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WORKING AND LEARNING IN VIRTUAL WORLDS – DAY 3William Barnett, Ph.D.Entergy Endowed Professor of CISCollege of Business Administration, University of Louisiana at Monroe
1. How can business use the Metaverse as part of their ongoing operations?
2. What kinds of opportunities can an entrepreneur/organization pursue?
3. How do I plan for providing goods and services in the Metaverse?
4. What are some things to remember about running a venture in the Metaverse?
Doing Business in the Metaverse
Doing Business in the Virtual World Virtual Worlds have wide capabilities for
commerce and supply chain support What happens when Globalization goes
Meta? Additional layer – Meta or Virtual layer Customers have distance problems too
Economies and Support Ecologies expand into the Virtual World
Virtual World Enabled Economies
Virtual WorldPayments
Virtual WorldPayments
Real WorldPaymentsReal WorldPayments
Real WorldSvc/Delivery
Real WorldSvc/Delivery
Virtual WorldSvc/DeliveryVirtual WorldSvc/Delivery
Sales and MarketingSales and Marketing
Support EcologySupport Ecology
Virtual WorldTradeVirtual WorldTrade
**
Source: Second Life Virtual Worlds and v-Commerce, Daden Ltd. 2007
Planning for the Virtual World Organizational entry into the Metaverse
should support goals and objectives A Virtual World project starts like any
systems project Establish Goals Identify Constraints
Organizational Technological
General Categories of Goals
Exploration – Work out issues early Improve Effectiveness and Efficiency
Support internal/partner communication Concept Development and Design Training Recruitment
Support societal initiatives (compliance too)
Generate Revenue!!Adapted from: Virtual Worlds and Serious Business, Daden Ltd. 2007
Identify Market/Audience
Who is this presence for? Internal or External Focus Mass Market versus Market Niche
Virtual World Marketing must focus on the AVATAR Avatars are connected to People People have MONEY
Must think of avatar motivations as much or more than demographics
Choose a Platform
Virtual World versus Virtual Platform Virtual World – exists and is generally
populated Virtual Platform – must build world
Public versus Private Worlds Gain control and security in Private World Must also recruit your audience if not
internally focused
Develop Marketing Plan
“Build it and they will come”….NOT!! Based on target audience, may need to
develop awareness and loyalty Strategies:
In World Hybrid Real World
Manage the Implementation
Developing a Virtual World presence has many of the implementation issues as other software and web projects Build versus Buy versus Contract Grand Design versus Pilot Projects
Must consider design metaphor True Virtual Worlds are Open Metaphor use can convey roles and
procedures
Manage your Community
Most critical success factor is to manage presence as a Community
Virtual worlds are about interaction You MUST connect with the community that
you are trying to attract Web models may not transfer directly Have a plan for interacting with visitors
Manage your presence Update content – provide a reason to come
back
Any final thoughts, questions, or ideas?
/clap
Faculty, Administration, and Students of PULV@NickWilson, @Intellagirl, and @BevanWhitfield for all their informative TweetsDaden Limited for their support for sharing knowledge
Acknowledgements
“No teacher ever starts out to a mediocre job…sometimes it just works out that way.”
Please feel free to IM, Tweet, email me comments and suggestions to improve the quality of this seminar.
Comments and Suggestions
Everywhere and Nowhere…
Email: [email protected] Second Life - Liam Gunes OpenLife – Liam Gunes (Norrington Region) Twitter – http://www.twitter.com/liamgunes
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