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Work Together

Date post: 30-Mar-2016
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Description:
The AIPPs get sent around in 2 stages: this is the first and normally contains updated reach figures. Andy Conroy writes a report ahead of the second wave release so the FM team ask us to send round basic headlines ahead of the full data release.
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Always present a united front to our stakeholders, telling a single M&A story
Transcript
Page 1: Work Together

Always present a united front to our stakeholders, telling a single M&A story

Page 2: Work Together

http://vimeo.com/40290510

Page 3: Work Together

Once Upon a Time

Page 4: Work Together

• Brand Marketing presented a brief that highlights a ‘Shakespear Season’ for Summer of 2012

• Working with all departments to sell in the wonderful creative idea

• Great ideas and a conceptual route aimed at getting younger people involved in the ‘season’

• Trail made over 4 working days at a huge cost

Page 5: Work Together

No…. The Head of Vision is fuming he hates it and suggested we pull it and pull the whole campaign.

Everyone is happy, right??

Page 6: Work Together

• Everyone UNITES to tell a single story

• He backs down, it goes on air and the season does very well………………as it is being tracked by the mar comms tracker team.


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