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APROJECTREPORT
ONWORKING OF
SAHARA INDIA PARIWAR
“A study on working activities ,deposit schemes ,
Financial Bonds & Policy of Sahara India Financial
Corporation
A Report submitted in partial fulfillment of the requirement ofMCOM-III SEM Regular Programme 2010-11
“G.S.College of Commerce, Jabalpur ”
SUBMITTED BY:
JITENDRA GARG
1
ACKNOWLEDGEMENT
No task however small can be completed withoutProper guidance and encouragement.
If gives me immence pleasure while submittedthe project for particular fulfillment ofMASTER OF COMMERCE.
Every trainee expects a lot thing from the eminentScholars and leading authorities of company andi am not an exception. I take this opportunity onthe subject matter of this report. At this report, Iwish to thanksMr.Rajesh Chouhan(Branch Manager) ofSAHARA INDIA PARIWAR.Branch office Garha, Jabalpur.support me lot.
I thankful to Prof.Sunil Pahwa, Project Head,G.S.College of Commerce.
Jitendra Garg M.Com III sem
2
DECLARATION
I Jitendra Garg, a student of M.Com 2010-2011.
Of Rani Durgawati University Jabalpur, hereby declare
that the project report entitled Working
Of SAHARA INDIA PARIWAR is the outcome of my
own
Work and the same has not being submitted to any
Institute for the award of any professional diploma.
Jitendra Garg
M.Com III sem
3
Executive Summary
Being a trainee at Sahara India Financial Corporation, my objectives of study are:
• To know the avenues where investors want to invest.
• To know the purpose behind their investment.
• To know the market trend.
• To know their expectations regarding returns.
The study of knowing different views of investors for the investment avenues involves
Demographic background, Educational background, and Experience & Industrial background.
To give a strong base to my study I undertook a research at the Sikar region and used
schedule, Personal Interview of investors in determining the investment pattern. The research
gave findings to make conclusion.
Through this research, I have studied different aspects of investment such as:-
• In which sector investors prefer to invest?
• What is the main purpose behind their investment?
• What are the expectations regarding returns?
Table of Contents4
INTRODUCTION OF THE INDUSTRY
5
1 Acknowledgement 2
2 Declaration 3
3 Executive Summary 4
4 Introduction of Industry 6
5 Introduction of Organization 22
Part B Introduction of Project
1 Concept 28
2 Objective 29-30
3 Target/Achievements 31
4 RESEARCH METHODOLOGY
Research Aim
Research objective
Limitation of Study
41-46
444446
5 Fact & Finding 47
6 Analysis 48
7 SWOT Analysis 56
8 Conclusion 57-59
8 Annexure/Questionnaire 60-61
9 Bibliography 62
COMPANY‘S PROFILE
Sahara India- a corporate, which believe that quality, is never an accident it is a result of
planning, team work and a commitment of excellence. Sahara India Pariwar is a multi-business
conglomerate with diversified business interest that includes finance, real estate, media &
entertainment, tourism & hospitality, and service & trading.
Sahara India Pariwar
Year1978 in Gorakhpur, India
2009, headquarter in
lucknow India
Workers 3 12.05 lack
Dependents 15 78.50 lack
Asset 2000 Over 75,000 crore
Establishments 1 2105
No Trade union
No owner
Important Points
6
The employees at Sahara India Pariwar greet each other by saying “Sahara Pranam”.
Every year, republic day and independence day is celebrated as Bharat Parv ( national
festival) and Sahara India Pariwar celebrates it as the biggest event of the pariwar( family).
Sahara India Pariwar has been the official sponsors of the Indian cricket team and Indian
hockey team.
Sahara India Pariwar in often referred as the world’s largest family.
910,000 workers/ employees and no trade union.
Its five star hostel ‘Sahara Star’ near Mumbai airport has the world’s largest pillar less
clear-to-sky dome of its kind.
Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6 hours
and 35 minutes 0n 5th June 1988 at amby vally city.
Hold the record in India for 25%-50% hike in the gross salary of all of its employees at one
go.
Conducts mass marriage ceremony of 101 underprivileged girls every year.
Subrato Roy Sahara is also referred as “Saharasri”.
Profit Sharing
7
OVERVIEW
8
Sahara India Pariwar is a major entity on the corporate scene having diversified business
interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer
Products, Manufacturing, and Services & Trading.
Quality is our essence and we, at Sahara India Pariwar , have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We
look forward to reaching the zenith and reaffirm our commitment to the process of sound
nation-building.
CORE COMMITMENTS - OUR STRENGTH
Emotion
Discipline
Duty
No discrimination
Quality
Give respect
Self-respect
Truth
Collective Materialism
Religion
Absolute Honesty
What
A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &
9
everybody - Be it to a depositor, newspaper reader, consumer.... all business associates and
Sahara India Family Members.
Need
India needs effective consumer protection and protection of workers' genuine rights. There are
various agencies, promising protection & action. But no external body can provide justice
unless the company becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO
DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very dominating nature.
Motto
We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH QUALITY - means
enthusiastic, productive performance of duty "KARTAVYA' towards the consumer', workers'
genuine satisfaction.
Aim
To provide justice - be it a matter of the tiniest imperfection or injustice in our COMMITMENT -
products or services. direct or indirect, short term or long term.
Where
Kindly rush your grievances/suggestions or any queries related to Sahara India Pariwar to the nearest
Sahara establishment and/or to:-
Sahara India Pariwar is a major entity on the corporate scene having diversified business
interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer
Products, Manufacturing, and Services & Trading.
Quality
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We
look forward to reaching the zenith and reaffirm our commitment to the process of sound
nation-building.
WE CHASE QUALITY, QUANTITY CHASES US
10
Core Commitments - Our Strength
Emotion
Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit,
from their point of view. EMOTION is THE KEY that generates the required energy and
enthusiasm for desired quality performance.
Discipline
The enthusiastic obedience of laws and orders, which are given by the rightful authority.
Duty
The enthusiastic obedience of laws and orders, which are given by our CONSCIENCE.
NO Discrimination
Never should we discriminate in any of our actions, reactions, attitudes, decisions,
conclusions, in any of our expressions while caring for the six health’s of other human beings,
namely physical, material, mental, emotional, social and professional health’s.
Quality
Results from honoring Rules, Regulations, Commitments, Values, Fairness, Performance of
Duties by honestly balancing one's own and others' reasonable point of view in the matters of
Material & Emotional aspects.
Give Respect
11
To definitely make others feel important and respected by giving sincere regard to others'
feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.
Self-Respect
To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm
feelings for oneself among others on a continuous basis.
Truth
Means total transparency in action, reaction, attitude and all other expressions and the
conviction to follow the right course.
Collective Materialism
Means to progress and prosper together for collective sharing and caring and not individually
or for a select group.
Religion
There is a religion higher than religion itself - it is NATIONALITY. We may practice our
religions in the confines of our homes, but outside, we should be Indians and only Indians.
'Bharatiyata' or Nationalism thus becomes our supreme religion.
12
PHILOSOPHY
SAHARA INDIA PARIWAR'S PHILOSOPHY - "Collective Materialism"
In any human relationship, it becomes imperative to take into consideration the materialistic
aspect of life - we do so but by giving it second priority.
The first priority is given to emotional aspect and with perfect blending of materialism with
emotionalism, results in continuous collective growth for collective sharing and caring, that
gives an impetus to our philosophy - "COLLECTIVE MATERIALISM".
BHARTIYATA
There is a religion higher than religion itself - it is the INDIAN NATIONALITY. The swirl of the
Tricolor never fails to move a Sahara Worker. For we believe, it is the great feeling that
transcends all castes, creed and sects. Bharat Parva is Celebrated on every 26th of January
and 15th of August with a spirit and gaiety rarely seen. It comes from our heart.
LEADERSHIP
13
My Biggest Achievement in Life “I’m very proud to be the Guardian of The
world’s Largest Family.
"Saharasri" Subrata Roy Sahara
Managing Worker & Chairman
Sahara India Pariwar
In business profit earnings and overall growth of business get the highest priority and are
certainly creditable, but ultimate credibility of business enterprise, particularly of larger ones is
in the utilization of profit, be it for best possible enlistment of its workforce and for espousing
Social, National Development causes or for rendering services to mankind as a whole.
Fulfilling the Qualitative aspect of utilization of profit, the world's largest family ‘Sahara India
Pariwar' is proud to have reached today new horizons of growth and development.
On the basis of our philosophy of Collective Materialism we have always given importance to
the fact that profit earning is the Quantitative aspect whereas the proper utilization of profit is
the Qualitative aspect. Ironically, we only recognize and get recognized by the Quantitative
aspect.
I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every action,
reaction, selection, appreciation or criticism should be oriented strictly towards the Qualitative
aspect. I appeal to anybody and everybody to accord top priority to Qualitative aspect in
anything and everything for peaceful, prosperous and progressive co-existence of mankind
anywhere and everywhere.
Today, I feel proud of the fact that I am the Guardian of the World's largest family. Perhaps, I
am the world's only person whose family is so vast, so disciplined, so dedicated and so
committed. Such a vast family as Sahara India Pariwar has a grand and infinite future and I am
sure that we will sustain our duty, consciousness, discipline and dutifulness with a sense of
dedication, as we have always done in the past, so that together we could build an India full of
energy and radiance.
14
Structure of Sahara India Business:-
15
SAHARAINDIA PARIWAR
Business
Finance Infrastructure & Housing
Media & Entertainment
Consumer Product
Manufactur-ing
Service & Trading
Para banking
Life Insurance
Mutual Fund
Hosing Finance
Hill City
Mega Quality Townships
Hotels
Hospitals
Residential & Commercial
Project
Entertainment Channel
Movie Channel
World
Cinema Production
Cinema Halls
Consumer Product &
Retail ChainJute Project
Handicraft Promotion
Sahara Next
Care House
Travel & Tourism
News
Sahara India Life Insurance Company Ltd.
(First Wholly Indian Life Insurance Company in the Private Sector)
With Life Insurance Penetration in India at just about 22% of the Insurable population
and premium income of 2% of GDP, the group sees it as a very high growth sector of
Indian economy
Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-owned Life
Insurance Company in the private sector. We launched our operations on 30 October 2004
after being granted license to operate as a life insurer in India by Insurance Regulatory and
Development Authority on 6 February 2004.
The range of products:
Sahara Nidhi - Endowment (with profit)
Sahara Sampann - Money back (with profit)
Sahara Amar Jeevan - Deferred Annuity
Sahara Kavach – A pure term policy
Sahara Sanchay-R - Unit Linked plan
Sahara Swabhimaan - Unit Linked Pension Plan
Sahara Ankur – A unit linked policy for children
Sahara Samriddhi – Money back with profits
Sahara Sahyog - Micro Endowment Insurance Plan
Sahara Samooh Samyojana - Unit Linked Group Savings cum Insurance plan
Sahara Jamakarta Samooh Bima - Group Term Insurance Plan-Non-Par
16
Sahara Assets Management Company Pvt. Ltd.
Sach Mein Mutual!
One of the fastest growing sectors in India with an average CAGR of 20% over the past
5 years.
With a view to offering its clientele a mutual fund that is truly mutual, Sahara Mutual Fund was
established in 2005. Our financial experts help hundreds of people to manage their mutual
fund investments, diversify their portfolios and reduce their investment risks.
Sahara Mutual Fund offers seven schemes, of which 3 are Equity schemes viz. Sahara
Growth Fund, Sahara Tax Gain, Sahara Madcap Fund and 4 are Debt-oriented schemes viz.
Sahara Income Fund, Sahara Short Term Fund, Sahara Liquid Fund and Sahara Gilt Fund.
Our Investment Advisors help our clientele create the perfect balance of returns, safety and
liquidity by assisting them to choose the right scheme, based on their risk profile and
investment goals.
At Sahara Mutual Fund, we take the onus for our performance by linking it to the fee we earn.
It is about building a long term relationship. One in which we remain 'Mutually Yours' over the
years. That's why we offer our clientele the Variable Pricing Option.
17
Sahara Housingfina Corporation Limited
Every year in India all companies together disburse Rs. 33,000 crore (USD 7653 million)
loan with a growth rate of around 20%
Sahara Housingfinas Corporation Limited was founded in August 2002 with its registered
corporate office at Kolkata. SHCL commenced retail-lending business in May 2004 with
professionals from the industry and fully integrated on-line systems solution backed by strong
procedures and underwriting standards. Today we operate from four regions viz. Kolkata,
Lucknow, Hyderabad and Mumbai and have a branch each in Kolkata, Asansol, Siliguri,
Lucknow, Gorakhpur, Pune, Hyderabad, Vijaywada and Mumbai. We serve our clientele
through our attractive and competitive home loan schemes. Specially tailored schemes for the
allotees of Sahara City Homes are also being worked out. We are expanding our business by
increasing the number of business outlets.
18
Media & Entertainment:-
Sahara India Pariwar’s foray into the field of media and entertainment began with the launch of
Sahara TV on 28 March 2000 with the 24-hour free-to-air Digital Hindi General Entertainment
Channel beamed across 66 countries. On 10th October 2004, the channel was rechristened
Sahara One Television with the launch of the First Indian Sangeet Awards held at the Royal
Albert Hall, London. Sahara One subsequently converted into a pay channel mode and is part
of the Sahara One bouquet of channels. Today, Sahara One Television reaches out to over
40 million Cable and Satellite Television homes.
19
Consumer Products & Retail Chain:-
At present our product division offers a range of products of everyday use as well as objects of
desire through a chain of showrooms called 'Unique' in various locations of India. The number
of these showrooms is proposed to be increased to 6000. The products offered come under
three categories.
1. Sahara Select - Fashion & Lifestyle Products
2. Sahara Care - Daily Need Products &
3. Sahara Sports - Fitness & Leisure Products
Examples:-
Personal & Beauty Care
Home Care
Clothing
Jewellery & Watches
Accessories
Home Decor
House ware
Home Furnishings
20
Kids Products
Manufacturing & Service Trading:-
Sahara India launch a new innovative projects as per as:
Araria Jute project: Production of handloom, handicrafts & hand-knitted carpets to bring forth
socio-economic development of the people of Araria.
21
INTRODUCTION OF ORGANIZATION
Sahara India Financial Corporation Limited (SIFO)
INDIA'S LARGEST RESIDUARY NON-BANKING COMPANY IN THE PRIVATE SECTOR
WITH THE HIGHEST YEARLY DEPOSIT LEVEL
First RNBC to be granted a certificate of registration by the Reserve Bank of India.
Number of deposit accounts as on October -09 : 3.04cr
1508 Service Centers
Succeeded in inculcating the savings habit amongst the common man-middle/lower
middle/lower class of the society with even a minimum daily deposit of Re.1.
Contributing to the national economy for the overall development of the country, through
money invested in Government Securities, Banks & Institutions.
Compliance of 'KYC' and Anti Money Laundering standards of RNBC's issued by the
Reserve Bank of India.
Sponsor of Sahara Mutual Fund.
Co-promoter of Life Insurance business under the name and style of Sahara India Life
Insurance Company Limited.
22
Registration by Reserve Bank of India
Sahara India Financial Corporation Limited is the first Residuary Non-Banking Company of the
country that has been granted Certificate of Registration by Reserve Bank of India in
conformity with directions applicable on Residuary Non-Banking Financial Companies
(RNBC’s).
23
Our Strong and Strict Fundamentals-
Stringent Expense Control with the Cost of Fund including Interest Cost about 7% per
annum.
No Speculative Investment with total Investment in Equity at 0.85% of the Total Assets.
High-Class Quality Investment which restrict our Non-Performing Assets ratio to 0.04%
only.
Capital Adequacy Ratio of 28.96% while the statutory requirement is for 12% only.
Our Controls & Checks-
Customized Application software’s are being used to provide prompt, error free &
secure services to our Esteemed Depositors.
All Receipts & Payments are possible after a set of foolproof controls without any need
for human reconciliation.
Each & every payment, at all Service Centers is through a computer processed advice
issued from Command Office.
1493 Service Centers have online connectivity through a network of VSAT's making
communication fast & reliable.
24
"RESIDUARY NON-BANKING COMPANIES (RESERVE BANK OF INDIA) DIRECTIONS, 1987" WHICH ARE TOTALLY APPLICABLE ON SIFO.
The Direction: To invest and keep invested 100% of deposit liabilities along with interest
accrued thereon in high quality securities as specified/approve d by Reserve Bank Of India
(including Government Securities and/or Government Guaranteed Bonds and Fixed/Certificate
of Deposit of Scheduled Commercial Banks and/or Government Financial Institutions).
Safety of the Invested Scraps: To keep scraps in safe custody with a nationalized
bank. Not even a single paisa withdrawal from its investments for its expenses or other use.
Withdrawals can only be possible for discharge of liabilities to the depositors.
Security for Depositors: All these securities are to be valued at their current market price
and the realizable value of all these assets should at any point of time be 100% or more of the
aggregate deposit liabilities along with interest accrued thereon. Thus there is a full cover for
all the depositors.
25
Authentication: The above pattern of investment is authenticated on a quarterly basis by
the statutory auditors and the auditors' certificate issued at the end of every March, June,
September & December, is submitted to the Reserve Bank of India within a specified time.
Various other returns as per statutory requirements are also furnished regularly.
Our Founder
Few men in history have made as dramatic a contribution to their country’s economic fortunes
as did the founder of Sahara India Financial Corporation, "Saharasri" Subrata Roy Sahara.
Fewer still have left behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true genius of
Subrata Roy: The corporate visionary, the unmatched strategist, the proud patriot, the leader
of men, the architect of India’s capital markets.
But the role Subatra cherished most was perhaps that of India’s greatest wealth creator. In one
lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.
When Subatra Roy embarked on his first business venture, he had a seed capital of barely
Undaunted, Subatra Roy managed to convince a large number of first-time retail investors to
participate in the unfolding Sahara India story and put their hard-earned money in the Sahara
IPO, promising them, in exchange for their trust, substantial return on their investments. It was
to be the start of one of great stories of mutual respect and reciprocal gain in the Indian
markets.
26
Under Subrata Roy extraordinary vision and leadership, Sahara scripted one of the greatest
growth stories in corporate history anywhere in the world, and went on to become India’s
largest private sector enterprise.
Through out this amazing journey, Subrata always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Sahara stock, and creating one of the world’s largest shareholder families.
Sahara India Financial Corporation offers you products that fulfill your savings and
protection needs. Our aim is to emerge as a transnational Life Insurer of global scale and
standard.
Sahara India Financial Corporations an associate company of Sahara India Parvar. Sahara
India Financial Corporations is one of India’s leading private sector financial services
companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Sahara India Financial Corporations has interests in asset
management and mutual funds, stock broking, life and general bonds, proprietary investments,
private equity and other activities in financial services.
27
Sahara India Parivar also has presence in Energy, Natural Resources, Media, Entertainment,
Healthcare and Infrastructure.
Products offered by the Sahara India Financial Corporation
1) Sahara Real Assets Bond
2) Sahara Star Plus
3) Sahara Minor
4) Sahara Super
5) Sahara 4 DS
6) Sahara FD
28
PART – B
INTRODUCTION OF PROJECT
Concept
“A study on different aspects, which works as motivational factor for advisor to sale Financial
Bonds & Policy of Sahara India Financial Corporation.” Like what are the various marketing
issues related to the bonds products and how does it affect the occupation and income level
and how it is different from other bonds product with reference to related these Company. This
is the topic that I am going to concentrate during my 4 month SIP and OJT. Here I am going to
29
find out what type of customers are preferring the policies according to their occupation and
income level and also let me understand the efforts that an financial company make to meet
the customers’ demands/requirements as well as making reasonable business.
OBJECTIVE OF STUDY
Objective of Internship at Sahara India Pariwar
The objective of the summer internship is to get the first corporate exposure which helps a
student in understanding the corporate culture. However taking up the on the job training with
Sahara India Financial Corporation has been not only a learning but also a cherishing
experience. The OJT was interesting as well as challenging in its own way. The following came
under purview of the OJT:
Understanding the concept of finance as an industry
Understanding the regulations of finance.
To know the organization culture.
To learn how to convenience the customer for buying the financial Bonds
To learn the process to fill up the form and the required documentation.
In an Asset Management Company what can be the objective for a trainee?
Yes, it has to do with sales. My OJT can be divided into Recruitment and sales.30
The Sales task involves generating leads to recognizing the need of the plan suiting the
investor and finally helping him/her in meeting their financial objective. Finally converting the
lead and getting the form filled by the customer.
Identifying: Identifying the customer base for financial plan contacting the customers
and fixing up meetings with the eminent corporate heads and customers.
Relationship Building: This is building relationship with the customers.
Setting Financial Goals: By discussing the financial goal of the customer their financial
goals can be set and achieved.
Choosing the appropriate Plan: After discussing the Financial Goals the appropriate
plan is chosen depending on the investment objective and tenure of the investor.
Closing the Deal : After the above mentioned steps the following things are done :
The customer is shown the Fact sheet showing the past record and performance of the
Plan.
The customer is informed about the statement he would receive and the process of
redemption, additional investment and Switch facility etc.
Master Form: The deal is finally closed by completing and signing the form and
attaching the documents required.
Once all this is complete the forms are submitted at the Office at OM and the
acknowledgement is handed over to the customer.
My job starts from the first step and ends at the last. There are certain points to be taken care
of:
I try involving the Relationship Officer at the branch so that she can handle the
customers in my absence.
31
It is to be seen that the customer has to be guided about the fund suiting his
requirement.
The customer is informed of the entry and exit load depending on the plan opted for.
Target / Tasks
The targets I had been given is to selling of financial policies worth Rs.1,5000 and also make
the customer aware about Financial and while doing so selling the plans of Sahara India
Pariwar well. I have achieved my target by the end of my project, by training the staff members
and not leaving a single lead unconverted. The following are the targets or Tasks under my
purview:
Understanding the concept of financial bonds as an investment avenue and analyzing the
guidelines issued by IRDA.
Following the targets set by the company for the sale of Identifying potential investors and
suggesting the various plans which would cater to their needs, while explaining to them to
position of the particular plan.
Full responsibility related to the application form, collection of documents from customers,
cheque and acknowledgement to be given to the customers.
32
ACHIEVEMENTS
I have completed all the targets given to me with the help of my company guide and the
faculty guide The following is a table showing the Bond & recruitment sold by me :
Personality Development
o Working under the guidance of Mr .Rajesh Chauhan has been a rewarding
experience. His knowledge of financial sector and his way of approaching the
client is a teaching Institute in itself. Although his charismatic personality is
difficult to be acquired easily I have tried picking up points and learning from him.
o A Meeting and Contacting customer has helped me in developing confidence and
acquiring better presentation skill.
o The feedback of Mr. .Rajesh Chauhan and the interaction with the customers
has surely given me a new light and motivated me to be more updated and
emerge as a better professional.
Corporate Exposure
Being a Trainee the SIP was moving a step ahead into the corporate world as a Professional
(as I already have work experience), the road ahead was not easy but the learning has been
enriching enough to forget about the hardships. The following was an achievement which
would go with me throughout my professional life:
33
S.No. month No. Of Bond &
recruitment
Amount
1. 45 day’s 3 Bond 5000 per Bond
Approx.
The Sahara India Parivar is among India’s top ten private sector business houses on all major
financial parameters, with a market capitalization of Rs.15000 Crore, net assets in excess of
Rs.1937127.27Lac, and net worth to the tune of Rs.55,000 crores (US$ 14 billion)
Across different companies, the group has a customer base of over 05 million, the largest in
India. Through its products and services, the Sahara India Parvar touches the life of 1 in 50
Indians every single day. It has a business presence that extends to over 20000 towns and 4.5
lakhs villages in India, and 5 continents across the world.
The interests of the Group range from communications (Sahara India) and financial services
(Sahara Indian Corporation Ltd), to generation, Infrastructure and entertainment.
COMPETITORS
Before financial bonds sector was opened to the private sector Financial Corporation was the
only Financial company in India. But after globalization there are number of financial bonds
companies in India.
Financial companies in India:
Aviva Financial
Birla Sun Life
HDFC Standard Bank
ICICI Bank
Kotak Mahindra Bank
Post Office Bonds
Reliance Capital
SBI Capital
34
Government Securities
Tata Financial Securities
GENERAL PROFILE OF AN ADVISOR
DEFINITION
ADVISOR
“ADVISOR” OR “FINANCIAL ADVISOR” MEANS AN FINANCIAL AGENT LICENSED TO
ACT SUCH AS UNDER THE RELEVANT PROVISIONS OF THE FINANCIAL ACT AND WHO
HAS ENTERED INTO THE AGREEMENT WITH SAHARA.
“AGREEMENT” OR “ADVISOR AGREEMENT” MEANS THE AGREEMENT SEPARATELY
ENTER INTO BETWEEN EACH ADVISOR AND SAHARA.
35
DUTIES AND RESPONSIBILITIES OF THE ADVISOR
The financial bonds advisor, in addition and subject to to such duties and responsibilities
contained elsewhere in the manual or the agreement and the financial bonds law, shall:
Use his best effort, give his time and attention and exercise due skill and diligence for
the purpose of performing his function and to promote the interest.
Fulfill the minimum performance requirements prescribe from time to time.
Comply at all times with any instruction or guidelines that may be issued.
VISIT RELEVANT BRANCH OF IVL AND THE WEBSITE / FINANCIAL ADVISOR PORTAL.
Bear and pay all cost, charges and expenses incurred by him in the conduct of his
activities and excepts for the commission that he is entitled to under the agreement and
manual, ivl shall not be liable to reimburse to him any such costs, charges or expenses.
Use ethical and lawful means for performing his function to under the agreement and
manual, ivl shall not any time behave in a manner, which may cause any disrepute to or
effect the reputation or cause damage to the goodwill of ivl.
Hold forms, proposal forms, application, cheques, drafts, premium, monies, properties
or securities collected or received by the financial advisor on behalf of ivl from o
prospect or policyholder in trust for and on behalf of ivl.36
Before we move on to searching it is an important to know the profile of the advisor.
The general profile would be: -
Age: - 25-45
Smart appearance and sound health
Good market
High IQ and common sense
Drive and ambition
Money motivation
Ability to work under pressure
Prior sales experience
High energy level
Integrity and characte
BE AN ADVISOR
Being an sahara india financial corporation can be an enriching and career option. It’s
opportunity to with an industry leader be in touch with the latest and finest financial practice
from around the globe grow with personally and professional.
Her are some of the benefits of being in sahara india financial corporation advisors.
Unlimited earning potential
A clear career path
All round support through exclusive business advertising your own in house consultant
and world-class hailing.
WHAT DOES IT TAKE TO BE AN SAHARA INDIA ADVISOR?
At sahara india we believe that our ambassadors to customers. They are the key source of
business for the organization and are the continuing link with your clients. That is why we
take a lot of care in recruiting and developing our advisor forces, so that we continue to set
higher standard of living of quality in service and salesmen ship. To cater to the need of
knowledge-oriented market place, we look for graduates who are service, good
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communication and enjoy meeting new people prior sales experience is an added benefit
some. Of the qualities we seek are
Self-motivation.
A master communication
A go-getter
A graduated
Training
At Sahara financial we understand the importance of training in a dynamic business
environment our advisor got through both generic and specific professional program that help
them remain well informed and knowledge about the company product in the market. There is
a further focus on soft skill such as communication, managing, and long-term relationship and
selling skill, which very relevant in a service.
Business professional routing Sahara India also offers convent-training option such as online
and self-learning are also providing the organization. An 18-day training schedule covers the
mandatory irda training requirement and Sahara India product training modular revision
session ensure that the candidates thoroughly understand the course content and are walk
prepared for the licensing examination.
Theoretical is inter spersed with practical appointment setting with potential customers, giving
advisors a feel how their business will work from the very first day sell through the unit
manager and management provide continuous support to the advisor in achieving
independence towards garnering business.
CAREER
At Sahara Pariwar career development is emphasized upon from the very day the advisor joint
the system. Through individual meeting with his or her manager, the advisor can various issue
related to the business development and career enhancement. Expectation from the
organization in term of chalking a career in the industry is also discussed.
Advisor can participate in this programmed, subject to certain criteria being fulfilled. Advisor
seminar program absorption into the management in another career enhancement option
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provided at Sahara financial through advisor seminar program. This program help advisor build
full time career as a unit manager in the organization, offering great potential for managing a
team of advisor and personal development advisor seminar programmed is also available to
advisor
Who are able to meet the performance criteria within the stipulated time?
PROCESS TO BE FOLLOWED
Identify are to conduct survey so that we can get maximum of likely fc”. Fc is the primary
function underwriters who explain the plan and advise on the correct selection that will meet
the need of the customer. Fc should having good communication skill and convincing power
and above all have good social. So we have to search find out the area where we can find out
the target customer that is fc to collect the information of potential area we go though
newspapers, magazine. So we can have knowledge of all honing in the city. Than we select
some area, which hold meetings, clubs, seminars and public joints, we will go there with our
whole team to brief the person the person about the company and advisor though the
presentation specters get the knowledge of company and work of fc’s than we collect data
from them. We also did survey of good location so that we can catch more people. This
survey give me information about advertisement and some hint’s also we also target new
graduate as are need to be in job and perform better by work to bring in the business for
company.
Identifying weather the prospect fit out profile or likely fc” by administering questionnaire. After
identify potential area we had to approach the person who fulfills the mandatory as well as
optional parameter of a fc, mandatory parameter include that they do not have Sahara India
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agency and has social contact base of more than so people after analyzing the field
questionnaire we can able to judge best out of this best and identify whether prospect fit our
profile of ‘likely’ advisor with this.
RESEARCH METHODOLOGY
DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting business data -
for example as part of a process improvement or similar project.
Data collection usually takes place early on in an improvement project, and is often formalized
through a data collection Plan which often contains the following activity.
1. Pre collection activity – Agree goals, target data, definitions, methods
2. Collection – data collection
3. Present Findings – usually involves some form of sorting analysis and/or presentation.
There are two methods of data collection which are discussed below:
DATA COLLECTION
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PRIMARY DATA SECONDARY DATA
(Data collection techniques)
QUESTIONNAIRE INTERVIEW EXTERNAL INTERNET INTERNAL
SOURCE SOURCE
PRIMARY DATA
In primary data collection, you collect the data yourself using methods such as interviews and
questionnaires. The key point here is that the data you collect is unique to you and your
research and, until you publish, no one else has access to it.
I have tried to collect the data using methods such as interviews and questionnaires. The
key point here is that the data collected is unique and research and, no one else has access
to it. It is done to get the real scenario and to get the original data of present.
DATA COLLECTION TECHNIQUE
SAMPLING METHODOLOGY
Sampling technique:
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Unstructured
Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study
was done in order to know the accuracy of the questionnaire. The final questionnaire was
arrived only after certain important changes were done. Thus my sampling came out to be
judgmental and continent.
Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling units. These
comprise of kartavyayogis of corporate Marketing Sahara India Pariwar, who had attended the
personality development workshop.
SECONDARY DATA
All methods of data collection can supply quantitative data (numbers, statistics or financial) or
qualitative data (usually words or text). Quantitative data may often be presented in tabular or
graphical form. Secondary data is data that has already been collected by someone else for a
different purpose to yours.
Need of using secondary data:-
1. Data is of use in the collection of primary data.
2. They are one of the cheapest and easiest means of access to information.
3. Secondary data may actually provided enough information to resolve the problem being
investigated.
4. Secondary data can be a valuable source of new ideas that can be explored later through
primary research.
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Limitation of secondary data:-
1. May be outdated.
2. No control over data collection.
3. May not be reported in the required form.
4. May not be reported in the required form.
5. May not be very accurate.
6. Collection for some other purpose.
RESEARCH AIM
The aim of this study is to know about the “A study on different aspects, which works as
motivational factor for advisor to sale Financial Bonds & Policy of Sahara India Financial
Corporation” The project also aims to create awareness about financial Bonds.
OBJECTIVE
Primary objective:
A study on different aspects, which works as motivational factor for advisor to sale Financial
Bonds & Policy of Sahara India Financial Corporation
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Secondary Objective:
To create the brand awareness for Fd’s in market.
To create awareness regarding the investors knowledge about various investment
schemes.
To get the pulse of investor profile & portfolio.
To find new strategies for the company & search for developmental areas for more
development & progress.
RESEARCH APPROACH:
Survey with a structured schedule at different areas of Sikar City.
RESEARCH INSTRUMENT:
A structured schedule is followed at Sahara Financial employees & apart from that information
is collected from the respondents.
SAMPLE PLAN
Descriptive Research
Population Definition:
Element – Retail and Medium Net worth Investors.
Sample Frame – Sikar city.
Sampling Method – Simple Random Sampling.
Sample Size – 100
LIMITATION OF STUDY
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In this field lots of research has been taken place but the exact cause or problem could
not be targeted.
As far as the question of motivation of customer is concern the research are not
showing the real picture and the level of customer in SAHARA FINANCIAL has not
been disclosed, so there is the need of study of this title .
Some investors' previous experiences are very bitter so it is a tough task to motivate
them for further investments in Bonds.
Some people are having very reserved nature & are not so open so they do not like to
share their views regarding their investments & experiences.
People have become very fear for investments in Bonds after the continuous
fluctuations in the share market.
People they like to invest in LIC. Then to motivate them for investments in becomes a
critical task.
Investors like to invest in which company which gives surety of return, as so to convince
them for investment in continuing Bonds product of SAHARA INDIA FINANCIAL is a
challenging task.
Some investors like to invest in those products which are giving maximum return in
fewer premiums.
FACT AND FINDING
In my project I found that
SAHARA INDIA PARIWAR gives sound attention in solving each and every query of
investor.
I also found that they use different strategy to attract and motivate the customers.
I found they have very good plans and policies to motivate the customer.
Sahara India has very good sales force, which handles the customer easily.
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Operation Department gives equal importance to each customer whether client is big or
small investor.
The employee of Sahara India very punctual and dedicated toward their work. They are
customer oriented and believe in providing customer satisfaction to their investment.
Branch manager keep on auditing the branch that whether they are working properly or
not.
They know if they provided proper customer care service to the investor it will help in
maintain long term relationship which will help in increasing the sale and growth of the
company.
ANALYSIS & INTERPRETATION
I did Survey & collect Information from 100 people related my Project and after survey we
found result, which is as follows.
Question 1: - What are your preferred investment priorities?
Mutual Fund
Life Insurance
Bond’s & Debenture
Equities and Share Market
PPF Real Estate
FD’s
18 14 6 19 14 5 24
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Question 2: - Your annual income is between?
Attributes No. of person PercentageBelow 1 Lac 14 14%1 Lac – 2 Lac 40 40%2 Lac – 5 Lac 31 31%Above 5 Lac 15 15%Total 100
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Preferred investment priorities
05
1015202530
M.F
.
Bon
d's
Life
Ins
PP
F
Rea
lE
stat
e
FD
’s
Equityy
> 1 L a c
1 - 2 L a c
2 - 5 L a c
< 5 L a c
.
Question 3: - Are you aware about Sahara Financial plans?
Attribute No. of person Percentage
I Know 48 48%
I don’t know 26 26%
I know but I have not interest 26 26%
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0 1 0 2 0 3 0 4 0 5 0 6 0
I k n o w
I d o n 't k n o w
I k n o w b u t i h a ve n o t i n t e r e s t
Question 4: - What feature of Sahara india inspired you to invest in Financial Bonds & Policy?
Attribute No. of person PercentageReturns 28 28%Flexibility 13 13%Liquidity 12 12%Tax benefit 25 25%Guarantee 22 22%
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R e t u r n s
F l e x i b i l i t y
L i q u i d i t y
T a x b e n e fi t
G u a r a n t e e
QUESTION 5: - How Do You Select A Company Or A Plan For Smart Investment?
Attributes No. of units Percentage
Brand Name 34 34%
Good Services 22 22%
High Returns 16 16%
Variety of options 15 15%
Advertisements 13 13%
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brand name
good services
high returns
variety of options
advertisements
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SWOT ANALYSIS
Strength
Good brand image
Having 30 year of experience
Good customer base
We well tanning management
Weakness
Sahara Financial Advisor base
Sahara Financial have few branch & franchisee branch
Sahara not be popular in South region
Opportunity
In Financial Bond, policies & market investment like equities, debenture investments are
having a wide opportunity because they give wide opportunity for high return & investment.
Threats
In Financial Bond, policies & market investment like equities, debenture investments
having a threat that’s are a high risk in equities & low risk in bonds but they have low
Return.
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CONCLUSION
The Ground rules of Financial Investing
Moses gave to his followers 7 commandments that were to be followed till eternity. The world
of investments too has several ground rules meant for investors who are novices in their own
right and wish to enter the myriad world of investments. These come in handy for there is
every possibility of losing what one has if due care is not taken.
1. Assess yourself: Self-assessment of one’s needs; expectations and risk profile is of
prime importance failing which; one will make more mistakes in putting money in right
places than otherwise. One should identify the degree of risk bearing capacity one has
and also clearly state the expectations from the investments. Irrational expectations will
only bring pain.
2. Try to understand where the money is going: It is important to identify the
nature of investment and to know if one is compatible with the investment. One can lose
substantially if one picks the wrong kind of mutual fund. In order to avoid any confusion
it is better to go through the literature such as offer document and fact sheets that
mutual fund companies provide on their funds.
3. Don’t rush in picking funds, think first: one first has to decide what he wants
the money for and it is this investment goal that should be the guiding light for all
investments done. It is thus important to know the risks associated with the fund and
align it with the quantum of risk one is willing to take. One should take a look at the
portfolio of the funds for the purpose. Excessive exposure to any specific sector should
be avoided, as it will only add to the risk of the entire portfolio. Mutual funds invest with
a certain ideology such as the “Value Principle” or “Growth Philosophy”. Both have their
share of critics but both philosophies work for investors of different kinds. Identifying the
proposed investment philosophy of the fund will give an insight into the kind of risks that
it shall be taking in future.
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4. Invest. Don’t speculate: A common investor is limited in the degree of risk that he
is willing to take. It is thus of key importance that there is thought given to the process of
investment and to the time horizon of the intended investment. One should abstain from
speculating which in other words would mean getting out of one fund and investing in
another with the intention of making quick money. One would do well to remember that
nobody can perfectly time the market so staying invested is the best option unless there
are compelling reasons to exit.
5. Don’t put all the eggs in one basket: This old age adage is of utmost
importance. No matter what the risk profile of a person is, it is always advisable to
diversify the risks associated. So putting one’s money in different asset classes is
generally the best option as it averages the risks in each category. Thus, even investors
of equity should be judicious and invest some portion of the investment in debt.
Diversification even in any particular asset class (such as equity, debt) is good. Not all
fund managers have the same acumen of fund management and with identification of
the best man being a tough task; it is good to place money in the hands of several fund
managers. This might reduce the maximum return possible, but will also reduce the
risks.
6. Do your homework: It is important for all investors to research the avenues
available to them irrespective of the investor category they belong to. This is important
because an informed investor is in a better decision to make right decisions. Having
identified the risks associated with the investment is important and so one should try to
know all aspects associated with it. Asking the intermediaries is one of the ways to take
care of the problem.
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Find the right funds: Finding funds that do not charge many fees is of importance, as the
fee charged ultimately goes from the pocket of the investor. This is even more important for
debt funds as the returns from these funds are not much. Funds that charge more will
reduce the yield to the investor. Finding the right funds is important and one should also
use these funds for tax efficiency. Investors of equity should keep in mind that all dividends
are currently tax-free in India and so their tax liabilities can be reduced if the dividend
payout option is used. Investors of debt will be charged a tax on dividend distribution and
so can easily avoid the payout options.
7. Keep track of your investments: Finding the right fund is important but even more
important is to keep track of the way they are performing in the market. If the market is
beginning to enter a bearish phase, then investors of equity too will benefit by switching
to debt funds as the losses can be minimized. One can always switch back to equity if
the equity market starts to show some buoyancy.
ANNEXURE
QUESTIONNAIRE
Survey Form:-
1. Which age group you belong?
a) 20-35 b) 36-45
c) 45-60 d) Above 60
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2. Your annual income is between?
a) Below 1 lac b) 1 lac-2 lac
c) 2 lac-5 lac d) Above 5 lac
3. What is the investment goal?
a) You invest primarily for growth b) Primarily for income
c) For Tax saving d) for regular flow of income
e) Primarily for stability f) Protect your investment from loss
g) Increase the value of your investment over the long term
4. You prefer to invest in?
a) SIP b) Lump sum
5. Is your investment decision get affected by any major event occurred like Q results,
budget?
a) Fully b) Partially
c) No effect d) Can’t say
6. You prefer mutual funds of traditional type or want some innovative in it like investing in
commodities, currency?
a) Yes b) No
7. While investing you prefer to take advice from?
a) From an expert b) Family
c) Friends d) Self
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BIBLIOGRAPHY
1. BOOKS/MAGAZINES:
Economic Times.
Data gathered from Broachers.
Interview of Brokers and customers.
2. WEBSITES:
http://www.sahara.co.in
http://www.sahara.org
http://www.inc.com/magazine/19930201/3393_pagen_7.html
www.google.com.
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