Your local race guide

Via Malvern, Upton, Pershore, Evesham and Broadway

Stage Four

Worcester to Bristol

WorcestershireWednesday 10th September 2014

www.thetour.co.uk

#TOB2014

@TobWorcs

Worcestershire Local Enterprise Partnership is proud to be bringing this year’s Friends Life Tour of Britain to Worcestershire, with the support of our partners and sponsors.

I do hope you will ‘get behind the Tour’ and join in with the celebrations.

From 8:30am on Wednesday 10th September you can meet the teams and their riders at the Tour start point by The Hive and we have organised an ‘event village’ featuring exhibitors and cycling related activities. The excitement will be carried into the City Centre where Worcestershire County Cricket Club and the Local Sports Partnership are organising a number of activities.

You can also support the many events and celebrations that have been organised by the District Councils in Wychavon and Malvern Hills. Please see the relevant pages within this booklet for further information.

With anticipated international TV coverage in excess of 1 million viewers on ITV4 and 1.5 million on the Eurosport channel, this is our opportunity to show the world what Worcestershire has to offer.

Our over-riding objective in bringing the Tour to Worcestershire is to encourage more tourists to visit the county and more business people to see the advantages of investing here. By doing so, we will be supporting and creating more jobs and bringing more money into the local economy.

Here’s to a great Tour and a special day for Worcestershire!

Peter Pawsey, Executive Chair, Worcestershire LEP

08:30 Event Village opens at the Cattle Market Car Park and around The Hive.

09:00 On the podium - Local presentations - including the winner of the Stage Start flag competition (sponsored by Sanctuary Group and Worcester News).

09:30 Entertainment from Heart of Worcestershire College.

09:45 Friends Life Tour of Britain - Team Presentations

10:30 Lead cars leave The Hive.

10:45 And they’re off! Riders leave start point to start City Centre circuit.

Introduction Stage Start: Worcester What’s happening?

Team Parking

Hospitality

Podium

Start Villiage(stalls etc)

Start Villiage

(stalls etc)

START RACE ROUTE

RACE ROUTE

Key points along the route

Start Neutralised

The Hive, Worcester 10:30 10:45

0 Start proper Bransford Bridge 10:45 11:00

3.4 Leigh Sinton 10:49 11:04

7.2 Malvern Link (A449) 10:55 11:10

11.1 Malvern (Church Street) 11:00 11:15

13.8SKODA King of the Mountains

The Wyche (category 2) 11:04 11:19

17.4 British Camp (A449) 11:09 11:24

20.8 Welland 11:14 11:29

26.1 Upton-upon-Severn 11:21 11:36

35.4 Defford 11:35 11:50

39.2 Pershore 11:40 11:55

47.8 Fladbury (A44) 11:52 12:07

54.9YodelDirect Sprint

Evesham (High Street) 12:02 12:17

60.1 Wickhamford (A44) 12:10 12:25

65.7YodelDirect Sprint

Leamington Rd, Broadway

12:18 12:33

66.2 Broadway (High Street) 12:19 12:34

70.3SKODA King of the Mountains

Snowshill (category 3) 12:25 12:40

184.6StageFinish

Bristol (Circular Road) 15:07 15:22

9am & 11.30am Church Street Hill Climb - Uphill cycling time trial

9am - 2pm Vintage Cycle Display, Abbey Road (cyclemuseum.org.uk)

10am - 12noon Chase Brass Band at Belle Vue Island

9am - 2pmBritish Cycling/Malvern Cycle Sport - Watt Bikes at Abbey Road (wattbike.com/uk/wattbike)

9am - 2pm Cycle stalls at Abbey Road

10am - 2pmMr Doo Street Entertainment - Cycle extravaganza at Great Malvern - solocircus.co.uk/eccentric-cycles

10am -12noonUpton Tour Welcome with Upton Youth Band, Balloon Race, Competition, street dressing and more!

12:30pmWomen’s Institute Anniversary Event Handover of WI Centenary Baton at British Camp

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What’s happening in Malvern & Upton

Wednesday 10th September – Tour of Britain Day!

Thursday 11th September

Saturday 13th September

Sunday 14th September

Malvern Cycle Sport – Birchwood Bash MTB Coaching Session, Storridge, Malvern - www.britishcycling.org.uk/events/details/117405/Birchwood-Bash-2014---Youth-&-Junior-MTB-Coaching-Day

Malvern Cycle Sport – Birchwood Bash MTB Race Event, Storridge, Malvern - britishcycling.org.uk/events/details/117410/Birchwood-Bash-2014---Race-Day#summary

Elgar Vintage Ride – Start Belle Vue Island, Malvern Town Centre Midday - elgarvintageride.co.uk

Bransford Bridge - The neutralised zone will end and the race proper will start near to Bransford Bridge on the A4103 at 0km.

The first SKODA King of the Mountains climb is the testing Category 2 climb of the Wyche cutting. This climb starts at Barnards Green after 10km and lasts for 3.8km and reaches 11% at its steepest point on Church Street.

‘Come and try it’ 5.5 mile club Time Trial 6.45 pm at Hanley Swan (www.sevale.co.uk)

New British documentary film ‘Bicycle’ 8.15 pm at Malvern Theatres (bicyclethefilm.com)

CLIMB!!!

RACE START!!!

The Teams...

BMC Racing

Plus... Local Rider...

Come on Sam!!!

Bardiani CSFIAM CyclingMTN QhubekaTeam NetApp Endura

Team Novo NordiskAN Post Chain Reacton Madison GenesisGiordana Racing Team

Rapha Condor JLTTeam Raleigh

NFTO rider Sam Williams is from Stockton-on-Teme

Belkin Pro Cycling

Team Movistar

Garmin Sharp

Omega Pharma Quick Step

Team Giant Shimano

Team Sky

NFTO (based in Hereford)

Tinkoff Saxo

Team GB

®

®

®

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Sportful Copyright 2009 il presente è tutelato dalla legge n.633 del 24/04/1942 sui diritti d’autore e dalla speciale legge n. 1945 del 14/12/1942 è pertanto proibita l’arbitraria riproduzione, anche parziale, dei disegni, dei concettisopraespressi, dei colori e dei sostegni riportati nel bozzetto stesso.Sportful Copyright 2009 This document is watched over copyright law n.633 of 24/04/1942 sand over special law n. 1945 of 14/12/1942. It is forbidden the reproduction, also partial,of drawing, concepts, colors on the sketch.

CLIENT: SAXO BANK

Jersey

What’s happening in Pershore & Evesham

Pershore

Wood Norton

BroadwayEveshamThe quintessential Georgian town of Pershore is no stranger to large scale events. Over the August Bank Holiday the town welcomed thousands of visitors to its streets for its annual and incredibly popular Plum Festival.

Today Pershore is dressing the streets with bunting and in Chapman Court you will find a bike made entirely from willow. Health trainers are on hand to help inspire visitors to get more active and to eat well. There will also be street entertainment.

Local schools are also expected to line the route and Pershore High School is running a yellow jersey day and a number of other activities to raise money for charity.

The first feed zone of the day for riders and only one within Worcestershire will be after 50km near to Wood Norton on the A44.

The beautiful chocolate box village of Broadway will be anything but peaceful today. Prior to the race local businesses and groups will compete against each other in creating and racing their own box carts as well as luge racing.

Two hilarious stilted entertainers on over sized bikes will be keeping the crowd entertained and health trainers will be available to carry out health checks.

Hoopla, hook a duck and other activities will take place in the large marquee area and a cycling procession from local school children is planned.

Presiding over the village, Broadway Tower will be decorated in a yellow jersey and traders will be getting into the spirit of the event by decorating their shop windows and offering live music.

For more info visit : rileyandthomas.co.uk/tour-britain-bike-race

Evesham is home to the cycling group the Evesham Wheelers who meet weekly in the town to start their rides for all abilities.

Last weekend saw the start of the first Cyclefest, a festival to truly celebrate pedal power and raise money for Evesham’s Bell Tower. The event runs over the course of three weekends and more is available here www.eveshambelltower.org.uk

Today Honeybourne Bicycle Users Group (H-BUG) will be at the event running a pre-school slalom in Market Square as well as a tandem event for the visually impaired.

There is also a short ride for school children on the High Street which will see them pass under the YodelDirect Sprint finish arch. Other activities in the town are street entertainers, health trainers and a smoothie bike – keeping the crowds entertained until the pro cyclists arrive.

What’s happening in Broadway

Route overviewDistance of stage: 184.6kms / 114.8 miles

The second YodelDirect Sprint of Stage 4 will take place on Leamington Road, Broadway. This sprint will take place in the picturesque Cotswold village 10km after the Evesham sprint and only 2.5km before the start of the SKODA King of the Mountains category 3 climb of Snowshill.

The first YodelDirect Sprint of the day will take place in the heart of Evesham on the High Street after 55 kilometres.

SPRINT!!! SPRINT!!! CLIMB!!!

Evesham

Broadway

Rangeworthy

WORCESTER

Malvern

Cheltenham

Stroud

Cirencester

Chepstow

BRISTOL

Circular Road, Bristol

Wyche Cutting

Snowshill

Upton-upon Severn

Pershore

Worcester

Bridge Valley Road

www.worcester.ac.uk www.blueearthfoods.co.uk

Stage Partners

Worcestershire County Council www.business-central.co.uk

‘Open for Business’ is the County Council’s top strategic priority and commits the Authority to playing a greater role in shaping the Worcestershire economy. It aims to ensure that:

• Businessiswelcomed;

• Barrierstogrowthareremoved;

• Skillsareimproved;

• TheCouncilworkswithbusinesstoincreaseeconomicprosperity;

• Businessesareinanenvironmentwhere they can thrive.

www.visitworcestershire.org

Destination Worcestershire is the official Destination Management Organisation working directly with VisitEngland and in partnership with Herefordshire and Worcestershire Chamber of Commerce, the Worcestershire Local Enterprise Partnership, Worcestershire County Council, the six District Councils, as well as the private sector. The official tourism website for Worcestershire is just one of the Partnership’s marketing activities, and a great source of information on attractions, festivals and events, accommodation providers and places to eat and drink.

www.sanctuary-group.co.uk

A major local employer, Sanctuary Group is proud to be sponsoring the Worcester stage of this year’s Tour of Britain. The UK’s leading provider of housing, care and community services, Sanctuary is committed to investing in the neighbourhoods where it operates by funding community projects for the benefit of local residents.

www.howcollege.ac.uk

Heart of Worcestershire College is a Further and Higher Education College that offers a wide range of full time and part time courses in a diverse range of specialist subject areas. From courses for school leavers to affordable Higher Education and Professional qualifications, we ensure our training is relevant to significantly improve employability prospects.

www.worcester.gov.uk

Worcester City Council provides essential services for over 95,000 residents. Working with the local community we aim to create a prosperous city and to improve the quality of life for everyone. Providing accessible, efficient and best value services is at the heart of everything we do. We are constantly striving to meet the demands and expectations of our citizens and customers.

www.visitthemalverns.org

The Malverns are a popular area for all forms of cycling and the District Council is working with local partners to support the Tour as it passes through Great Malvern and Upton-upon-Severn with a series of fun complimentary events and activities for the family, serious cyclists and interested spectators both on the day of the Tour and throughout the week.

www.wychavon.gov.uk

Wychavon is an entrepreneurial council that has gained recognition for projects like ‘Grow in Wychavon’ – a book profiling 52 successful businesses, building Pershore hospital, a Waitrose store and reopening the Droitwich Canals. It supports quirky events like the British Asparagus Festival, Pershore Plum Festival and Droitwich Salt Fest.

Championing...

Open for Business

Stage Sponsors

Thanks to...

Several local Cycle Shops also have cycling groups associated with them.

Sports Partnership Herefordshire and Worcestershire As a follow up to the Friends Life Tour of Britain and to encourage more to cycle regularly, the local Sport Partnership has kindly agreed to offer subsidised WCC Bikeability (to be confirmed) training and will be working with some of the local cycling clubs to offer a series of rides more suited to the novice rider. When available, further details will be posted on the Push Bike! blog.

Push Bike! is the new cycle campaign group representing cycling interests in Worcester, Wychavon, Malvern Hills and Bromsgrove areas. It works with local cycling clubs, Councils and other organisations to improve local cycling facilities and encourage more people to enjoy the many benefits of riding a bike. www.pushbikecampaign.org

Guide to Cycle Clubs in Worcestershire

Beacon Roads Cycle Club beaconrcc.org.uk

H-Bug (Honeybourne Bicycle Users Group) sporthoneybourne.org.uk

Malvern Cycle Sport bc-clubs.co.uk/malverncyclesport

Redditch & Bromsgrove Cyclists’ Touring Club randbctc.blogspot.co.uk

University of the Third Age Malvern, Worcester & Evesham u3a.org.uk

Women On Wheels (Worcester) www.women-on-wheels.co.uk

Worcester Vintage Cycle Club facebook.com/worcvintagecyclingclub

Bromsgrove Olympique Cycling Club bromsgrovecycling.cc

Hopwood Ladies Cycling Club hopwoodladiescyclingclub.co.uk

Midlands Mountain Bike Orienteering midlandsmbo.co.uk

Severn Valley Velo severnvalleyvelo.co.uk

Sustrans Redditch redditchcyclerides. wordpress.com

University of Worcester Cycling Club facebook.com/University-of-Worcester-Cycling-Club/216667418358892

Worcester & Malvern Cyclists’ Touring Club worcesterctc.co.uk

Wyre Forest Cycle Racing Club wfcrc.org.uk

Evesham & District Wheelers eveshamwheelers.org.uk

Kidderminster Cyclists’ Touring Club kidderminsterctc.org.uk

Redditch Road & Path Cycling Club rrpcc.co.uk

Stourbug (Stourbridge Bicycle Users Group) stourbug.org.uk

Transition Worcester (Cycle Group) facebook.com/transitionworcester

V C Sevale (Malvern) sevale.co.uk

Worcester St Johns Cycling Club wsjcc.co.uk

Joining a cycle club is a great way to improve your cycling. Some clubs focus on cycling as a sport, others on mountain biking or leisure cycling. To help you find a club to meet your needs, Push Bike! has pulled together this handy directory: