market istraditionally price driven and dominated by the unorganized sector.


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FEATURES OF THE PRODUCT

Quality worth the money spent on :

Price of woodland shoes starts from Rs 1000 onwards.

These shoes are very beautifully designed and fashionable.These shoes are available for around Rs 1000-5000 and the

purchase is worth of quality.

Very trendy and fashionable:

Young generation being their target customersWoodland offers you a wide variety of trendy andfashionable shoes. You could be sure to get designer foot

wears changing with time suited for young generationsalong with that chacquire stone & pearl worked sandals

best suited to your occasion and kids shoes are alsoavailable in different colures like red, velvety-brown,white, blue etc.

Durability

Woodland shoes are really meant for durability. They are

classically manufactured for the toughest meanders. Dueto its durability woodland shoes are preferred by thosewho dont believe in frequent changing of shoes.

Padded Layers to provide comfort:

Woodland shoes also provide the customers with paddedlayers in the shoes in order to provide much more comfortthan other shoes.

Fabric lined for soothing experience:In some of there models woodland shoes also providefabric linings for soothing experience to there customers.This is a unique feature of their shoes.


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Incredible range:

Woodland shoes also provide incredible range ofshoes to there customers so, that they can have avariety of choice.


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TYPES OF PRODUCT

MEN:-

Formal shoes:-Woodland has a wide variety of formal shoes starting fromRs. 1445 onwards. These shoes are light in weight,comfortable and attractive.

Casual shoes:-

Woodlands casual shoes are more in demand among theyouths. They provide good quality, comfort and classiclook to their customers. These shoes are available forRs.1145 onwards. Shoes are available in full size from 1 to13.
http://www.bigshoebazaar.com/showprod.php?prcd=2742&sp=


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Athletic shoes:-These shoes are beautifully designed and they provide

comfort and durability to their customers. Shoes areavailable for Rs.1995 onwards.

Trekking shoes:-Trekking shoes are the most known shoes in the market.These shoes have excellent foot grip. They also providegood cushioning and deep treaded sole for all terrains,dust, mud, ice, water. These shoes are available for Rs

1595 onwards

Narrow edge shoes:-
http://www.bigshoebazaar.com/showprod.php?prcd=3647&sp=


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Narrow edge shoes are very in now days. These are easypointy shoes made out of swed leather, which looksaccurate at normal distance. They are not as difficult towalk in as it looks. These shoes are available for Rs. 1945

onwards.

Sandals:-These sandals are stylish in design with fantastic coloursoption, well padded soles and great grip. The companyuses smooth and exotic leather for making of this shoe.

They are available for Rs. 1695 onwards.

Life style shoes:-


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With the change of trend woodland comes with lifestyleshoes for their youth customers. The range starts from1395 onwards.

WOMEN:-

Velvets shoes & leather sleepers , sandals:-These shoes are more in demand by the ladies as theseshoes are beautifully designed with Velcro closure and

elastic back along with that woodland has a range ofleather sleepers and sandals in p.u sole. These shoes areavailable for Rs. 1645 onwards.
http://images.google.co.in/imgres?imgurl=http://foreveramber.typepad.com/photos/uncategorized/2008/02/08/shoes.jpg&imgrefurl=http://www.thefashionpolice.net/2008/02/&h=336&w=331&sz=13&hl=en&start=78&um=1&usg=__zL7l6Q9Lsdix_4fNBBgIkZEaxF8=&tbnid=U8mjBB3lxiQqDM:&tbnh=119&tbnw=117&prev=/images%3Fq%3DIMAGES%2BOF%2BWOODLAND%2BSHOES%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN


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Baby shoes:-

Woodland also has a good variety of baby shoes. Theyprovide

Multi coloured kids shoes with attractive looks. Theseshoes are very comfortable with a soft fabric lining sole.These shoes are available for Rs. 995 onwards.

In Haryana company is doing business with its formal , sports shoes,lifestyle and trekking shoes . The women and formal range only lies

with the retail outlets.

TECHNOLOGY USED


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The key raw material for shoes, leather, and a good part ofWoodlands soles are all made in-house.

Hand-picked Italian hides are tanned and finished on Italianmachinery.

It is specially imported to the Groups own tanneries to allow itto produce the same products available in the best design housesacross the globe.

The unique rugged, tough rubber soles are also produced usingGerman Technology at its own manufacturing facilities in India.

New projects on the anvil include high-class footwear withdirectly injected dual density soles with high-tech machines androbots from the Germany.

SERVICES PROVIDED TO THE CUSTOMERS


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Warranty period:-

The Showrooms also offer warranty for the footwear rangingfrom 6 months to almost 1 years depending upon the shoesprice.

After sales services:-

Woodland showroom also provides their customers with asatisfactory after sales services. They give complementary giftsto the customers on a specified purchase made by them. It

includes shoe polish, shoe shiner, belts and other accessories too.

Special discount offer:-

Woodland generally provides special discount offers to thecustomers which mostly includes 12% discount on the purchasemade. They also give discounts on special occasions such asganpati, diwali, dusshera.

Shoe mela:-

Woodland also conducts shoe mela at various cities where theysell there shoes at discounted rate. They have conducted shoemela at Hyderabad, Chennai, Bangalore and many more.

Online purchase:-

Woodland also provides a very convenient facility of online

purchasing to their customers. Under this facility customers canpurchase and pay online through internet.

FUTURE PLAN OF THE COMPANY


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WOODLAND SPENDING BIG TO EXPAND IN INDIA

They are planning to invest about Rs 10 crore (Rs 100 million) to setup three new plants and to double there production capacity to

20000 shoes per day in Uttaranchal to cater to the increaseddemand,"

The company currently has a production capacity of 9000 pairs ofshoes per day. The new units, likely to be ready by 2008-end,would take its capacity to 10,000-12,000 pairs.

"They are well-placed to achieve a turnover of Rs 200 crore (Rs 2billion) in the current fiscal and are anticipating a top line of Rs350 crore (Rs 3.5 billion) in the next two years,"

The company is now planning to invest up to Rs 200 crore in the next12 months on their expansion plans.

They are aiming to open 75 more stores in the country. The plan is toalso enhance the manufacturing capacity to cash in on theongoing retail boom.

They are also planning to import the latest technology in a big way toset up 100 percent robotics based automated plant.


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The company is also considering strategic tie-ups and outsourcingwork to some partners in the southern states.

PERFORMANCE OF THE PRODUCT INTERNATIONALLY

The desire to explore does not have any boundaries. Adventure doesnot come with any limits. Discovery does not have an end. These areas vast as the greatness of the outdoors. And it is this belief that has

been continuously driving.

Woodland forward in all its endeavors. It is this belief that has takenWoodland beyond Indias borders and into the forefront of globaloutdoor products. And it is these beliefs that will help Woodland pushthe frontiers of the style and quality to bring you only the best. With anumber of showrooms already opened and opening in cities aroundthe world, Woodland is truly becoming a global brand.

Now, without losing focus on its Indian customer, the company has

once again set its eyes back on the international market, this timethrough its powerful retail brand Woodland. In the very near future,consumers around the world will be able to buy Woodland productsavailable in cities beyond the Indian Sub-continent.


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Following are the countries in which woodland brand have establishedtheir market:-

Canada

Large winter boots factory in Quebec Lasting / finishing in Quebec uses American lasts/ sole/ fitting

marketing in Canada. Specialty in winter boots and Woodland type casual shoes.

China & Hong Kong

Sourcing operations from South East Asia Europe

Servicing the German, French, Italian markets and prominentbrands and wholesalers by the export wing of the group.


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SWOT ANALYSIS

STRENGTHS:-

The strength of the company lies within its productdifferentiation with great durability.

WEAKNESSES:-

Dont have sports shoes range for the athletes.

Limited advertisements (awareness of the customersabout the new designs is very low)

Availability (no availability of new designs) Woodland is certainly not for people who desire to

keep on changing their footwear frequently havingbeen fed up with the same design.

The athletic and leather shoes do start getting dentedwithin a year.


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OPPORTUNITIES:-

Deeper penetration of market (by making productavailable in small towns depend on the)

They also have a great scope to expand their marketin sports (athletic) footwear.

As they mainly deal in leather shoes so, they can alsoenter into manufacturing of all seasons shoesespecially water proof shoes.

Ladies footwear market.

Formal footwear market

THREATS:-

Woodland shoes face a big threat from organizedsector like Bata , metro, liberty etc Brands with same Product line :-

Trekking

Hi Tec


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REPORT ON MARKET ANALYSIS

A survey was conducted to find out the demand & supply

analysis, production analysis & market share captured by woodlandshoes.

CONDUCTED AREA:

Haryana

Sample Size : 38 Retailers.: 77 Customers.

The survey was conducted with woodland dealers andthe customers who were purchasing shoes from the market at that time

To conduct a survey two questionnaires prepared bygroup one for retailers & one for customers.

The retailers questions are based on availability,durability, production, demand, supply, profits margin &theirsuggestions regarding product.

The customers questions are based on availability, preferences,prices, variety, durability & their suggestions regarding product.


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5. What is the average purchase of each customer?

a) Rs 500-800 b) Rs 800-1000 c) Rs 1000-1500 d) Rs 1500-1800

e) Rs 1800-2000 e) Above Rs 2000.

6. What percentage of customer finally make a purchase

a) 5% b) 10% c) 15% d) 20% e) 40 % f ) 50 %

7. Which season leads to highest sales ?

a) Summer b) Winter c) Diwali d) Christmas e) otheroccasions (please mention) ------

------------------

8. How often you run a scheme in your store?

a) Once in a month b) Every three month c) after everysix monthd) Once in a year

f) Other specify---------------------


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9. What unique qualities do you find in the most selling brandat your showroom shoes?

a. Material of the productb. Brand awareness(brand recall)c. Durabilityd. Price of the producte. Designf. Comfortg. Other

10. What unique qualities do you find in woodlandshoes ?

a. Material of the productb. Brand awareness(brand recall)c. Durabilityd. Price of the product

e. Designf. Comfortg. Other

11. Rank Woodland shoes on the scale of 1-5 on thefollowing basis:-

a) Price of the product b) Value of the money c) Comfortd) availability

e) Change according to trend.


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12. Which is the best selling article of woodland shoes?

---------------------------------------------------------------------------

13What is the average number of complaints in woodlandproducts

------------------------------------------------------------------------------

15. Which is the best selling article of woodland in sandals?

----------------------------------------------------------------------------16. Your valuable suggestion

--------------------------------------------------------------------------------------------------------------------------------------------------------

Name.

City ...

Contact no. ..

Firms name and address


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Questionnaire for Customers

1. Which large format store you prefer more? & Why?a. Single brand outlet

b. Multi brand outlet

----------------------------------------------------------------

2. How many times you visit large format store in a month?

-----------------------------------------------------------------------

3. What prompted you to visit large format store in place ofM.B.O?

----------------------------------------------------------------------------

4. Which Brand comes in your mind while thinking of brandedShoes?

a) Woodland b) Red Tape c) Lee Cooper d) ID

e) Reebok

f) Adidas g) Nike h) any other (specify) ----


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5. What brand of shoes you own currently?

a) Woodland b) Red Tape c) Lee Cooper d) Adidase) Nike

f) ID g) any other (specify) ----------------------

6. which of the following Parameters, You like the most in yourpresent shoes.

(Please give a score out of 10)

a) Quality of Materials --------- b) Style ----------c) Durability ----------d) Price ----------e) Availability ----------

7. I changed my old shoes to new one because ?

a) It got old b) of changing fashion

8. How often you purchase new shoes?

a) Every six month b) six month-one year c) one year-twoyears d) more than two years

9. From where do you get information about Woodland?


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a) Advertisement b) Magazines c) Friends/ Relativesd) hoarding e) Any other____________

10. According to you which is the best brand of shoes available in

the Indian market?

a. Woodland

b. Adidasc. Reebokd. Nikee. Red tape

f. Lee cooperg. Id

11. What attributes you look for in shoes while purchasing it

a. Quality b. costc. brand name d. durability

12. What was the life of the last woodland article you purchased.a. Less than 1 year b. between 1 to 2 yearsc. between 2 to3 years d. more than 3 yearse. not purchased yet

13. When you think of woodland what is first thing that comes toyour mind

a. Quality b. Stylec. Durability d. All of these

14. What is your first preference?a .Formal shoes b. Casual shoe


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c. Depends on occasion d. any of the 2 with goodstyle

15. What price do you think is appropriate for purchasing shoes.

a. Below 1000 b. 1000 to 2000c. 2000 to 3000 d. Above 3000

16. Your valuable suggestion-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------------------------------------------------------------------------

Name

Contact no. ..

City ..


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SURVEY INTERPRETATION:-

RETAILERS:-

1. Which is the most demanded brand among customers?

According to the retailers Woodland is the most demanded brand

among customers followed by Adidas. So here we can perdict out

our main competitor is Adidas in Haryana


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2.what price range of shoes available in your stores?

The price range of shoes the dealers keep in their shops lies in

between 1000-1500.this shows that the spending behaviour of the

customers lies around this range. As woodland is targeting deep


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pockets or have premium placement in market according to that price

range of woodland shoes worth that much.

Which age group people make the highest purchase?


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Customers comes for the shopping have age between 25-30.

So company should target this age group if company wants to increase

its market share. Company can do so by increase the brand awareness

related to new degins coming with the help of advertisements.


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4. Do you provide any discount at your stores?

Most of the customer work with a strategy of low cost as their

differentiation. So more than 90 percent retailers provide disconts to

their customers. So to increase their sales and image they provide

maximum possible discount to their customers .


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How much discount you provide to their customers?

Around 40% customers provide more than 20% discount to their

customers. This increase the bargaining power of the customers alsoled to the decrease in the profit margin of the retailer which make the

retailer shift to some another brand for better profit margin.


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What is the average purchase of each customer?

As per the response the average purchase vary from shop to shop.

According to the output the average purchase is more around 500-800

Which season leads to the highest sales?

Winter season leads to the maximum sales. So the company should

provide schemes(more discount on large stock purchase) to the


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retailers at that time, so that the retailers get more profit and be more

loyal to brand woodland.

How often you run a scheme in your store?

most of the retailers responds that they dont provide any kind of

schemes to the customers as most of them already providing

maximum discount on regular basis. Around 30% of the retailers

provide discount schemes to their consumers so to get rid of the dead

stock.

What unique quality do you find in the most selling brand at your

showroom?


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According to the results most of them responds that brand name plays

a major role to make a brand to be the most selling brand and after

brand name the material plays a major role to to make a brand to be

the most selling brand.

What unique quality do you find in woodland shoes?


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The best thing in woodland is the material used to make a shoe . Also

the durability makes it different from any other brand.


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Rank the woodland shoes on the scale of 1-5 on the following basis

a.Price of the product

b.Value for the money

c.Comfort

d.Availablity

e.Change according to trend

Analysis & Interpretation:-

Price of the product:-


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Most of the retailers rank value for the money as 3,4,5 so this shows

that the price according to the product is little bit higher

Value for the money:-


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This shows that most of the dealers ranked value for the money as 1,2

as this shows that woodland shoes give value for the money .

Comfort:-


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According to the dealers woodland shoes are the most comfortable

shoes .

Availability


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This representsthat the designs are easily available but there may be

problem with the availablity of cut sizes .

Change according to trend:-

Most of the retailers ranked 5 .this shows that either the company is

not coming with new designs or the distribution network not able to

make it deliver to the dealers.


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Customer interpretation:-

Which large format store you prefer more & why?

More than 65% customers prefer multi brand outlets to buy their

shoes. They do so because they find more variety or brand of shoes

available on multi brand outlets which let them choose best of all of

them.


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Reebok has the largest brand awareness in all . the reason may be their

advertisements with their brand ambassdor make the customer recall

reebok easily

What brand of shoes you currently own?


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As the result represents that the customers are not brand loyal .the

results shows that most of the customers wears shoes which are not

well known brand in the market.


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I changed my old shoes to new one because?

The customers are changing their shoes with change of faishon so the

company should introduce new designes time to time.


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How often customers purchase their shoes?


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Customers loves to change its shoes after 6 months. This means that

the customers becomes more aware of the the changing trend and likes

to go with the trend after every six months.


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From where do you get information about woodland?

Most of the customersresponds that they come to know about

woodland from their relatives.As on large scale company is making

advertisements through magazines .this means that there some

problem with advertisement channel(for rural market) so should fnd

some another way to make people aware about woodland company

and its products.


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Which is the best brand of shoes available in the market?

Data shows that the reebok brand is the best shoe brand available in

the indian market followed by woodland.


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What attributes you look for in shoes while purchasing it?


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Customer prefers the quality of material the shoes has. The customer

always try to feel the quality by touching and the also by identifying

the company logo present on the shoes.

What was the life of the last woodland article you purchased?


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The data shows woodland shoes are more durable because the time

gap between the purchases is between 1-2 years that shows that the

customer purchases a pair of shoes with in 2 years of its previous

purchase.

What customer think about woodland?


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According to customer woodland shoes provides better material shoes

with great durablity. So the customers who looks for durable shoes go

with woodland.


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Customer love to buy shoes as per the occasion or any shoes with

good style .

What is the appropriate price for purchasing shoes?

Customer thinks the price of the shoes should lies between 1000-2000.


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Price range of shoes available and age group of customers make

highest purchase:-

Case Processing Summary

Cases

Valid Missing Total

NPercen

t NPercen

t N Percent

price range ofshoes available *

age group ofcustomers makehighest purchase

38

100.0

% 0 .0% 38

100.0

%


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price range of shoes available * age group of customers make highest pur

Crosstabulation

age group of customers makehighest purchase

T18-22 22-25 25-30above

30

price range ofshoes available

500-1000

Count 1 4 6 1

ExpectedCount

.9 3.2 6.6 1.3

% of Total 2.6% 10.5% 15.8% 2.6% 3

1000-

1500

Count 0 3 9 2

ExpectedCount

1.1 3.7 7.7 1.5

% of Total .0% 7.9% 23.7% 5.3% 3

1500-1800

Count 0 0 2 0

ExpectedCount

.2 .5 1.1 .2

% of Total .0% .0% 5.3% .0%

1800-2200

Count 2 2 2 1

ExpectedCount

.6 1.8 3.9 .7

% of Total 5.3% 5.3% 5.3% 2.6%

2200-2500

Count 0 0 2 0

ExpectedCount

.2 .5 1.1 .2

% of Total .0% .0% 5.3% .0%above3000

Count 0 1 0 0

ExpectedCount

.1 .3 .6 .1

% of Total .0% 2.6% .0% .0%

Total Count 3 10 21 4


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Chi-Square Tests

Value df

Asymp.Sig. (2-sided)

Pearson Chi-Square

12.808a 15 .617

Likelihood Ratio 13.902 15 .533

Linear-by-LinearAssociation .493 1 .483

N of Valid Cases 38

a. 22 cells (91.7%) have expected count lessthan 5. The minimum expected count is .08.

Null Hypothesis :- there is relation between price range of shoes

available on retail outlets and the age of the customers comes to their

shops

Alternate hypothesis :- there is no relation between the price range of

shoes available and the age of customers comes to their shop

Recommendation & Analysis:-


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As the pearson value is around .617 so therefore the null hypothesis is

rejected and alternate hypothes is accepted.

This tells us that price range availablity of shoes doesnt help us to

take any decision related to the age group of people present at theirretail outlet

Age group of people and average purchase:-


Cases

Valid Missing Total

NPercen

t NPercen

t N Percent

age group ofcustomers makehighest purchase* average

purchase

38 100.0%

0 .0% 38 100.0%


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Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 15.964a 15 .384


Linear-by-LinearAssociation

.580 1 .446

N of Valid Cases 38

a. 23 cells (95.8%) have expected count less than 5. Theminimum expected count is .32.

Null Hypothesis :- there is relation between age group ofcustomer

and average purchase of customer.

Alternate hypothesis :- there is no relation between the age group of

customer and average purchase of customer.


The pearson value is .384 so the null hypothesis is rejected this

represnts that there is no relation between the spending behaviour and

age of customers


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Discount provided to the customer and


Cases

Valid Missing Total

N

Percen

t N

Percen

t N Percenthow much *average purchase

38100.0

%0 .0% 38

100.0%


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Chi-Square Tests

Value df

Asymp.Sig. (2-sided)

Pearson Chi-Square

33.607a 20 .029



1.185 1 .276

N of Valid Cases 38

a. 30 cells (100.0%) have expected countless than 5. The minimum expected count is .11.

Null Hypothesis :- there is relation between the discount given by the

retailers and the average purchase.

Alternate hypothesis :- there is no relation between the discount

given by the retailers and the average purchase.



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The pearson value is .029 so the null hypothesis is accepted this

represnts that there is relation between discount given by the retailers

and the average purchase.

Price range of shoes available and discount given by theretailers:-

Case Processing SummaryCases

Valid Missing Total

NPercen

t NPercen

t N Percent

price range ofshoes available *how much

38100.0

%0 .0% 38

100.0%


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and the Price range of shoes available. From this can be predicted out

that the discount given by the retailers does not depend on the price

range of shoes available at their outlets.

Customers Data Interpretation:-

Brand currently own and brand comes to mind:-


Cases

Valid Missing Total

NPercen

t NPercen

t N Percent

brand you owncurrently * brandcomes to mind

77100.0

%0 .0% 77

100.0%

Apr

To


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while purchasing the shoes. So increase the brand recall company

should go with the advertisements.

Attributes looks in shoes and price for purchasing shoes:-


Cases

Valid Missing Total

NPercen

t NPercen

t N Percent

attributes youlook in shoes *

price for

purchasing shoes

77100.0

%0 .0% 77

100.0%


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Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square

13.765a 9 .131



1.173 1 .279

N of Valid Cases 77

a. 12 cells (75.0%) have expected count less than 5. The minimumexpected count is .23.

Null Hypothesis :- there is relation between theattributes looks inshoes and price for purchasing shoes.

Alternate hypothesis :- there is no relation betweentheattributeslooks in shoes and price for purchasing shoes.


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Recommendation & Analysis :-

The pearson value is .131 so the null hypothesis is rejected thisrepresnts that there is relation between theattributes looks in shoes

and price for purchasing shoes. This shows that the style quality donthave any relation with the spending behavior of the customer.

Which of the following parameters you like the most in your

present shoes?(score out of 10)

Quality of material8.197368421

Style7.815789474

Durability7.855263158

Price6.723684211

Availability7.644736842

The figures are the average of total score given by the respondents.

This represents that the customer prefer shoes which has better qualityother are the secondary things(as the response is all the same)


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CONCLUSION

Woodland is a well-known brand in mens footwear and has got a

great opportunity to extend its business in women footwear, menformal footwear and sports footwear. The dealers are satisfiedwith the performance of the product but the service can beimproved with the given recommendation .

Date post:	30-May-2018
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Wood Land Pro Final

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