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Word-of-Mouth Marketing Congres :: november 2007
Online buzz
Last year...
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“Aandacht staat aan of uit. In die context is aansprekend creatief werk de sleutel tot succes. Commerciële content moet niet alleen kunnen concurreren met andere merken, maar ook met videogames, tv-
programma’s en websites.”
Andrew Robertson - CEO BBDO Worldwide
Source:Adformatie
It takes a big idea to attract the attention of consumers and get them to buy your
product. Unless your advertising contains a big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
Source: New York Times & Youtube :: iPod Touch by Nick Haley
Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA
Worldwide,
“It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said.
“People’s relationship with a brand is becoming a dialog, not a monolog.”
Source: bomega.com
Source: Youtube :: Will it Blend?
AppleSoft
Sources: Ads of the World & Tom Himpe
Old skool ‘rules’...> It starts with a story...
> Think three dimensional and big!
> Non spot is king
> Choose or create a momentum
> Empower the consumer
> And...
Be all over the f cking
place...*
In retail
At home & out-of-home
With media
Social media
Source: TBWA\ & Playsyation :: Shadow of the Colossus
Interesting...> Adverblog
> GoViral.com
> Contagious Magazine
> Adrants
> Bright
Word-of-Mouth Marketing Congres :: november 2007
Online buzz
presentation at jeroendebakker.nl and slideshare.net/jeroendeb