Date post: | 11-May-2015 |
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Working Differently in Extension
Becky KochDirector
NDSU Ag Communication
Bob BertschWeb Technology SpecialistNDSU Ag Communication
How To Vote via Texting
Standard texting rates only (worst case US $0.20)
EXAMPLE
How To Vote via PollEv.com
EXAMPLE
Working Differently in Extension
http://prezi.com/srw0vzpta7d7/working-differently-in-extension/
Discussion
How do you learn in the workplace?
What is a learning network?
a deliberately formed network of people and resources capable of guiding our
independent learning goals and professional development needs.
Content Commentary Research ConversationExperience
Colleagues FriendsExperts
Filter FilterFilter
Filter
YOU
FilterCreationCurationSharing
Adapted from “Creating a Personal Learning Network,” http://www.slideshare.net/corinnew/creating-a-personal-learning-network-5016387
Content
• blogs• news sites• online journals• videos• podcasts• social media
YOUlaptop - http://www.flickr.com/photos/computermonger/, smartphone - http://www.flickr.com/photos/liewcf/, ipad - http://www.flickr.com/photos/leondel/.
Online content for your learning network?
What are RSS feeds?
• RSS = Really Simple Syndication
• Feeds allow websites to send updates to you without you having to visit the site to get it
• There are three common types of feeds - RSS, XML and Atom
• As an end user, it doesn't really matter which format the site uses
• You can subscribe to a feed from any website and read all your feeds in a feed reader, in your browser or in some email clients
Feed Reader
Blogs
Google alerts Podcasts
Feed-enabled sites
Utilities
News RSS feeds
Blog RSS
Blogs typically offer feeds of their posts, and sometimes comments. The feed may contain the full post, or just an excerpt.
Google Reader
http://www.google.com/reader
Finding Answers: Atomic Learning
http://www.ndsu.edu/dce/faculty_resources/atomic_learning1
Google Docs
google.com/docs• Collaborate with anyone online• Collaborate in real time• Documents• Presentations• Online forms• Drawings
Organizing Conversations:Live Meeting
• Desktop-to-desktop web conferencing
• If don’t have option, call help desk at 231-8685
• Use headset• Sign up for time to
practice
Defining the Message
• Who’s your target audience?– Be specific
• What is your goal?– What do you want them to do as a result?– What action do they take, not just what they
learned?
Defining the Message
• Set priorities– 3 to 5 main points
Defining the Message Educational program – avoid information overload
News release – inverted pyramid
Media interview – memorable points, repeat them
Web page – use subheads, bullets, links to increase searchability
Facebook – link to more info, ask a question to engage people
Twitter – 140 characters, link if necessary
Just in Time Learning
• Content is standardized
• Delivered in a specific space at a specific time
• Usually a passive setting
Traditional Education (Stocks)
Just in Time Education (Flows)
• Content is customized
• Available anywhere, anytime
• Encourages active learning
Just in Time Learning
• Books
• Publications
• Websites
Stocks = archived, organized
Flows = timely, engaging
• Blogs
• Social media
• Webconferencing
JIT Parenting
JITP newsletter designed so that information that's relevant to your child is automatically delivered to you just in time!.
Ask an Expert
• General vs. targeted widget– www.ag.ndsu.edu/extension– http://www.ag.ndsu.edu/flood
• Start at http://people.extension.org– Set preferences
Understanding Apps
Apps Are Applications
What Makes Smartphones Smart?
• Operating system• Apps processor• Web
• Touchscreen• GPS• Accelerometer
Operating SystemsShare (%) of U.S. Smartphone Subscribers
March 2012www.comscore.com
51.0%
30.7%
12.3%
3.9%
Operating SystemsShare (%) of Global Tablet Market
Jan. 2012Strategic Analytics
58.0%
39.0%
1.5%
NDSU Extension
Disaster Recovery LogAndroid
Winter Survival KitiPhone and Android
Heating Fuel Cost ComparisoniPhone and Android
SD Extension
Noxious Weeds of South DakotaiPhone and Android
SDCES Grazing RecordsiPhone
NPIPM Soybean GuideiPhone and Android
Virtual Farm Manager
• Keep all your field records – be able to view or edit them from your phone or computer anywhere in the world
• Simple Coverage logging (Field Mapping) with multiple colors for multiple seed varieties using your phone’s GPS
• Synced to the VFM website• All Hired Help can see the same notes
Using Social MediaFor Curation
The Value is in the Connections
Twitter #ManureMondaystarted by @LPELC
Reach: 12-15,000 accounts
26-34,000impressions
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
Tips for Tweets
http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
• Use 120-130 characters to leave room for retweets
• Tweet in the evenings and weekends – evening and weekend tweets get more engagement
• Spread your tweets out throughout the day – tweets getmore engagement when they don’t come in bunches
• Use a Twitter client like TweetDeck and a tool likeBuffer to help you schedule tweets
YouTube – NDSU Extension Channel
109 subscribers 182,130 video views
YouTube Tips
• Get social with YouTube – do more than post videos
• Comment on videos – thank creators for their work,add important information and kindly correct errors
• “Like” videos and share them on other social media channels
• Create playlists of quality, related videos
Facebook – NDSU Extension Ward County
175 likes 1,887 user reachedin last 60 days
Facebook Tips
• Post between 8 p.m. and 7 a.m. = moreengagement
• Add questions to post to spark dialogue
• Keep posts simple (status only or 1 photo)
• Post 1 – 2 times per day
Pinterest - Farms & Rural America, Food & Agriculture
Collaborative group board
• 409 pins
• 899 followers
Pinterest Tips
• Organize your boards to allow followers to filter
• Be selective when repinning. Know what the pin is linked to.
• Add comments. What value are you adding when you pin?
Working Differently
• Start with one channel
http://www.flickr.com/photos/andrec/
Working Differently
• Connect with those who share your passion
http://www.flickr.com/photos/suewaters/
Working Differently
• Dedicate 15 minutes/day
http://www.flickr.com/photos/nickpiggott/
Working Differently
• Post and follow-up on comments daily
http://www.flickr.com/photos/tamasrepus/
Working Differently
• Look for opportunities to grow
http://www.flickr.com/photos/donnagrayson/
Effective Presentations• E m i n e n c e• E n l i g h t e n m e n t• E m p o w e r m e n t• E x p e c t a t i o n• E n j o y m e n t• E n g a g e m e n t• E n t h u s i a s m• E n e r g y• E x a m p l e• E n t e r t a i n m e n t• E m p a t h y
Poll Everywhere
• Free instant polling (up to 40 users/poll)• Supports texting, Twitter and web• Multiple choice or open-ended questions• Good for simple pre/post questions• http://www.polleverywhere.com
TurningPoint
• Uses personal responders• Native to Microsoft PowerPoint• Can add graphs, countdown timers and
correct answer indicators to presentation• System + 40 responders available from Ag
Comm
Branding Your Presentation
• Logos• PowerPoint templates• Nondiscrimination, etc.
• Ag: http://www.ag.ndsu.edu/ext-employees/communications-and-marketing-1
• NDSU: http://www.ndsu.edu/vpur/resources/
Slideshare
Anne Adrian
• 57 slideshares
• 91 followers
• 10 slideshares with more than 2000 views each.
http://www.slideshare.net
PPT – Video - YouTube
Why?
• Users don’t need PPT or PPT viewer
• Presentation is streamed not downloaded
• Available to anyone on the web including more than half a billion YouTube users
Tutorial:
http://www.ag.ndsu.edu/agcomm/training/creating-a-youtube-video-from-powerpoint-2010
Prezi
• Cloud-based
• Zoomable canvas
• Visually engaging
• Free educational accounts
• Can present offline
http://prezi.com
Thanks!
CONNECT
• On Twitter – www.twitter.com/NDSUAgComm– www.twitter.com/ndbob
• On Facebook– www.facebook.com/NDSUAgCommWebServices
• Blog/Web– www.ag.ndsu.edu/agcomm– www.ag.ndsu.edu/workingdifferently– www.ag.ndsu.edu/roller/agcommwebservices/