Date post: | 29-Nov-2014 |
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Social Media |
Upload: | barry-hammond |
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From Woodstock to Texaco
Can we BRAND Woodstock ?
Music
Peace & Harmony
Free Love
Clothing
AgeOfAquarius
Formula
Brand is HOW a company inspires and engages its employees
By being Inextricably LINKED to its tribe Fatalism is not the fringe of market share It’s the CORE !
B=BRAND
Just Motorcycles?
Value is the business culture:-Attributes-Core Competencies-Knowledge-Differentiation
V = Value
It Takes a Beating and Still Keeps on Ticking
The (+/-) Effect on your brand
It IS the power to sway 92% of consumers see more value on-line
than from business
I = Influence
What is the prevailing style for your brand?
Tendency/movement which sways a customer
away or toward your brand
T = Trends
The breadth and/or depth of your brandSocially ↑ 712% since 2005
66% Adult Internet Users use Social MediaIntensityGeographically Vertical Scope
R = Reach
The driver for an exceptional EMPLOYEE base is that whichProduces EXCEPTIONAL RESULTS
CE = Customer Experience
Highest Customer Satisfaction
When a company has GREAT Culture and Customer Experience then Communication
Will build If NOT…the brand Old fashioned BILLBOARDS we drive by… see through
C = Communication
40 years old Continues to be perceived as cutting edge Always evolving, creating an ongoing stream of new products and innovations
Keep (the) love alive
Those arrays that are random that hit the business and have causal effects upon any brand.
EF = Environmental Factors
Affecting Factors
The client relationship starts with your brand. Before you even meet for the 1st time, you must fully UNDERSTAND your brand.
USP – Unique Selling Proposition
It IS the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of its competition
Every brand has an ideal consumer
TrickIdentification: functional – emotional - social needs
Perfect that match
between those needs and what your brand offers.
Know your Type
Tag line
Create a memorable dramatic phrase that will sum up the tone and premise or to reinforce and strengthen the audience's memory of a product or service.
The first meetings between brand and consumer dictates whether
the relationship has potential or remains in the mere
acquaintance phase.
Essential for established connections-Remain special and memorable Consumer desires a return
Meet Memorably
When we are excited about a brand, we tell the world.
Those consumers’ whose advice is sought out, and encourage them to spread our message to others. (REFERRING ADVISOR)
Make it Mutual
70% buyers find reputation2nd in their buying decision
STRENGTH of the bond with the consumer is so strong that they feel that your brand is the brand made for them.
Brand romancing continues with the emergence of brand community
Deepen the connection
Individual or a BRAND?
FREAK
FACTOR
Splitting Hairs
DON ADAMS TEXACO COMMERCIAL.mp4
www.cirrus-solutinz.com
314 662 7875
Branding
Social Media
We place you head in the clouds!