Workflow Automation and Digital Technology
Steve GreenSales Development Manager
Agenda
• EFI At A Glance ?
• Workflow… what does it mean?
• The EFI Ecosystem and Packaging Suite
• How to optimize planning with automation
• Automated digital printing workflow
EFI At A Glance
• Based in Silicon Valley
• Technology company with a 25-year history of innovation
• Over 3,000 employees and 40 offices worldwide
• 1,000 people in R&D
• Fastest-growing technology company in the industry
EFI – Three Business Divisions
Fiery DivisionDigital Front End Appliance
- Enable Digital Print
- Color Management
- Variable Data
- High Productivity
- Self Serve & Mobile Print
Industrial InkjetDigital Inkjet Printers
- Wide & Superwide Display Graphics
- Label & Packaging Inkjet Printing
- Ceramic Inkjet Printing
- UV Digital Ink
Productivity
SoftwareBusiness Process
Automation Software
- MIS/ERP
- E-Commerce
- Workflow
Workflow…..
Workflow is more important today than ever before
Workflow drives cost out and adds value in
Workflow architecture allows growth in capabilities without disruption
Component-based workflow architectures provide a path to differentiation
Workflows… or just tasks?
A-to-B connections… are tasks!• Turn product specifications from estimate into a job plan
• Get a job plan to the scheduler
• Let shipping know job is complete
These are NOT workflows!
We’re talking end-to-end workflows!
Impact your entire ecosystem!
Example…
Your customer ordered 5,000. Now they want 50,000!
• Should we keep the planned production route?
• Should we now run a digital production route?
• Are our print changes still efficient?
Your customer needs the products 3 days earlier!
• Should we re-sequence other jobs if we move this one?
• What jobs are going to be late if we move this?
• How strategic is this customer? Is it worth it?
EFI Ecosystem and Packaging Suite
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Planning
Pre-Press
Workflows
Scheduling
Fiery®
Workflow
Marketing Acquisition Management Pre-Production Production Post-Production
SFDC
SFDC SFDC
SFDC
Campaign
Management
eCommerce
Web-to-Print
CRM
Remote
Desktops
Cross Media
Marketing
Variable Data
Printing
Shop FloorData Collection
Direct MachineInterface
Job Ticket Purchase
Stock
ManagementPost Calculation
Estimating
InvoicingLink to
Accounting
Process
optimisation
VUTEk
Jetrion
Expedition
Warehousing
& Fulfillment
Revenue Generation
Differentiation
Dynamic Estimating & Planning
• Expert knowledge
• Predictable and profitable
• Accelerated workflow
• Increased profitability
• Employee flexibility
• Consistency, intelligence & automation
• Instant ‘what-if’ feedback
EFI PrintFlow®
Dynamic SchedulingFrom this: To this:
Automation creates tags based on planning.Automation synchronizes, optimizes workflow based on your business rules.
Automation delivers run lists to all work centers based on latest schedule. “What if” capability supports real-time decision making.
PrintFlow
Optimized Planning
• Optimize print changes
• Determine items for each print change in seconds
• Efficient grouping of items automatically
• Correct color results
• Less waste and rework
• Flexibility
• Faster responses
• Digital printing efficiency
Shop Floor Data Analytics
• Real-time data
• Instant status updates
• Production audit trail
• Enhanced communication
• Optimized production process control
• Optimized capacity utilization
Why is digital efficiency necessary?
• Digital technology is growing quickly
• Digital requires new workflows & calculations
• Shorter runs = more jobs, versions, touchpoints
• Increased administrative labor costs
• Need to maximize digital press ROI!
End-to-end workflows that bring digital printing in line with your existing processes.
– Accurately handling click charges
– Simplifying and accelerating order processing
– Reducing or eliminating ‘touch points’
– Taking created job from prepress via scheduling to print queue
– Virtually no user interaction required
What is the solution?EFI Packaging Suite with Fiery:
The EFI Suite Advantage
• One partner – one solution
• Out-of-the-box workflows
• Suite Certified
• Integrate business and production
• Easier deployment
• Component based
• Visibility for proactive, timely decisions
• Evolves as you grow into new markets
Digital Packaging Live, Barcelona
DIGITAL FINISHING FOR
THE 21TH CENTURY
Jens Henrik OsmundsenVP, Global Sales
FinishingPrintingPre Press
Full market penetra
tion
100%Growing
20% / year
~10%
Time to go fully digital?
<1%The
future?
• Completely digital, fast and simple processed
• Highcon patented Digital Adhesive Rule Technology, DART – Proprietary polymer technologies replace the traditional die
• Cutting by an array of high powered CO2 lasers combined with scanners and advanced optics
Highcon – Digital Cutting and Creasing Technology
Highcon Machine Product Line
Highcon
Euclid III
Application versatility by
digital cutting and creasing
Highcon
Beam
Digital cutting and creasing formainstream production
Highcon
Pulse
Digital cutting and creasing in a
B2/29 in. format
Highcon – What Challenges Do We Solve?
Slow Speed to market
Design Limitations
High costs Of tooling and setup
Need for better visual differentiation
Sustainabilitychallenges
Enhancing Brand Value
Multiple Versions
Limited Edition Etching
Products Tailored to Local Markets
Anti-Counterfeiting Etching
Date + Serial Number Coding
Variable Data cutting and Etching via laser for:
DIGITALLY
Shorter Runs – The Benefits
DIGITALLY
Innovating via STRUCTURAL CREATIVITY opens additional options to create
powerful visual impact on shelf and on customers.
Visual Impact
Structural designers have been told for so many
years that you can’t do certain things…. today
the handcuffs are off. We are no longer
restricted by tooling and cost. Designers can do
things they never before imagined!Ward McLaughlin, President “BoutwellOwens & Co Inc” Highcon Customer
The sky’s the limit... our technology is perfectly suited to producebreathtaking material for:
Point of Purchase
Window Displays
Promotional Giveaways
Fashion Show Backdrops
Greeting Cards / Invitations
What else is possible….
DIGITALLY
Variable Data Cutting enables customization without limits, including the ability to personalize packages, greeting cards, book covers and more!
Even Personalization…
Everything that can become digital will become
digital.
And finishing is no exception!
XEROX DIGITAL PACKAGING LIVE!November 17, 2016
Sharon Benasus
Channel Solutions Manager, EMEA, [email protected]
A LITTLE ABOUT XMPIE
32
XMPie was founded in 2000, created the cross-media personalization space, and is now the leading brand in that space.
In November 2006, XMPie was acquired by Xerox Corporation, becoming a business within Xerox that operates under the brand “XMPie, A Xerox Company.”
We have approx. 6,000 users across the globe, and continue to be the solution that leads the industry.
Many of our high-end customers are defining the envelope for what integrated variable data cross-media solutions are, and are behind many of the marquee test studies of this industry.
WHO WE ARE
(c) 2016 XMPie, A Xerox Company. All Rights Reserved33
THE LABELS AND PACKAGING MARKETWIN WITH XMPIE IN LABELS AND PACKAGING
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“Digital Labels and Packaging Market,
valued at $10.5 billion at 2015, will grow
13.6% (CAGR) to 2020” -Smithers Pira
MARKET RESEARCH PREDICTS HUGE GROWTH IN THE
PACKAGING MARKET
Smithers Pira - The Future of Digital Printing for Packaging http://www.smitherspira.com/industry-market-reports/printing/digital/the-future-of-digital-print-for-packaging-to-2020.aspx
The label and packaging printing is on the brink of digital
transformation.
Companies that can utilize new technology to drive down run lengths and drive down production costs will be in a
good position to benefit from this change.
Web-to-Print is essential to help companies cope with many short run jobs
E-commerce web portal to self-serve ordering 24/7
Streamlines order acquisition, production and fulfillment
PACKAGING MARKET READY FOR THE DIGITAL AGE
(c) 2016 XMPie, A Xerox Company. All Rights Reserved36
The package is an effective tool to include marketing
messages. Especially when combined with other media for
communication.
Digital print enables short run economically, fast time to
market and where every package can be different, hence
carry a relevant and effective message
XMPie has the technology to turn the package into a powerful marketing tool, increasing brand exposure, sales and long-
term consumer engagement.
WINNING WITH DIGITAL PRINT & PACKAGING
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ZOXXBOX CUSTOMER STORYiGen and XMPie for custom packaging
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Customer site: www.zoxxbox.com
PERSONALIZED PACKAGING WITH XMPIE WEB-TO-PRINT
ZOXXBOX TESTIMONIAL VIDEO
Case study, available at www.xmpie.com/resources (filter
by case studies)
– http://www.xmpie.com/north-american-print-service-provider-zoxxbox-
makes-fun-easy-customers-create-customized-packaging/
Webinar, available at www.xmpie.com/resources (filter by
webinar replays)
– http://www.xmpie.com/taking-web-to-print-to-the-next-level-with-
xmpie/
ZOXXBOX TESTIMONIAL RESOURCES
(c) 2016 XMPie, A Xerox Company. All Rights Reserved41
XMPIE STOREFLOW FOR L&PCustomize –Preview - Order
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An E-commerce solution for customer
access to your print shop 24/7
Reduces the costs of acquiring, processing
and fulfilling orders
Easy-to-use, adaptable solution to
increase workflow efficiencies
Enables integration of the digital
component in a holistic way for a brand-
to-consumer interaction
WHY XMPIE’S WEB-TO-PRINT SOLUTION IS APPROPRIATE FOR L&P
43Customize Preview Order
Similar requirements – Similar workflows
Leveraging the Package to Enhance “Brand-to-Consumer” interaction through multichannel
– Ability to have direct multichannel communications with end consumers
– Increase loyalty and sales via directpromotions using coupons and other means
– Easy way to collect information, collect emails and build profiles
– Allow for automatic nurturing style communications for new and existing customers
– Simplified way to do “surprise and delight” communications – birthdays, holiday, etc.
– Full tracking / analytics
WHY XMPIE’S WEB-TO-PRINT SOLUTION IS RELEVANT FOR L&P
LOOK FOR THE XMPIE STAND TO
LEARN MORE!
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Thank You!
XMPie, A Xerox Company
www.xmpie.com
info.xmpie.com
Email: [email protected]
www.twitter.com/xmpie
www.facebook.com/xmpie
www.youtube.com/xmpie
blog.xmpie.com
Print & Packaging
Enhancement
Nigel Tracey
Head of Packaging
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B/W
Color
Enhancements
Turning print into an experience
Electronic media is all over
Receive over 3,000 messages per day
Ahuge competition between consumers
The world is changing – it’s a new ERA
How does a brand owner differentiate with packaging ?
Our brain takes huge amounts of visual information
• It discards irrelevant information
• We remember a small fraction
• Good memory = selective memory !
Engaging an additional sense Extends consumer attention by a factor of 10 !
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Eye-Catching impact
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Scodix SENSE™ increase the attention to items:
• About 92% increase in view time
• 60% of people touch the items with Scodix
• Attention to items with Scodix is 76% higher!
• More attention, more response = increased sales!
"When you open the box of an iPhone, we want the tactile experience to set the tone for how you perceive the product”
Turn your print output into an experience
Brand Names Using Scodix Enhancements
Scodix Applications
Scodix Platforms
• Scodix Ultra Pro• Format B2• Speed 1250 sph
• Scodix E106• Format B1• Speed 4000 sph
Variable Enhancement
Enhancement becomes the variant: fixed print image or matched to variable print
Thank You