Date post: | 21-Apr-2017 |
Category: |
Business |
Upload: | barry-feldman |
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Word Power 11 Techniques for Writing More Persuasive Copy
11 Word Power Words
1 Relate 2 Qualify 3 Amplify 4 Specify 5 Simplify 6 Entertain
7 Engage 8 Activate 9 Prove 10 Pacify 11 Direct
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Relate
@feldmancreative
Relate
Who cares? Where’s it hurt? What’s the dream? When will this matter most? Where does this buyer seek answers? Whom does she trust? What are their questions? What are people saying? Why wouldn’t they buy? How does he do things now?
“Develop pathological empathy for your customer.
~_- Ann Handley
@feldmancreative
Pain?
Relate @feldmancreative
Reality.
Relate @feldmancreative
Qualify
@feldmancreative
When you turn some people off, you turn some people on.
@feldmancreative
Qualify
This ain’t for you. “It’s too spicy.”
@feldmancreative
Qualify
Exclusivity. Only open this if you want to be a
great writer.
@feldmancreative
Qualify
Got this problem? Still using
spreadsheets?
@feldmancreative
Amplify
Amplify
@feldmancreative
Amplify
Feeling you.
@feldmancreative
Troubles?
Amplify @feldmancreative
Specify
@feldmancreative
Specify
Credentials.
@feldmancreative
Facts. Stats. Research.
Specify @feldmancreative
Get this, not that.
Specify @feldmancreative
Simplify
Simplify
@feldmancreative
Simplify
Speed.
@feldmancreative
Simplify
Ease.
@feldmancreative
Entertain
@feldmancreative
You can’t bore people into buying.
~_
@feldmancreative
Entertain
Humor.
@feldmancreative
Entertain
People. Stories.
@feldmancreative
Entertain
Analogies. Metaphors.
@feldmancreative
Engage
Engage
@feldmancreative
Engage
Question. Connect.
@feldmancreative
Engage
Curiosity gap.
@feldmancreative
Engage
Focus on you.
@feldmancreative
Engage
Fight for a cause.
@feldmancreative
Ac0vate
Activate
@feldmancreative
Actions speak louder than words, but words inspire action.
~_
@feldmancreative
Activate
Verbs rule.
@feldmancreative
Activate
Guide.
@feldmancreative
Prove
@feldmancreative
Prove
Numbers.
@feldmancreative
Prove
(Believable) testimonials.
@feldmancreative
Pacify
Pacify
@feldmancreative
Pacify
Overcome objections.
@feldmancreative
Pacify
You don’t need...
@feldmancreative
Direct
Direct
@feldmancreative
Here, now.
Direct #ConvCon
@feldmancreative
Word Power
1 Relate 2 Qualify 3 Amplify 4 Specify 5 Simplify 6 Entertain
7 Engage 8 Activate 9 Prove 10 Pacify 11 Direct
@feldmancreative
Ask yourself…
• Are you feeling your reader? • Did I qualify her? • Is the problem clear? • Was I specific enough to be believable? • Could I make it easier to understand? • Will this keep him interested? • Did I touch her? • Is there action here? • Have I won his trust? • Did I overcome her fears? • Did I tell my prospect what to do?
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Wo
rd P
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er