Wordpress SEO

@JustinRBriggs

So…

I may speak fast, but I’ll upload slides.

#1 distilled.co.uk/blog#2 twitter.com/JustinRBriggs

How do I do better in Google?

Wordpress Can Handle Most SEO

(the mechanics at least)

But SEO Is a Bit More Complicated

What Do You Need To Know?

Passing Link Value

Source: http://seomoz.org

Passing Link Value

Source: http://www.mattcutts.com/blog/pagerank-sculpting/

Anchor Text

Source: http://seomoz.org

Keyword Research

Source: http://seomoz.org

Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Fundamentals

Source: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

The Mechanics

Themes

Permalinks“Just like Danny Devito, URLs should be short, relevant and easy to remember.” - Danny Dover

SEO Plugins

All-in-One SEO: http://bit.ly/SFGb

Headspace: http://bit.ly/SRYzq

Robots Meta: http://bit.ly/DT0l

Yoast Wordpress SEO Plugin:http://bit.ly/axBnIbIn Beta

Titles

Job Search Made Simple| Simply Hired

Simply Hired | Job Search Made Simple

Job Search Made Simple

Job Search, Jobs, Find Jobs, Career Search

Simply Hired

Home

Bett

er

Worse

Meta Descriptions

This acts as ad copy.

Meta Keywords

http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

"we don't use this information at all"

Duplicate Content

Source: http://www.elliance.com/

Internal Linking

• Related post plugins• Linking inside posts• Use sidebar, footer, and

menu.

Robots.txt

Source: http://bit.ly/6R9uF0

•Blocks crawl•URLs can still index•Can acquire PageRank

HTML & XML Sitemaps• Google XML Sitemaps Plugin:

http://bit.ly/Pl74T• Submit to search engines

• Create HTML Sitemaps

301 Redirects

Source: http://bit.ly/ffhgGR

Redirection Plugin: http://bit.ly/sQsa

For:• Moving content• Change URLs• Links to wrong URL

Result:• Pass link value• Some decay

Security

Keep your site updated!

Tips from Cutts:http://bit.ly/SPudd

Hardening WordPresshttp://bit.ly/NQox

Speed• 18 Useful Tricks - http://bit.ly/MCcxm• WP Super Cache - http://bit.ly/2JRmag• W3 Total Cache - http://bit.ly/13GVNl• Google Page Speed - http://bit.ly/MjqPU

Stop Spam

Install Akismet: http://akismet.com/

The Non-Mechanics

You Need Content

• Unique• Relevant• Interesting• Useful

Great Content

Google Instant (Everyone Else)

The same conversations!

Break the Noise

OKCupid Inspired Heatmap!

Mormon SEO

Instead of repeating story,

add value.

Earned links from 48 domains.

Good, even great, content alone means nothing.

Link building is about relationship building.

Link Building 101

1. Create great content2. Build relationships3. Link out4. Do outreach5. Use social media

Social Media

Zemanta

Guest Blogging

Resources• WP Codex SEO Guide:

http://bit.ly/DDo5n• Yoast SEO Guide: http://bit.ly/VMQg• SEOmoz SEO Guide:

http://bit.ly/c3SZJ6

Thanks!

Justin Briggs

Twitter:@JustinRBriggsjustin.briggs@distilledconsulting.com

http://distilledconsulting.comhttp://distilled.co.uk