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The
Working in Canada Tool
GTEC - October 28th 2008
Background - Origins
Human Resources and Social Development
Canada (HRSDC) and Citizenship and Immigration
Canada (CIC) co-manage an Immigration Web Portal
called Going to Canada.
HRSDC developed the Working in Canada Tool for the Immigration Web Portal.
Working in Canada Tool launched
on May 24, 2007.
Immigration Portal
Initiative Objective
Portal: Ensure that prospective immigrants and newcomers find the information they need to make an educated decision on settling and working in Canada.
Working in Canada Tool: Through the Tool, a newcomer is able to access information from several national labour market databases and receive a report that is tailored to a specific occupation and city, town or region.
= informed settlement decision
Immigrant/Newcomers Web Visitor Profile
Most are still in other countries; others are newly arrived and trying to find a job.
Not familiar with Canadian labour market or available resources.
Looking for information on settling and finding employment in Canada.
Most are trained professionals.
Most know the name of their job in their country of origin (which may be under a different name in Canada).
Environmental Scan
Numerous resources on the labour market are out there.
Relatively easy to find online resources but difficult to get a complete picture of all issues.
LMI Web site
NOC Web site
Essential Skills Web site
Work Destinations Web site
Immigration Portal
Job Futures Web site
Jobs etc.
HRSDC Web Site
Job Bank Web site
Provincial Web sites
CND Embassies
Multiple NGO Web site
CMHC Web site
CIC Web site
Service Canada Regilating Bodies
LMI Database
NOC Database
Essential Skills Database
Work Destinations Database
2005 – 2007: development of building blocks towards providing labour market information for immigrants and newcomers to Canada in an easier, and streamlined fashion.
Web Services
Databases
A Web Service: a process by which a Web site can pull together specific pieces of information from a database and repackage this content into a new environment.
LMI NOCEssential
Skills
Work Destinations
“Working in Canada” ToolWeb Interface
Background – WiC Web Services
Web Sites
Information Flow
7
Data Sets
Geo. LocationOccupation + =
Working in Canada Tool
WIC Report
13 P/Ts 91 Geo Areas
National Coverage
520 Possible NOCsWeb Services:
• National Occupation Classification (NOC)
• Labour Market Information
• Work Destination (WD)
• Essential Skills (ES)
Databases:
• Job Futures
• National Job Bank
• LINC & SC Centres
DataReport Sections
• Is this a Regulated Profession?
• Main Duties
• Jobs and Skills Requirements
• Wage Information
• Outlook and Prospects
• Job Opportunities
• Associations and Unions
• Training Opportunities
• Language Assessment
• Additional Information
47,000 +
Distinct Report Possibilities
Dynamically pulls information from six labour market databases to produce report tailored to one occupation in one location:
– Parameters:
520 Occupational choices based on the National Occupational Classification (NOC)
X 91 Locations based on Service Canada LMI reporting zones
= over 40,000 unique possible reports
A newcomer receives a report that is tailored to a specific occupation and location. – An internationally trained nurse from the Philippines can verify her skills and her
competencies required in Saskatchewan, compare wages and outlooks in Saskatoon versus Winnipeg, and compare licensing requirements between Saskatchewan and Manitoba;
– An informed decision on where to settle in Canada.
Tool supports a variety of Government of Canada initiatives (direct & indirect):
– the Foreign Credentials Referral Office’s information and referral functions;– Service Canada’s newcomers’ segment; – 1-800 O-Canada general inquiries service; – the Canadian Immigration Integration Project (CIIP) in China, India and the
Philippines; and – Immigrant serving agencies who provide employment counselling.
Who can use it and why…
Free and Internet Accessible Fully Bilingual - French and English
Contains up-to-date, factual and relevant information Tailored to an individual’s specifications
(occupation & location) Production of multiple reports enables an individual to compare labour
market conditions in different locations
= an informed settlement decision
Benefits of WIC Tool
Benefits of WIC Tool […]
Supported by a Guide to Working in Canada
- Complementary information- Helpful advice - choose settlement l
occupation where you can afford to live and your job prospects are good.
- Tips - avoid spending money on a credential assessment that is not required or not recognized.
- Trends - most newcomers settle in the largest cities which have the highest housing prices and lowest vacancy rates
Statistics! Who is searching for what information?
Results to Date
Relatively young Web site
Over 500,000 reports produced – 8 ½ minutes average visit time – 30% of client traffic from bookmarks/type-ins. – Users from over 170 countries. – Over 75% client traffic from outside of Canada– Client traffic consistent with top source countries of
Permanent Residents. • Except China
Top Searches;– Provinces: most searched P/Ts correspond with CIC data on provincial
Immigrant landings (ON 38%, BC 18, AB 16 & QC 15)
– Cities: Toronto (23%), Vancouver (12), Montreal (9), Calgary (8)
[Results from May 24th 2007 to September 30th 2008]
Results to Date […]
Top Searched Occupations:– 10.5% Engineers; 9.5% Accountants;
4.0% Technicians; 6.0% Teachers; 4.0% Nurses; 1.5% Doctors
Top Searched Sectors: – 10.0% Regulated Health Occupations & 9.5% Information Technology
Client traffic patterns: – Users from France research Quebec– Users from India mostly research ON, then BC & AB
• Occupations (both France and India): Sales Managers, Accountants, Engineers and Teachers
– Users from the Philippines primarily research AB & ON then BC & MB • Occupations: Accountant and Nurse
– Users from China mostly research ON & BC, then AB• Occupations: Accountant, Engineer and IT occupations
[Results from March 1st 2008 to August 31st 2008]
Related Development
Partner WiC Tools
– Seamless integration into a third party’s Web site
– Full access to national WiC Tool data sets
– Can be tailored to reflect specific area (e.g.: Province) or occupation
– Minimal cost, fully bilingual
– Enhances Web sites targeted to newcomers
– First Partner WiCs launched August 2008
2. WiC Information Integration Tool (WiC-IIT)
– Enables third parties to propose complementary information for display in WiC Reports without being a database player.
– Potential content providers: • P/T Governments, Regulatory Bodies, Sector Councils, etc.
– To be launched Fall 2008
Related Development […]
Typical WIC Tool Visit
• Is this a Regulated Profession?
• Main Duties
• Jobs and Skills Requirements
• Wage Information
• Outlook and Prospects
• Job Opportunities
• Associations and Unions
• Training Opportunities
• Language Assessment
• Service Canada Centre Listings
• Language Centre Listings
• Additional Information
1. Choose an Occupation 2. Choose a Location 3. Generate a Report.
Data Sets
• National Occupation Classification
• Labour Market Information
• Work Destination Essential Skills
• Job Futures
• National Job Bank
• Service Canada Listings
• Language Centre Listings
• …
Examples of some external content has been added manually (ad-hoc basis)
- P/T Portal mentions
- P/T specific language programs
- etc.
Challenge: all coded manually.
As WiC Tool becomes more popular and is discovered by partners; requests have become more frequent.
Information Integration Tool (WiC-IIT)
A new interface which will enable the incorporation of 3rd party content into one or many sections of the WiC Tool report.
WIC Report3rd Party Content
WIC-IIT
Tool
WiC-IIT Occupation Selection
Selecting the occupations that will be affected.
WiC-IIT Location Selection
Choosing which Provinces / Areas will see the new data.
Adding New Data in a WiC-IIT Section
Linkages
Platform where you can propose and showcase some of your links and content in WiC Reports.
Provide National context and enable P/Ts to offer perspective from their jurisdictions.
Approach
Phased in approach.
Cross-jurisdiction partnerships.
WiC Structure: “clearinghouse” model.
Example of new WiC-IIT Data in WiC Tool Report