+ All Categories
Home > Self Improvement > WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

WordCamp Philly 2011 - How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs

Date post: 17-Sep-2014
Category:
View: 8 times
Download: 0 times
Share this document with a friend
Description:
My WordCamp Philly 2011 presentation where I discussed the best practices in monetizing blogs and went over a case study of how I make money with my blog.
Popular Tags:
26
Presented By: Yasmine Mustafa (@myasmine) How I Made $15,000+ From One Blog Post or Best Practices in Monetizing Blogs
Transcript
Page 1: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Presented By: Yasmine Mustafa (@myasmine)

How I Made $15,000+ From One Blog Postor Best Practices in Monetizing Blogs

Page 2: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

About Me Why you’re never going to make $ Ways to Monetize a Blog FTC Disclosures Personal Case Study Main Factors of Success Types of Posts that Perform Well How to Write your Posts How to Promote your Posts Tricks of the Trade Q/A

Agenda

2

Page 3: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

About Me

3

Page 4: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Written on 2007, took 2+ hours It is about alternatives to email campaign software List-format Optimized for “[email campaign software] alternatives” 5 Advertisers 9 link-backs using specific anchor text 41 comments

Averages $500 to $1600 per month

The $15,000+ Post

4

Page 5: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Blog #1 - Personal Case Study for First Blog

$- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000

2008

2009

2010

2011

Affiliate Revenue GrowthUp to Oct

2011

Page 6: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

6

Why You’re Never Going to Make $$

Page 7: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

7

Bad designToo many ads

Page 8: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

8

Little to no traffic

Page 9: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

9

Little to no engagement

Page 10: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Your content isn’t suitable You blog looks inactive Not committed

Other reasons:

10

Page 11: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

11

4 key factors of success

Page 12: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

12

#1. It’s not your main priority

Page 13: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

13

#2. Relevant, unique & valuable content

Page 14: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

14

#3. You have an active, engaged community

Page 15: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

15

#4. Traffic!

Page 16: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Ways to Monetize a Blog

16

Page 17: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Direct Advertising – fixed revenue

17

Advertiser contacts blogger

directly

Page 18: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Cost Per Click (CPC) vs. Cost Per Thousand (CPM) Networks

18

CPC - paid per click

CPM - paid per 1000 impressions

Page 19: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Affiliate Networks – paid per sale/lead

19

Page 20: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

A disclaimer within the post if services/products were exchanged free of charge or for a reduced fee.

Example disclaimer: Intuit provided me with a free copy of Quickbooks 2011 in return for an honest review.

A disclosure statement (or page) which outlines how you make money from your blog.

Example disclosure: The FTC requires bloggers to disclose any type of advertising revenue received from our blog. As such, please note we make money from in-text affiliate links powered by 123LinkIt’s WordPress Affiliate Plugin as well as the banner ads on our Resources section. We do not review free products or provide paid reviews. The main goal of our blog is to educate you on our Plugin and provide you with resources to help you increase your blog revenue. Thank you!

FTC Disclosures

20

Page 21: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Posts that perform well

1. Comparisons between products/services (or Alternatives)

2. Product/service reviews

3. Gift ideas

4. Informational

5. Hot Topics

6. How-to Guides/tutorials

Page 22: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Examples

Page 23: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Be objective Write for search engines (focus on one keyword) Make lists! Include visuals Add incentives if there are any (limited time sale, satisfaction

guaranteed, etc) Capitalize on the latest trends

How to Write your Posts

23

Page 24: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Linkbacks using specific anchor text is key! Maintain a community on your blog Set up Google Alerts for your “Keyword”

Leave comments on other posts/blogs with the blog URL Stumbleupon Guest blogging

Use trackbacks Q&A sites (Yahoo Answers, Quora, etc)

Keep stats!

How to Promote your Blog Posts

24

Page 25: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Tricks of the Trade

Being objective Consider it a PT job Keeping the audience in mind first On-page SEO and blog post titles Listing alternatives to a service/product Don’t forget to promote your post! A/B testing (e.g. lists) Monthly stats

Page 26: WordCamp Philly 2011 - How I Made $15,000+ From  One Blog Post or Best Practices in Monetizing Blogs

Questions?

Keep in touch!@myasmine

Blog: http://myasmine.com


Recommended