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There are about

roughly

1 million words

6,500

in the English language alone.

and

languages spoken in the world today

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Sholem AleychemAksunai / Qanuipit

Halló / Góðan daginnGoede dag

An-nyong Ha-se-yoJambo / HujamboMerhaba / SelamSalve / SalvëteKon-nichiwa

Hylo; Sut MaeSalve / CiaoDzien' dobry

Bunã ziuaZdravstvuyteDobrý denSa-wat-deeSawubona

MirëditaDia dhuit

Guten TagXin chàoSalutonAhalan

NamasteJó napotShalomGoddagGia'souBonjourVitayuParev

ZdraveiNei HoHalo

HelloNi haoAlohaHolaHalloHejHeiOlá

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Manya small thing hasbeen made

LARGE

by the right kind ofadvertising.

Mark Twain

2

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186.1 MillionMagazine readersin the US in 2013

$24.1 BillionEstimated total TRADE magazine ad spending in 2014

53 Percent of magazine readers in 2013 reportedmaking a purchase based on a print ad in their favorite magazine.

More than 170magazineshave thrived for more than 50 years(only 13 TV programs can say the same).

Source: Association of Magazine Media,Price Waterhouse Coopers M

agaz

ines

3

2_3 12/12/14 9:41 AM Page 3

The QUESTCave Paintings30,000 BC

Petroglyphs10,000 BC

Internet1969

WorldWide Web

1989

InstantMessaging1997

Facebook2004

Twitter2006

Emoticons2010:)Emoticons are introduced inUnicode Standard version 6.0

4

Earliest are simpledepictions meant toquickly convey athought or idea.

Earliest are simpledepictions meant toquickly convey athought or idea.

4-5 12/12/14 9:51 AM Page 4

Egyptian3,500 BC

Hebrew1,500 BC

Phoenician1,000 BC

Greek600 BC

Roman 114 AD

In 1920, Akron, Ohio, native Edward S. Babcox ventured into the business-to-business publishing industry with the acquisition of India Rubber Review magazine, and Babcox Media was born.

This single acquisition sparked 95 years of innovation and reinvention as we’vefounded and acquired new media brands and adopted new technologies to remainthe B2B media leader in the automotive, powersports and truck fleet aftermarkets.

First DailyNewspaper 1650

Telephone 1876

First Radio Signal1902

First TVBroadcast1927

BabcoxMedia

Founded1920

Egyptian hieroglyphswere the first seeds ofthe alphabets used bymankind.

Phonograms developedby the Phoenicians weresymbols that representedspoken sounds.

5

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TheSurveySays.Industry insight provided by the

2014 Automotive Aftermarket Reader Survey

Percentage of shops that haveInternet access

Technicians speak…

67% of

techs have

Internet

access in

the bays67%

83% 93%61%

TechTrends

of techs prefer receiving informationvia print magazines

of techs own a smartphoneor tablet

of techs useYouTube to access technicalinformation

To receive the complete 2014 Babcox Media Automotive Aftermarket Reader Survey, contact Brandi Gangel at: 330-670-1234 x239 or bgangel@babcox.com.

98%Only 2% of shops DON’Thave Internet access

6Source: Babcox Media

6-7 12/16/14 9:09 AM Page 6

Complete Name: Andrew Joseph Markel

Age: 41

Position with Babcox Media: Editor ofBrake & Front End, Servicio Automotriz andUnderhood Service

Years with the company: 14

Current Stable of Cars:1967 Rambler American 2201973 Datsun 610 race car2002 Jaguar X-Type2004 Jaguar XJ8

Inspiration: Good cars, good music. I like tojam to Indie rock when I’m writing.

Bring it on: What’s with all the whining aboutvehicle complexity? The truth is that new service items for TPMS, hybrids and direct fuelinjection have better parts and labor profitmargins than the tune-up we lost decades ago.

Guilty pleasure: Coney dogs, and lots of them.

Advice to live by: Risk is an indicator of oppor-tunity. Never cower when storms are brewing.

The most valuable thing that I learned whileworking at a shop is to always pick up thephone. Funny, that’s still true in my current career. Some of my best articles have comefrom a random reader’s call. Lay it on me, 330-670-1234 ext 296.

People at Babcox tease me for saying that “thisjob completes me.” I said it 14 years ago, paraphrasing a popular movie scene, when Iaccepted my job offer. It’s still true.

Brandehindour

7

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Buyinto

numbersthe

87of marketers plan toincrease their budget

allocation towarddigital marketing

in the next year

1M+Babcox Media’s

monthly magazinereach

%

545Billion

$estimated worldwide

ad spending on paid media in

2014

84of buyers say that

advertising FREQUENCY influences their

purchase decisions

%

30Average

of B2B marketingbudgets that are

allocated to content marketing

%

85of buyers actively

read B2B magazines

%

75Marketers

who believe videowill become themost effective content asset

%

8

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Babcox Media’s 26 print properties,

45 industry- specific digital properties

and 2 career websites are built on the

secure foundation of 95 years of

industry expertise. Our brands

criss-cross the market, offering

the most complete

coverage available.

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www.babcox.com

issue onecomments, questions or contributionsemail Brandi at bgangel@babcox.com

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