Work Session on the Communication of Statistics Geneva, 18-20 June 2014

Maria Jesus Vinuesa (mjvinuesa@ine.es)INE-Spain

Statistical Pills

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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps

Statistical Pills

Statistical Literacy Portal: Explica

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2010: INE started to work on a Statistical Literacy initiative

objective

-help people to become familiar with some basic concepts and so enhance the proper use of statistical information

-raise awareness of the statistical activity undertaken by the INE

Facilitate the re-use of the information produced

Facilitate access to and the use of statistical data

Improve communication about the methods and the quality of the data

Facilitate the re-use of the information produced

Facilitate access to and the use of statistical data

Improve communication about the methods and the quality of the data

Statistics as a scienceHistory of the statisticsGamesVideosApplications

Statistics as a scienceHistory of the statisticsGamesVideosApplications

Statistics as a scienceHistory of the statistics

GamesVideos

Applications

Statistics as a scienceHistory of the statistics

GamesVideos

Applications

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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps

Statistical Pills

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We have a channel INEDifusion

31Videos (16 in English), total 184,000 views

Different subjects:

Consumer Price Index

Labour Force Survey

Gross Domestic Product

National Statistics Institute

Census..

We have a channel INEDifusion

31Videos (16 in English), total 184,000 views

Different subjects:

Consumer Price Index

Labour Force Survey

Gross Domestic Product

National Statistics Institute

Census..

INE experience producing videos

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184,000 views

•  Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration

Characteristics of our videos:

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INE experience producing videos

 We have found inspiration in other Statistical offices

Thanks!!!

•  Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration

Characteristics of our videos:

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INE experience producing videos

 We have found inspiration in other Statistical offices

Thanks!!!

• reach new users

• increase the visibility of our statistical operations

• enhance statistical literacy among the general public

Achievements:

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INE experience producing videos

 

We are happy, but…

Feedback from some users

Too long

Not explain everything about the subject

a bit contradictory?

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INE experience producing videos

We have done some research and have got

some findings

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  • 90% of the information that our brain receives is visual.

• In social networks and websites in general, users share more videos than other information.

• YouTube is the world’s second largest search engine.

• Audio-visual content represents 40% of the overall Internet traffic.

• more than 79% of people who use the Internet frequently watched various videos.

  • 90% of the information that our brain receives is visual.

• In social networks and websites in general, users share more videos than other information.

• YouTube is the world’s second largest search engine.

• Audio-visual content represents 40% of the overall Internet traffic.

• more than 79% of people who use the Internet frequently watched various videos.

Advantages of developing video projects. General

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People demand this new language of communication  It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.

Videos showing how our institution works help us to get closer to people, in particular to young people

People demand this new language of communication  It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.

Videos showing how our institution works help us to get closer to people, in particular to young people

Advantages of developing video projects. INE perspective

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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps

Statistical Pills

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the degree of attention on video usually decreases the longer the video is  According to statistics: • After a minute watching a video, 56% of the audience is gone.

• average length of time a video is watched is 2.7 m

• The average advertisement length has been reduced  

the degree of attention on video usually decreases the longer the video is  According to statistics: • After a minute watching a video, 56% of the audience is gone.

• average length of time a video is watched is 2.7 m

• The average advertisement length has been reduced  

Marketing studies: less is more

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182,500 views

Total views for re gion Es tim ated av er age minutes watched

Conclusion:We keep on investing on videos but we

need to adapt our videos to these evidences

We decided to produce shorter videos

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Statistical pills

Experience +

Users feedback +

Studies +

“Less is more principle”

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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps

Statistical Pills

It is a micro video (of less than 60 seconds) which

shows certain knowledge related to a Statistical topic

 •Basic statistical concepts (proportions, rates..)

•Official Statistics definitions and procedures.

What is a statistical pill?

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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps

Statistical Pills

How do we produce the videos?

Stages:

 

1. Choosing the topic

2. Writing the script

3. Recording the audio

4. Editing the video

5. Checking it

6. Uploading it on YouTube

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Next statistical pills

• Consumer Price Index and the Harmonised Index of Consumer Prices in EU (HICP)

• At-risk-poverty threshold rate

• Microdata, what for?

•The purchasing power parities and purchasing power standards

•Economically active/inactive persons; employed/unemployed

•the concept of seasonal adjustment of short-term indicators

Thank you for your attention