@ferkungamaboobo #JumpstartSEO

WordPress Code

Snippets

to Jump-Start Your On-Site SEO

@ferkungamaboobo #JumpstartSEO

SEOIncrease your search engine rank

Machine learning,

External links, and…

@ferkungamaboobo #JumpstartSEO

On-Site SEOIncrease your search engine rank

by changing things on your site

Content & Code

@ferkungamaboobo #JumpstartSEO

Jump-Start Your On-Site SEO

Increase your search engine rank

by changing things on your site

today

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

WordPress Code

Snippets

to Jump-Start Your On-Site SEO

Increase your search engine rank

by changing things on your site

today

using small WordPress code snippets

@ferkungamaboobo #JumpstartSEO

Only include what is needed

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

Minify Big Files@ferkungamaboobo #JumpstartSEO

Minify Big Files@ferkungamaboobo #JumpstartSEO

Minify Big Files@ferkungamaboobo #JumpstartSEO

Minify Big Files@ferkungamaboobo #JumpstartSEO

How To Minify Big Files<!-- regular -->

<script type="text/javascript"

src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.1.0/

jquery.js"></script>

<!-- Minified -->

<script type="text/javascript"

src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.1.0/

jquery.min.js"></script>

@ferkungamaboobo #JumpstartSEO

How To Minify Big FilesDan’s Tools CSS Minifier:

http://bit.ly/dans-css

Dan’s Tools JS Minifier:

http://bit.ly/dans-js

@ferkungamaboobo #JumpstartSEO

Style.css@ferkungamaboobo #JumpstartSEO

“.full.css”@ferkungamaboobo #JumpstartSEO

Server-Side PagespeedEditing the .htaccess file to have the

server help make your site faster

@ferkungamaboobo #JumpstartSEO

.htaccess@ferkungamaboobo #JumpstartSEO

.htaccess@ferkungamaboobo #JumpstartSEO

.htaccess@ferkungamaboobo #JumpstartSEO

Server-Side PagespeedLet the server do the work

.htaccess Code Snippet

http://bit.ly/speed-htaccess

@ferkungamaboobo #JumpstartSEO

Site SpeedMinify Large Files

Easiest and quickest way to speed up a site

Use Server Compression and CachingSignificantly helps cached site speed

@ferkungamaboobo #JumpstartSEO

SpeedometersGoogle PageSpeed Insights

http://bit.ly/google-speedometer

Pingdom

http://bit.ly/pingdom-tool

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

Functions.php@ferkungamaboobo #JumpstartSEO

Functions.php@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

Emoji Support@ferkungamaboobo #JumpstartSEO

Remove Emoji<?php

remove_action(

'wp_head',

'print_emoji_detection_script',

7

);

remove_action(

'admin_print_scripts',

'print_emoji_detection_script'

);

@ferkungamaboobo #JumpstartSEO

Remove Emojiremove_action(

'wp_print_styles',

'print_emoji_styles'

);

remove_action(

'admin_print_styles',

'print_emoji_styles'

);

?>

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

wp_head()@ferkungamaboobo #JumpstartSEO

Generator@ferkungamaboobo #JumpstartSEO

Remove Generator<?php

remove_action(

'wp_head',

'wp_generator'

);

?>

@ferkungamaboobo #JumpstartSEO

Windows Live Writer@ferkungamaboobo #JumpstartSEO

Remove WLW<?php

remove_action(

'wp_head',

'wlwmanifest_link'

);

?>

@ferkungamaboobo #JumpstartSEO

Shortlink@ferkungamaboobo #JumpstartSEO

Remove Shortlink<?php

remove_action(

'wp_head',

'wp_shortlink_wp_head'

);

remove_action(

'template_redirect',

'wp_shortlink_header'

);

?>

@ferkungamaboobo #JumpstartSEO

XML-RPC@ferkungamaboobo #JumpstartSEO

Remove XML-RPC<?php

remove_action(

'wp_head',

'rsd_link',

);

?>

@ferkungamaboobo #JumpstartSEO

WordPress API Access@ferkungamaboobo #JumpstartSEO

Remove API Access<?php

remove_action( 'wp_head','rest_output_link_wp_head');

remove_action( 'wp_head',

'wp_oembed_add_discovery_links');

remove_action( 'wp_head',

'wp_oembed_add_host_js');

remove_action( 'rest_api_init',

'wp_oembed_register_route');

add_filter( 'rewrite_rules_array',

'disable_embeds_rewrites');

?>

@ferkungamaboobo #JumpstartSEO

wp_head()@ferkungamaboobo #JumpstartSEO

Cleaned wp_head()@ferkungamaboobo #JumpstartSEO

Cleaning the wp_headOnly include what is needed.

Add to functions.php:

http://bit.ly/wordpress-head-cleaner

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

XML Sitemaps

Not a page on your site

“Submit to search engines”

@ferkungamaboobo #JumpstartSEO

Simple XML Sitemaps<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

<url>

<loc>http://domain.com/</loc>

</url>

<url>

<loc>http://domain.com/page/</loc>

</url>

</urlset>

@ferkungamaboobo #JumpstartSEO

Complex XML Sitemaps@ferkungamaboobo #JumpstartSEO

Complex XML Sitemaps@ferkungamaboobo #JumpstartSEO

Default Robots.txtUser-agent: *

Disallow: /wp-admin/

Allow: /wp-admin/admin-ajax.php

@ferkungamaboobo #JumpstartSEO

Better Robots.txtSitemap: http://www.example.com/sitemap.xml

User-agent: *

Disallow: /wp-admin/

Disallow: /something-else-you-want-to-hide/

Allow: /wp-admin/admin-ajax.php

@ferkungamaboobo #JumpstartSEO

Sitemaps & Robots

Sitemaps

http://www.sitemaps.org/protocol.html

Robots

http://www.robotstxt.org/robotstxt.html

@ferkungamaboobo #JumpstartSEO

Toothpaste for Dinner #JumpstartSEO

Keyword Metadata

Not “meta keywords tags”

Only two important SEO tags:

<title>

<h1>

@ferkungamaboobo #JumpstartSEO

No Plugins Needed@ferkungamaboobo #JumpstartSEO

Keyword Metadata<title><?php

$seo_title = get_post_meta(

$post->ID,

'focus_kw',

true

);

@ferkungamaboobo #JumpstartSEO

Keyword Metadataif(!empty($seo_title)){

echo $seo_title;

}

else{

wp_title();

}

?></title>

@ferkungamaboobo #JumpstartSEO

Social Metadata

Can fuel anything you want.

http://bit.ly/wordpress-metadata

@ferkungamaboobo #JumpstartSEO

@ferkungamaboobo #JumpstartSEO

Summary

Make our files smaller

Help our server help you

Tell crawlers where to and not to go

Set up your important words simply

@ferkungamaboobo #JumpstartSEO