Wordedge fueling brands-2017

This presentation uses resources such as, images, logos, brand names and data. It is acknowledged that these are copyright assets of the respective brand owners.

DISCLAIMER

A brand is what people say about you when you are not there.

Jeff BezosFounder, Amazon

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27-Feb-17 All rights reserved - Wordedge - 2017 3

Difficult things take a long time; impossible things, a little longer.

Dr. André A. Jackson


Passion and innovation to…

CHALLENGE | CREATE | PIONEER


Fueling brands to inspire audienceswordedge

Four differentiatorsthat fuel brands to inspire audiences

Consistently!

REFINED PROCESSES BESPOKE APPROACH CO-CREATION ASSURED RESULTS


No matter your size, mix of products and services. ‘Emotional Connect’ is prime


MASTER THE CONNECTREDEFINE THE USER EXPERIENCE PARADIGMCREATE A ‘SHIFT’ IN THINKING…POSITIVELY


About WordedgeFueling brands to inspire audiences…

Not too big, not too small; but passionateabout what we do

Wordedge is a garden of beautiful minds. As a creative and innovative partner, we help brands create lasting connections with the intended audience and deliver memorable experiences at every touchpoint.

Commencedoperations in 2012

25 years of team experience from leading organizations

Balanced client mix across industries, private & Govt.

Convergence oftalent, experience & innovation

WordedgeAddressing the 360° journey of your brand

All rights reserved - Wordedge - 2017 927-Feb-17

BrandCreation

Design/Print, Multilingual content development, Translation services (Global & India Top Ten), Language solutions, Website development,E-commerce portals, Brand collateral, Audio visuals, Packaging, Retail design, Events design & management

StrategicMarketing

Outsourcing

Customized marketing desk, Brand positioning & marketingIndustry positioning services, Customer experience reports

*Audience

Engagement Management

Offline Solutions: Continuous, Consistent and Complete brand attention span, presence and emotional connect with audiencesLive Solutions: Foot fall capture, count, patterns, analytics & Neuro Marketing tools/solutionsCaptive Solutions: Customer Experience Centers – turnkey engagementTechnology: AR, VR, MR

BrandDistribution

Indian Railways: A Pan India reach of over a 120 million people every month in the railways Chennai Airport: 14.3 MN reach in Chennai Airport alone. Soon to expand to more Southern Airports.

Design lounge

SMO Central

AEM*

Solutions

OOH Solutions

A strategy forscale of brand equity


Deliver business outcome based

programs

Measurable programs and transformative

results

Dedicated teams forall service streams

Maximize budget utilization across

programs

ENGAGE | INSPIRE | EXCITE

1

2 3

4


Brand distributionReach, Utility and Measurability

Wordedge | Brand distributionReach, Utility and Measurability


BrandDistribution

• India’s largest integrated digital signage medium, with a Pan India reach of over 120 million people per month.

• Our principal, Vyoma was founded in 2007 with the objective to develop high impact Out-Of-Home (OOH) media solutions.

• Partnering with Indian Railways, Vyoma Media has 1,800 digital screens that display ‘real-time’ ticket information ensuring customer engagement.

• Offers advertisers a unique opportunity to reach over 4 million people each day across the country in 300 locations covering Tier I, 2 & 3 cities.

OOH Solutions

WordedgeReach, Utility and Measurability


• Provides High impact brand placement• Great clarity with HD-LED Screens• Comfortable Eye level placement• Presented in 32”, 22” and 19”• Plays stills, Videos,

• Internet enabled screens• Proof of upload with Geo, time and date stamped• Synchronized screens enables simultaneous display of brand across

all chosen screens across stations• Centralized server facilitates creatives change at short notice and

option to customize multiple creative within same campaign across all chosen screens across stations

70% branding

space

30% Live ticketing

informationAUTOMOILES | BANKS | E-COMMERCE | FMCG | CEMENT | RETAIL TOURISM | FOOD | TELECOM | ELECTRONICS | MEDIA & ENTERTAINMENT

BEST SUITED FOR:


THE STAR HEALTH EXPERIENCE…THE CHALLENGE:Star Health Insurance was looking for deep presence to initiate a new campaign into rural India.

THE SOLUTION:When they approached Wordedge, we proposed a simple 90-day plan using the Dual Display Integrated Screens (DDIS) across three states – Andhra Pradesh, Telengana and Karnataka. We identified 256 screens based on a eye ball density at reservation counters in these stations. The client representative used their staff to conduct a quick localized check and approved our recommendations.

THE IMPLEMENTATION:Simplified messaging was the mantra. The need was to create consistent presence of the brand logo and top services with a call to action. We created a 10 second clip (5 + 5) looped animated video. The brand guidelines such as color and content were maintained.

THE DATE WITH REALITY:On April 1, 2016 the ads flashed simultaneously across 256 screens in three states. In first 30 days Star brand experiences significant visibility and tremendous call /responses/enquiries. On a follow up call, we are told they will initiate the Rural Campaign.

Simplified messaging was the mantra. The need was to create consistent presence across three southern states using 256 screens.

CA

SE IN

PO

INT


Audience EngagementIt’s a two-way journey

Innovation, differentiation, disruption, and evolution

8012 FT Design CenterIn 36 months enabled Polaris Financial Technology’s first Customer Experience Center

Highlights

Spread over a stimulating 30,000 Sq. ft.

6 exploration-through-enablement zones

Scientific amalgamation of infrastructure, technology,

devices, and people power

Designed to create an elaborate customer journey,

and a collaborative experience

Case study # 7




Let’s have a chat…

word-edge.in | +91 91766 82240 | [email protected]

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