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GEA-SA (Social Venture of SFID), email:
[email protected] Cell: +91-9412009273 Page 1
Work shop on
“Linking Sustainable Business,
Responsible Investments &
Strategic CSR”
(Transforming Business to(Transforming Business to(Transforming
Business to(Transforming Business to Change theChange theChange
theChange the World)World)World)World)
We believe that the leading global companies of 2020 will be
those that provide goods, services &
reach new customers in ways that address the world’s major
problem/challenges- including poverty ,
climate change , resources depletion, globalisation and
demographic shifts”
Niall Fitzgerald, Former CEO & CMD Unilever
Proposed by:
Green Earth Alliance (GEA-South Asia)
www.greenearthalliance.in
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GEA-SA (Social Venture of SFID), email:
[email protected] Cell: +91-9412009273 Page 2
RATIONALE
The perception, expectations & attitudes of business houses
that prevailed a decades ago is
changing very fast. Definition of
working single minded to increase
profitability at the expenses of
communities, environment and
biodiversity is also shifting its base.
As business fraternity & our policy
makers have also realised that
probably that unplanned
development & growth,
materialistic greed and over
consumerism may be the cause of
clashes, violence, fractured
societies, global warming around
the world & irony is that nobody benefits from such
disturbed situations, catastrophic climate
change or rampant displacement, unemployment and social unrest
that comes with it.
As we all know prosperous, stable societies and healthy planet
are the bedrock of our political
stability, economic growth and flourishing new markets. Everyone
has role to play, said HE Ban
ki Moon, Secretary General United Nation.
Society have seen that responsible business initiatives &
practices combined with innovations &
collaboration can bring powerful change in the society. Today
world needs more responsible
business start-ups & change makers around
the world to commit sustainability & willing
to take shared responsibility for achieving a
better & brighter tomorrow. We must
understand that In inclusive global
economy, both business & society can
thrive, within the environmental limits of
the planet.
WHY WE NEED TO THINK
DIFFERENTLY
As we all know, the greatest challenge
world facing today is inequitable distribution of wealth and
opportunities. There is no way
society to prosper in isolation, so business must show their
concern and collaborate for the
larger good with other stakeholders (Govt., CSOs/NGOs, Academia,
Media, Consultants etc.).
After all if the rest wither away, there will be no takers for
their good and services, so it make
greater sense to make business sustainable and socially
responsible. Some researchers have
also established that societal value creation delivered through
a strategic business context is
more meaningful and scalable.
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GEA-SA (Social Venture of SFID), email:
[email protected] Cell: +91-9412009273 Page 3
CHANGING TRENDS
We have witnessed a breed of change makers with “Compassionate
Heart & Entrepreneurship
mindsets” in the last decades, who have
taken it upon themselves to make a
difference in their chosen areas.
Today, young entrepreneurs & innovative
start-ups venturing into virtual & e-
commerce space with new business
models, changing the landscape of doing
business be it in the domain of education,
health, retail, transportation, sanitation,
agro-marketing, fashion, FMCG, Food, or
real estate. Past one decade has totally
changed the basic concept of doing
business, so is the role and
responsibilities of our business leaders.
Now, Govt. of India is seriously promoting its flagship campaign
“Start-up India” with backend
support with huge financial resources for the success of the
mission. Govt. Policies are also
altered in order to facilitate and strengthen business ecosystem
for young start-ups and MSMEs.
The basic idea of the mission is to make young entrepreneurs
vibrant, globally competitive as
well as socially responsible with highest corporate values
through modern technology
platform.
OUR PLAN & VISION
Understanding the importance of socially
responsible start-ups & investments to achieve
SDGs (Sustainable Development Goals), “Green
Earth Alliance (offshoot of SFID)” is running
various educational,awareness & sensitizing
campaigns to make our business houses
sustainable &
responsible
through their strategic CSR framework.
After successfully organising national & regional
conferences on “CSR & MDGs”, “CSR Essentials”,
“International Conference on Social Entrepreneurship”,
“Unleashing Social Entrepreneurship” with technical
support from leadings institutions like Titan, Tata Motors,
ONGC, SBI, THDC, BHEL, IMT, PHD Chamber, Doon University,
AIM/Manila etc.
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GEA-SA (Social Venture of SFID), email:
[email protected] Cell: +91-9412009273 Page 4
GEA is now proposing to organise series of workshops,
brainstorming & sensitizing sessions for
our present and future business leaders on the basics of
sustainability & help to achieve UN’s
SDG (Sustainable Development Goals).
We will bring concerned leaders & other stakeholders under
one-
roof and create vibrant platform to interact, collaborate &
learn from
each others. Show-casing of responsible & successful
social
enterprises that combines the business with the passion and
commitment of creating values to reshape our developmental
outcomes will be done through this initiative.
OFFER
We seek your support in this campaign to design and develop
sustainable enterprises for
social and financial inclusion of people living at the bottom of
pyramid (BOP) and transform
the world.
