COTTON ON GROUP

Word on the StreetUsa Edition. Vol 1

Word on the Street

What’s in this edition:

Page 1

Meet our team Page 4

Tbar x Cotton On Page 6

Expect the unexpected with Typo Page 8

Kids get activePage 12

Meet Tim

2

our people are at the heart of

everything we do.

3

Introducing our U.S. PR and Marketing team

Andie Riedel, US PR Manager

The token Canadian on the team, Andie is the US PR Manager – working across all of Cotton On Group’s brands – and all the time zones. Andie’s passion for PR and love of palm trees led her to Los Angeles, where over the years she made California her home.

She spends her weekends road tripping to the desert, zenning out at yoga and is never one to shy away from a green juice.

She loves a good phone call so feel free to drop her a line regarding PR requests, or just to chat! She’s really keen on absorbing all Aussie terms and reckons she’s close to finding the best flat white in Los Angeles.

Contact Andie: andie.riedel@cottonon.com

Bonnie Cook, US Social Media Manager

An aficionado of all things pop culture/current events, reach out to Bonnie, our Social Media Manager, if you’re looking to have a conversation about anything from the cultural significance of every Beyoncé album, to current political affairs (if it trended on Twitter, she knows about it).  When not in the office, you can find her taking pictures of her brunch, the beach, and palm trees, like everyone else in Los Angeles. Don’t hesitate to ask her for tips and tricks on using FaceTune or choosing the right filter.    

Contact Bonnie: bonnie.cook@cottonon.com

Anthony Gardner, US Marketing Manager

Anthony leads the team as our Head of Marketing and ECommerce. A native west coaster, he recently joined Cotton On Group, and is soon coming over from the east coast to head up PR, Social Media and so much more in the US. 

Anthony makes a point to attend as many concerts as possible, and always has a playlist of today’s hits and yesterday’s classics on hand. A kid at heart, he loves his pop singers and movie stars. He’s a huge sports fan -  his teams are the Giants, Warriors and 49ers. #Hemlines2half times is his motto!

When at home he stays busy with Dallas and Francie, his beautiful feline family, and is excited to move home to LA.

Contact Anthony: anthony.gardner@cottonon.com

Contact us:

For all Cotton On, Cotton On KIDS, Typo, Cotton On BODY and Cotton On Foundation

image requests, samples or interviews, please contact the Cotton On Wetherly team:

cottonon@wetherlygroup.com

For any Corporate Affairs enquiries, please contact Andie Riedel:

andie.riedel@cottonon.com

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Celebrating 25 Years of Cotton On

Three years earlier at the age of just 18, he decided to embark on a new adventure and armed with a pile of acid wash denim jackets, headed to a local market in Geelong, Australia to set up shop.

Although customers seemed to love the jackets, they weren’t selling and he left that

day without making a single sale. Undeterred, he went back to the drawing board -

returning the next week with a new direction, a reduced price and suddenly, a sold out

product on his hands.

From these humble beginnings Cotton On was born and in 1991, the first store

opened its doors in the town where it all started, Geelong.

Fast forward 25 years and Cotton On is now a truly global fashion and lifestyle brand,

with stores across 17 different locations all over the world.

We carry the passion, optimism and entrepreneurial spirit from our early beginnings

with us in everything we do, inspiring and empowering people to make a positive

impact on the world and those around them every day.

1991 was a big year for Nigel Austin .

TBar x Cotton On is the only graphic T-shirt destination you need. With options including vintage designs and original prints dropping in-store monthly.

Alongside our everyday graphic T-shirt sits the TBar x Cotton On Artist Series – a unique platform showcasing the work of both established and emerging artists, allowing them to share their creative talent with our global community.

The Artist Series offers our community limited edition graphic tees, created by artists from all over the world, exclusively for us.

Watch this space come September for updates to the TBar x Cotton On range including changes to fabrication, washes, textures and print techniques.

What has been your favourite TBar x Cotton On design to date?

“That’s like picking your favourite child, which is ok as long as you don’t tell the other ones right!? I have really loved so many of the TBar x Cotton On Artist Series tees to date but if I had to pick I’d say the upcoming designs from New York native Boy Kong”.

— Guy Cortis, Cotton On Global Buyer Menswear Graphic Tees

At Cotton On we believe that the simple t-shirt is the ultimate canvas for self expression.

TBar x Cotton On Artist Series. Graphics designed by Boy Kong

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Celebrating 25 Years of Cotton OnThe skinny straight – skinny fit with a low rise and straight leg

Why selvedge? “ To do Selvedge denim at Cotton On is like the icing on the cake for me. I’ve loved working across the recent relaunch of the Cotton On ’91 denim range and with the resurgence of authentic rigid denim in menswear fashion; it was the perfect time to offer Selvedge denim to our customer”.

- Michael Zerger-Daddow, Cotton On Menswear Denim Buyer

In three words, how would you describe Cotton On’s ’91 denim range?“ Effortless, affordable, trending”.

How would you style the new Deluxe 7/8 Jean?“ With a vintage style graphic tee, leather jacket and chunky necklace, finished off with a heeled boot – perfect for dancing the night away”.

- Leah Summers, Cotton On Womenswear Denim Buyer

The Deluxe 7/8 – skinny fit with a flattering mid rise

Following on from our 90s grunge trend in February, we are updating our favourite Insta girl jeans with high end detailing this Fall. In an ode to the Tough Luxe movement, our signature 7/8 fit has been refreshed in an array of washes and colours, with party girl finishes including rips, studs, eyelets and lacing.

Cotton On festival dressing

Cotton On’s festival story is all about feminine and

effortless dressing for that always on holiday feeling.

— spotted at Coachella —

@stilettobeatss@racquelnatasha @thoughtfulmisfit @thriftsandthreads

One of our best selling styles across the world, our Skinny Straight will be updated in a brand new fabrication for July 2016. The refreshed version of this cult favourite will be available in a rigid denim material that pays homage to the iconic skate and grunge culture of the early 90s. Available in eight vintage inspired washes, including for the first time three Selvedge denim options, the new 91 Rigid Skinny Straight Leg is your ultimate go-to jean.

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Typo has team of 27 in their creative and design team, six of whom are also talented

illustrators. The majority of graphics you see on Typo products, including packaging have been designed and developed at the

support centre in Geelong, Australia.

The Typo team also has a trend forecaster, a team of buyers, digital designers, a brand

design specialist plus many more who all work in collaboration to deliver on-trend

and affordable products.

Typo is so much more Than sTaTionery!

From gifts and travel accessories to art and crafts and homewares, Typo has everything you could possibly want and things you never knew you had to have! Typo is quirky, vintage, irreverent and a little left of centre – adding a unique twist

to every product so you can always expect the unexpected.

Typo is tradition with a twist. @typoshop

Mini MeIn August, Typo puts a twist on the much

loved Marquee Letter Lights, with the release of the miniature version!

Priced at only $9.99 these pint sized lights are the perfect way to add a little sparkle and

personality to your home or office. Plus, things are just better in mini.

An exciting and very unique trend has been bubbling away and Typo is very excited to be celebrating the ‘mystical’ trend this October.

The range features mythical characters like, unicorns, mermaids and zombies, as well as captivating textures and embellishments in the form

of sequins, holographic and water prints.

Set to drop just in time for Halloween, this range is out of this world!

Typo gets

unreali n O c t o b e r

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Here are the top ten desk tips for getting creative juices flowing, brought to you by those super creative folk in the Typo Head Office.

1. Bring the outdoors in. Having something alive, green or reminiscent of the outside world increases focus and encourages you to get on with the job at hand, so add a touch of greenery to your workspace. If you are like us and have a lacklustre green thumb, grab yourself some faux planters.

2. Include a view. Staring off wistfully into the distance every now and then is a great break for your eyes but if you’re not residing in the most picturesque of locations, adding wall art with images or words of inspiration is sure to do the trick!

3. Pick your paradise. Get ready to be whisked off to a tropical oasis by adding a calming scent to the air with candles. A sure fire way to rid your workspace of any musty or brain clogging air.

4. Get in the zone. Don’t forget to have a pair of headphones handy, the right sounds can block out distractions, relax your mind and get you pumped to fly through your ‘get shit done’ list.

5. Avoid the dried prune. Make sure you stay hydrated by having your drink bottle handy throughout the day and for an extra twist try adding some lime and mint.

6. Put it on paper. Sometimes the best ideas come tumbling out at the most random of times; capture these ideas by having a notebook handy to jot them down.

7. Get sh*t done. Starting each day with a Get Sh*t Done list not only keeps you on track and organised but it feels so good to cross tasks off.

8. Set the mood. Nothing beats natural light but for those of us who don’t always have this luxury, make sure your creation station is well lit. It is not only key for brightening up a dull space, but good for your eyes too.

9. Use your hands. Have something tactile lying around for a bit of digital detox. Whether it’s a colouring book or a lightbox to spell out your favourite message, it gets your brain thinking in a different direction and gives you a break from your screen.

10. Climate control. Maintain the ultimate temperature by keeping a throw or blanket close by so you can stay cosy and warm as the days get cooler.

Glass Bottle $16.99

A4 Display folder $9.99

Jar Candle $24.99

Metallic Candle Set $24.99

YOUR DESK CALLED, IT WANT S IT S PERSONALIT Y BACK

What the sticker and fluff

super sassy sequin stuff

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Meet Meaghan TREND DIRECTOR, COTTON ON KIDS

Meaghan Kendall is the Cotton On KIDS Trend Director. The talented KIDS team member and mother of three knows it all about the needs of kids (and of course moms and dads!) when it comes to kids fashion. Meaghan admits her two daughters love the pops of

color and sparkle in their Cotton On KIDS wardrobe, with her youngest, Arabella (4 years) having a big collection of the KIDS dress-up tutus and sparkly Queenie Crowns. Jack, her eldest, is happy and feels himself in comfortable, cool clothes – be that the

active range or casual apparel KIDS offer. Kendall is passionate about ensuring KIDS apparel can withstand a day in the life of a kid, but also knows the importance of stylish yet age-appropriate clothing, that kids love to wear.

Cotton On KIDS was established in 2005 following a strong customer demand for fashionable, fun and

age-appropriate childrenswear.KIDS categories include girls and boys apparel (3 – 9years), baby apparel (0 – 3 years), activewear, dress ups, accessories, sleep, swim,

gifting and bedroom - linen and accessories – all featuring the KIDS ‘twist’ of fun, sparkle and personality.

Identified in 2015 as WGSN’s brand to watch. KIDS active is perfect for any active indoor or outdoor adventure – whether it be team

sports, dancing or a weekend out and about with mom and dad. – The KIDS Active collection has been designed to withstand the rough

and tumble day in the life of a kid.

In July we are getting

active! Active Batwing Jacket

$32.95Sleeveless Hoodie

$14.95

Active Leggings $18.95

Active Zip Thru Hoodie $26.95

Active Play Short $22.95

Active Packaway Backpack $19.95

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Snuggle up and add a pop of colour to your kid’s bedroom with Cotton On KIDS’ latest bed linen and accessories collection, which will be available from early-

July. The collection features fresh new accessories and designs.

Whether you’re a new parent, expectant parent or after the perfect gift for a new baby, Cotton On KIDS has you covered.

Here are some of our must haves…

KIDS ON TOUR I N A U g U S T !

MADE WITh l vESnuggle up and add a pop of color

In August we’re bringing back the best of 80s Rock in our Kids licensed tees range. We’ve got the Rolling Stones, Bowie, Nirvana and the Ramones, all in authentic, vintage

rock styles – a must have for little rockers and match perfectly with our denim!

Pillowcase $12.95

Monster Critter Cushion $19.95

Pillowcase $12.95

Monster Critter Cushion $19.95

Jill + Jack Babies Bib $12.95

Baby Milo Pant $19.95

Cotton Knit Blanket $34.95

Mini Zip Through Romper $18.95

Mini Zip Through Romper $18.95

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“Lace braLettes master the fine

Line between sexy, fLirty and effortLess,” s ay s c o t t o n o n b o dy g Lo b a L t r e n d d i r e c t o r s t e p h a n i e k e e n .

B e s t m at c h e d w i t h :

Lace BrasiLiano, Lace G strinG

or the Party Pants BrasiLiano.

Lace Brasiliano $7.95

Glam Lace Trim Bralette $16.95

Party Pants Brasiliano $8.95

Lace G-String $7.95

Bridie Triangle $19.95

Stitched Up Triangle $24.95

California Crop $24.95

Trend Alert: t h e L a c e b r a L e t t e

Introducing the Lace Bralette, a key trend this season with serious staying power.

cotton on Body touches doWn

in the usaCot ton on Body i s the Cot ton on

Grou p ’ s most reCent Br and to arr ive in the u.s . GloBal Br and m anaGer

sally phel an desCr iBes Body as an enerGet iC and fresh l i fest y le Br and that

has Been del i ver inG on-trend fash ion aCross int im ates , s leep, aCt i ve and sw im

for the past deCade.

“ we’re exCi ted to Br inG ou r Br and to the u.s and we Can ’ t wa i t to hear

what you th ink .”

Cot ton on Body Can Be found in seleCt Cot ton on stores as well as onl ine at

w w w . c o t t o n o n b o d y . c o m

what can we expect to see in swimwear th i s summer?

modern Bohem ia i s trend inG, w i th r iCh pr ints and str app inG deta i ls ru l inG the look.

insp i red By the rom ant iC er a of the 70s, i t ’ s a ll aBout m ix inG and m atCh inG eCleCt iC

pat terns from flor al and t i e dye to patChwork pa i s ley to reCreate that sense

of freedom from deCades Gone By.

g Lo b a L t r e n d d i r e c t o r s t e p h a n i e k e e n

We deliver the everyday girl, everything she

needs at an attainable, attractive price point

and that she can afford to update regularly.

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Styled by Rocky@ r o c k y _ b a r n e s

look 1

strappy Bandeau, core Bikini, cotton on Giselle cotton shirt

look 2

Bridie trianGle, douBle strap cheeky Bikini, cotton on Giselle cotton shirt

look 3

Gym short, yoGa crop

look 4

sWim crop, textured hiGh Waisted Bikini

“ I loved the neon pop of this workout attire! There is nothing like cute fitness clothes to make you wanna workout! I also liked the higher rise of the shorts. It gave me flexibility to move and twist with total freedom!”

“ I love that this was the beach version of my workout outfit! The colors look amazing on tanned beach skin, and the clean sporty silhouette balanced out the color block madness!”

“ This suit was a classic! Nautical navy stripes always make me want to spend a day on a boat. Another great thing about this suit is it’s perfect to have peeking out under a tank or dress! I always love to pair classic pieces like this with fun bright accessories!”

“ You can never go wrong with the classic black bikini! It works in every situation. And with an easy button down shirt, you are ready to go beach to street anywhere in the world. Chic and classic!”

To celebrate the launch of Cotton On Body in the United States, we invited Cali fashion and lifestyle blogger Rocky Barnes to style a series of looks with distinct LA flavor and show us her active lifestyle.

Whether it’s running, yoga or boxing – BODY’s workout bras have you sorted (and supported!) Featuring adjustable straps, breathable mesh lining and racer backs – there are three key styles to suit any workout.

Workout Booster Bra $24.95

Workout Contour Bra $24.95

Workout K.I.R Bra $24.95

b r a b a r

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TIM IS ThE gENERAl MANAgER OF ThE COTTON ON FOUNDATION AND WAS ENgAgED BY ThE glOBAl RETAIlER, COTTON ON gROUP IN 2006 TO COMMENCE WORK ON ThE PhIlANThROPIC ARM OF ThE BUSINESS.

In November 2007, Tim formed a partnership with Mannya Village, Uganda which lead to the official registration of the Cotton On Foundation as a charity organization.

The Cotton On Foundation’s aim is to ‘empower youth’ and to deliver projects based on the UN’s Millennium Development Goals, to date they have almost 4,000 children in school across Southern Uganda, focusing on their 4-pillar approach of Education, Healthcare, Infrastructure and Sustainability.

Over the past seven years the philanthropic organization has grown from generating US$150,000 p.a. to now an International NGO generating over US$10 million in funds per year.

In February 2013, Tim personally met with Ugandan President Museveni, and his cabinet in Mannya Village, Uganda. There, the President agreed to support ongoing efforts of the Ugandan Cotton On Foundation NGO. This was a major boost for the long-term sustainability of Cotton On Foundation projects in remote areas of Uganda.

The Cotton On Foundation mission came to a peak in September 2013, where Tim addressed on stage, in front of 60,000 attendees and 22 million viewers at the Global Citizen Festival in New York City their aim of ‘establishing 20,000 educational places in Southern Uganda by 2020.’

Cotton On Foundation is the charity arm of the Cotton On Group, selling everyday products in all stores globally, across eight brands. 100% of proceeds from the sale of Foundation products support Cotton On Foundation’s projects.

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we will establish 20,000 educational places in southern

uganda by 2020.

ALWAYS ON

COT TONON.COM