WORKING ON SAFETY, 3rd International Conference 12-15 September 2006
Safe in Finland -comprehensive safety campaign for accident prevention including work, home, traffic and
leisure time
Päivi Rauramo, Occupational Safety ExpertCentre for Occupational Safety
• aims at impacting the behaviour of people by using employers and safety organisations to promote the “zero accidents” concept as a basis for the safety thinking of each individual at work, in traffic, at home and in leisure-time activities.
Safe in Finland- campaign
• Part of the Occupational accident prevention programme 2001-2005
• Negotiations between the interested parties 2003
• ”Media bliz” 2004• The largest safety campaign ever launched
in Finland • All of the main safety organisations involved • The Finnish President, Tarja Halonen
patroness of the campaign
Background• In Finland, approximately 1.000.000 accidents
occur every year• 2500 - 3000 fatal• About 80% take place outside work. • The accidents outside work cause more problems
and cost more money.• The statistical trend is downward in work-related
accidents and traffic accidents. • In contrast the number of accidents at home and
during leisure time has increased at an alarming rate!
Fatal accidents in Finlandwww.ktl.fi/tapaturmat
Sports 28,9 %
Home 27,1 %
Work 17,8 %Traffic6,1 %
Violence 9,8 % Other 10,3 %
Accidents in FinlandSuomalaisten turvallisuus 2003, Oikeuspoliittinen tutkimuslaitos, tutkimustiedonantoja 58, Helsinki 2004
The Stages of Communication strategy• STATUS
– lack of knowlege and attitude problems• COMMITMENT AND CO-OPERATION OF SAFETY
PLAYERS• RASING AWARENESS AND DEBATE
– street advertaising, radio, TV, internet, newspapers
• CHANGE IN ATTITUDE– direct marketing, internet, seminars, events,
education, internal communications• CHANGE IN BEHAVIOR
– information, interaction
• Work• Traffic• Home and
leasure time
Citizens, Public at
large
WorkplacesSchools,
Educational institutes
Safety playersMedia
Target groups
The main message
• Accidents do not occur by chance
• Any accident can be prevented
• Slogan:
Methods• The campaign website (www.nolla.fi), with
continuously updated themes and news, has served as communications channel for the campaign and as a source of information.
• The theme material is produced in cooperation with the expert organisations.
• Previous themes: risk and attitudes, traffic and mobility, explosives, electricity and chemical safety, fire safety, construction and restoration, physical exercise.
Results and feedback
• Workplaces, schools, educational institutions, communities and individuals all over Finland have learned to resort to the website www.nolla.fi and to exploit the material provided through the website.
• The visitor count and material orders are increasing.
• A large number of spontaneous positive feedback
• The partners have expressed their satisfaction
• Synergetic advantages are gained through co-operation and sharing.
• The synergy effects have proven both economically efficient and added to campaign visibility and the positive response.
• More and more workplaces have extended their systematic accident prevention work beyond working hours.
• Seminars, other events and material have been produced with top experts sharing their knowledge new opportunities for networking and exchange of ideas on safety
• The cooperative approach is a guarantee of a sufficient degree of expertise in different specialised areas of safety.
• Annual safety campaigns have been gathered together under one “umbrella” easy to find and use.
Work place activities
• Risk assessment: work-home-traffic-leasure time activities
• Promoting the working ability of employees and their health in general
• Safety training• Measures to improve safety in traffic, on the
way to work and back home, have been taken in co-operation with local authorities.
• Distribution of protective equipment, such as reflectors or bicycle helmets.
• Safety information provided in all possible occasions.
Sick absence RuukkiDays/year
WORK PLACE TRAFFIC LEASURE TIMEACCIDENTS at
One Good Example
3756
24271635
481
54594648
2427
29273241 2253
24322878
1838
28261595
1891611493
428718
1329919
462 338 461 535 248 340 80
4883
52355340
6166
5951
7804
6314
5921
3831
6860
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
1-2
Q 2
005
Työpaikkatapaturmat Työmatkatapaturmat Vapaa-ajan tapaturmat
The popular Safety test• A pocket size booklet helps to
identify everyday risks and to counteract them.
• A safety assessment tool in safety training and campaigns, on theme days, various kinds of training programmes, competitions and in first aid training.
• The same test is available at the internet page.
“I’m the best!” 130–105 points, The cat still has 9 lives.
“Well, minor scratches!” 104 – 79 points, the cat still has 8 lives!
“Oh, poor me!” 78 – 53 points, the cat still has 6 lives!
“That wasn’t supposed to happen!”
52-27 points, the cat still has 4 lives!
“Good luck`s not enough – I MEAN IT!” 26-0 points, the cat still has 2 lives…
