Workflows with the Searchmetrics Suite

® Searchmetrics GmbH 2012

Workflows with the Searchmetrics Suite 6

Matthias Bachor Director Marketing

London July 2012

About me Matthias Bachor

•  Marketing Director Searchmetrics •  14 Years of online experience •  Focus on performance marketing •  3 years paying customer of the Suite

with former company

Follow me •  Mail: [email protected] •  Twitter: twitter.com/mabadu •  Facebook: http://www.facebook.com/matthias.bachor •  LinkedIn: http://www.linkedin.com/in/matthiasbachor •  Google+:https://plus.google.com/111526970413036813842

06.07.12 ® Searchmetrics GmbH 2012

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Searchmetrics Suite V6

About Searchmetrics Leading Search- and Social analytics Software •  Experienced SEO since 2000 •  Founded in 2007 by Marcus Tober and Holtzbrinck Digital •  Respected SEO – Speaker in SES / SMX New York, London, San Francisco,

San Jose, München, Pubcon Las Vegas, NOAH Conference London •  Searchmetrics Suite™ -> Software as a Service (SaaS) •  Coverage: 70 countries and all relevant languages •  More than 90 employees worldwide •  Locations: Berlin, Hamburg, Munich, New York, San Francisco, London, Paris •  Largest and most comprehensive SEO and Social database with

Searchmetrics owned data •  no dependency on third party vendors •  Unique historical data for SEO, Links and Social adhoc analysis •  The SEO workbench for over 350 enterprises and online agencies worldwide

06.07.12 ® Searchmetrics Inc. 2012

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Understanding needs •  Global monitoring in 70 countries •  Dashboards and individual reports •  200 different searchengine/country-combinations •  Google, Yahoo, Bing, Yandex, Baidu, Seznam etc. •  huge historical Data •  Individual Keywords and Visibilities •  Own Backlink Crawling and Database •  Social Media Reporting •  Competitive Analysis •  Web-Traffic Integrations •  Individual Project- and User-settings •  Intelligent Task- and Alert-Handling

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References Searchmetrics



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Searchmetrics in the press



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• Traffic kommt über verschiedene Kanäle auf Webseiten

Direct Type-ins

SEO

SEM

Gut optimierte Seiten erhalten 70-90 % ihres Traffics über

Suchmaschinen.

Traffic from different sources

70-80% traffic is from Searchengines




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Searchmetrics Suite 6 New development from scratch Priorities for the Suite •  Usability •  Speed •  Data quality •  Flexibility •  Scalability Innovations for enterprises and agencys •  SEO and social are moving closer together and are getting more and

more complex •  With the current software, we can react to the market way faster and

update the software on a daily base



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Flexibel reports / dashboards Nearly every KPI, Chart or table can be added to a report and

dashboard, even with active filters •  Unlimited amount of combinations •  Hughe timesavings •  WYSIWYG dashboards / reports •  Essentials and Suite data can be mixed in one report

•  Every report can be send with a shedule behind



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Rankings – worldwide We more than doubled the amount of countries covered in the Suite •  Nearly 200 countries/searchenginecombinations •  70 countries •  All important languages

•  Google •  Yahoo •  Bing •  Yandex •  Baidu •  Naver



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Successful SEO projects

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To Be Or Not To Be



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To Be Or Not To Be



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To Be Or Not To Be



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Finden und gefunden werden



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Finden und gefunden werden

To Be Or Not To Be



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Success with the Suite 6



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Step 1 – create a project



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Step 2 – choose Searchengines



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Step 3 – add benchmarks



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Step 4 – measure success



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Visibilities Longtail vs Projekt SEO Visibility



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Project SEO Visibility



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Monitoring keywords



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Benchmarks



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Benchmarks



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Discover potentials



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Page optimization



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Manage different projects and big teams



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Dashboards and reporting



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Reporting



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Want to know more? Set up your own project today! 1.  Get a free 14 days test account 2.  Get an individual online demonstration 3.  Start saving time and discovering your hidden potential!

Contact Kevin Thiele [email protected]

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