Date post: | 22-Jan-2017 |
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Design |
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Creating social value through working cooperatively
Noel Hatch – Cooperative Council Manager - @noelito
High streets, market squares & waterfronts
People are more aspirational, optimistic and socially liberal
Lambeth
UK
People want to collaborate and connect with others to develop their wellbeing
People want to take part in & shape cultural experiences where they can consume & share
Identities will be more influenced by the different cultures & situations people are exposed to throughout their life
Services and activities will be increasingly personalised to and shaped by people, supported by ecosystems of entrepreneurs
People will be increasingly drawn into pooling their resources with people like them, to save money and belong to a community
Ability to use technology and increase in people moving around to work & live will affect how they can look after themselves & each other
Neighbourhoods will increasingly be dominated by specific demographics and cultural trends
People want products & services that help them navigate their work & social life
Change in family, friendship and work structures will affect where & how people spend their free time
Digital and collaborative services will shape how people work and socialise and who they do it with
Increase in self employment and people with multiple care responsibilities will blur boundaries between work & leisure
Consumer & leisure activities will increasingly be provided “on demand” either online, in public spaces or people’s homes
Neighbourhood activities – be they run by brands or communities - will increasingly target specific demographics
Our creative collaborative culture attracts people to live, work & spend in the area
Cultural Magnets
High StreetConsumers
Concierge Communities
Digital Collaborators
Home-Grown Entrepreneurs
Trend Makers
We invest & work with “cultural magnets” to attract people to our vibrant cultural scene
We help “home-grown entrepreneurs” grow local community in public spaces
We create platforms for “digital collaborators” to create the services of the future
We work with major influencers to support our local communities
We support “trend makers” to turn everyday practices into creative ventures
Tinkering
Planting
Borrowing
Cooking Making
Playing
Our partnerships are driven by social value and cooperative principles
Noel Hatch – Cooperative Council Manager - @noelito