162
TITLE
PORTFOLIO OF
INTRODUCTION
TITLE
PORTFOLIO OF
CONCEPT EXPL ANATION
Working Title is a temporary name used for a project
during it's development, but it also has a connotation
that it is a "work in progress." This embodies the way
I think about my process in when I design. I have an
overall idea for a project, but it isn't until the end
that the project comes together because of all the in-
betweens which brings it all together.
The process involves many mediums from sketching, com-
puter work, printing, researching different materials
to working with outside vendors. It is ever evolving
because of all the unknown variables that one tackles
each step of the way. And even with a finished project,
I am almost always compelled that there is a better
solution in undertaking the problem. This tends to be
a double edge sword, but ultimately, it has aided me
to become a stronger and more knowledgeable designer.
TABLE OF CONTENTS
TITLE PORTFOLIO OF
PROJECT NO.
001
002
003
004
005
006
007
008
009
010
PAGE
008
016
026
038
048
058
074
084
092
144
TITLE
So Fresh And So Clean
Light Bulb Moment
Brain.Storm.
Cut the Cheese, Please!
Cockadoodles
Electronic Shock
Wine is Fine
Guts and Glory
One Stop Shopping
X Marks the Spot
Standard Fo rm N o. 0 0 3 97- P DRev A pr i l 19 - 0 9
SO FRESH AND SO CLEAN
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Choose a company to create a men’s skin care line for
an already established brand. Create a five product line
and a travel set kit to complete the set. Research the
brand and design the line based on the company's aes-
thetics and core beliefs.
SOLUTION
I integrated Paul Smith’s signature graphic lines with
a twist. I used clear bottles with tinted liquids to
spotlight the funky graphics. I wanted the type to be
more of a secondary read so kept it as clean and simple
to let the graphics be the main focus.
OFFICE USE ONLYKEY WORDS Modern
Clean
Bright
Fresh
Vibrant
SPECIMENS
Brie Box
Wedge Labels
Single Portion
Nº
PACKAGE DESIGN 2
S P R I N G 2 0 0 9no. 001
PD2
PR
OJ
EC
T
Paul Smith Men’s Skin Care
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
8 » 9
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Paul Smith Men’s Skin Care
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
10 » 11
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Paul Smith Men’s Skin Care
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
12 » 13
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Paul Smith Men’s Skin Care
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
14 » 15
WO
RK
ING
TIT
LE
By Sunny Lee
Nº
LIGHT BULB MOMENT
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Choose a company without an existing home decor line to
design a spin-off lamp and package, which is still in
accordance with their core beliefs of luxury, precision
and style. Work with an outside vendor to create a full
size, three dimensional model with drawings of final
mechanical plans to create prototype.
SOLUTION
Beginning with the lamp design gave for a unique
experience and challenges that other packaging projects
did not present, an opportunity to design from the
inside out. By creating the prototype first, the package
had to be adjusted in accordance to any changes that
were made to the product. The package also was designed
to reflect the distinctive Bell & Ross watch style
influenced and designed for aircraft and space.
OFFICE USE ONLYKEY WORDS Innovative
Contemporary
Sleek
Technical
SPECIMENS
Prototype Lamp
Package
Standard Form No. 00241-PDRev Apri l 11- 01
PACKAGE DESIGN 3
S P R I N G 2 0 1 0
no. 002
PD3
PR
OJ
EC
T
Bell & Ross Lamp
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
16 » 17
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Bell & Ross Lamp
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
18 » 19
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Bell & Ross Lamp
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
20 » 21
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Bell & Ross Lamp
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
22 » 23
WO
RK
ING
TIT
LE
By Sunny Lee
0.3"
6.85"
.325"
7.35"
2"
8"
1.5"
0.625"
8.75"
8.5"
0.25"
11.125"
0.5" 0.3125"
6.5" (Maximum)
Frosted Acrylic
Clear Acrylic
Brushed Steel with luster
Black Walnut
0.325"
6.5"8.5"
0.625"
2.75"
Silicon feet Recessed for cable
1.75"
Black Walnut
2"
11.125"
0.5"
0.5"-0.75"
MAXIMUM
Acrylic - As thick as possible
Metal
2"
3"
0.3125" Rod
PR
OJ
EC
T
Bell & Ross Lamp
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
24 » 25
WO
RK
ING
TIT
LE
By Sunny Lee
Standard Fo rm N o. 0 0 5 4 3 - G DRev Feb rua r y 2 - 0 9
BRAIN.STORM.
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Create a new product that is currently not on the market
under a well-known brand. The new product launch will
include a brochure, as well as a mailer to announce the
new line for the brand.
SOLUTION
I created a fictitious product that I wish existed,
which is a dream recorder. No matter how hard one tries
to remember their dreams accurately, it's practically
an impossible feat. The dreams are always occurrences
that go into our subconscious and are hard to interpret
and I wanted to reflect this through the imagery and
typography. I also chose Toshiba as the umbrella brand
because of their prevalence within the technology
industry. They development with in technology spans from
computers to medical imaging system, which was a apt fit.
OFFICE USE ONLYKE Y WORDS Reflection
Imagination
Subconscious
Curiosity
SPECIMENS
Brochure
Mailer
GR
APHIC DESIGN 2
S P R I N G 2 0 0 9
no. 003
GD2
Nº
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
26 » 27
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
28 » 29
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
30 » 31
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
32 » 33
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
34 » 35
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Dreamer Recorder
CO
UR
SE
Graphic Design 2
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
36 » 37
WO
RK
ING
TIT
LE
By Sunny Lee
Standard Fo rm N o. 0 0 3 97- P DRev A pr i l 19 - 0 9
Nº
CUT THE CHEESE, PLEASE!
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Redesign an existing brie cheese brand. Create a label
for the sliced brie and box for the sliced packaged
brie to go in, as well as individual portion wheels for
the easy to go option. SOLUTION
I decided that the current brand did not have any brand
equity, therefore, started from scratch. I wanted to
portray the brie cheese as luxurious, which the current
brand was not portraying. I incorporated details that
were representative of French architecture and colors
that are associated with milk, blue and cream.
OFFICE USE ONLYKE Y WORDS Classic
Luxurious
Traditional
Creamy
SPECIMENS
Brie Box
Wedge Labels
Single Portion
PACKAGE DESIGN 2
S P R I N G 2 0 0 9
no. 004
PD2
PR
OJ
EC
T
Belletoile Brie Redesign
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
38 » 39
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Belletoile Brie Redesign
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
40 » 41
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Belletoile Brie Redesign
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
42 » 43
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Belletoile Brie Redesign
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
44 » 45
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Belletoile Brie Redesign
CO
UR
SE
Package Design 2
INS
TR
UC
TO
R
Christine George
PA
GE
46 » 47
WO
RK
ING
TIT
LE
By Sunny Lee
GRAPHIC DESIGN 1
F A L L 2 0 0 8
no. 005
GD1
Standard Fo rm N o. 0 0 3 97- P DRev A pr i l 19 - 0 9
Nº
COCKADOODLES
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Design a logo and create business applications for a
fictional restaurant of your choice. Capture the look
and feel of the establishment with the branding. SOLUTION
I love soul food and the idea behind how it uses a roux
(pronounced "roo"), a type of gravy, in the base of
many of the "stick to your bones" dishes. I believe that
by combining the word roux with rooster, I was able
to embody the concept of the restaurant with one word.
The hand drawn elements of the rooster and the type
encapsulates the warm and rustic food the restaurant
would serve family style in a casual environment.
OFFICE USE ONLYKE Y WORDS Rustic
Hand drawn
Warm
Inviting
Casual
SPECIMENS
Business Card
Letterhead
Envelope
Coaster
Matchbox
PR
OJ
EC
T
Rouxster Restaurant Identity
CO
UR
SE
Graphic Design 1
INS
TR
UC
TO
R
Scott Rankin
PA
GE
48 » 49
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Rouxster Restaurant Identity
CO
UR
SE
Graphic Design 1
INS
TR
UC
TO
R
Scott Rankin
Rouxster
PA
GE
50 » 51
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Rouxster Restaurant Identity
CO
UR
SE
Graphic Design 1
INS
TR
UC
TO
R
Scott Rankin
PA
GE
52 » 53
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Rouxster Restaurant Identity
CO
UR
SE
Graphic Design 1
INS
TR
UC
TO
R
Scott Rankin
PA
GE
54 » 55
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Rouxster Restaurant Identity
CO
UR
SE
Graphic Design 1
INS
TR
UC
TO
R
Scott Rankin
PA
GE
56 » 57
WO
RK
ING
TIT
LE
By Sunny Lee
Standard Fo rm N o. 0 0 3 97- P DRev A pr i l 19 - 0 9
Nº
ELECTRONIC SHOCK
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Design a conference centered around a topic, which
addresses a pertinent issue in current events. The job
consists of designing a 48 page conceptual experimental
book, promotional poster, and conference promotional
direct mail piece. SOLUTION
I decided to pick a topic I feel everyone can relate to
nowadays, the use of technology in our daily lives. I
wanted to convey how the overuse of technology, whether
it be a text messaging on a cell phone to playing video
games, have become the norm in our daily routines. We
get so bogged down by these mediums we forget that there
is real human communication that is ultimately getting
neglected, thus affecting our personal relationships. By
recognizing these issues is the first step and how to find
the balance is the next.
OFFICE USE ONLYKE Y WORDS Experimental
Technological
Overwhelming
Contrast
Balance
SPECIMENS
48 page Book
Direct Mailer
Poster
TYPOGRAPHY 4
S P R I N G 2 0 1 1no. 006
TYPE 4
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
58 » 59
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
60 » 61
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
62 » 63
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
64 » 65
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
66 » 67
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
68 » 69
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
70 » 71
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Technology Addiction Conference
CO
UR
SE
Typography 4
INS
TR
UC
TO
R
Ariel Grey
PA
GE
72 » 73
WO
RK
ING
TIT
LE
By Sunny Lee
Standard Fo rm N o. 0 0 3 97- P DRev A pr i l 19 - 0 9
Nº
WINE IS FINE
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Select a local winery and create a new spin off of
their existing brand. Research the winery to determine
if the company requires a redesign or a new category
for the current line. SOLUTION
After visiting the winery and talking to the wine maker,
I was able to determine their target market currently
is the older upper middle class, and as their clientèle
ages, they are starting to lose market share. Therefore,
I decided that the winery could benefit to marketing to
the younger generation of wine connoisseurs. I created
a new line to attract a younger audience and named it
after the address of Jordan winery, as they are very
proud of their properties and offer many perks for the
members on the french inspired grounds.
OFFICE USE ONLYKEY WORDS Sleek
Modern
Clean
SPECIMENS
Wine Bottle
Gift Case PACKAGE DESIGN 3
S P R I N G 2 0 1 0
no. 007
PD3
PR
OJ
EC
T
Jordan Winery Label Redesign
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
74 » 75
WO
RK
ING
TIT
LE
By Sunny Lee
J O R D A N W I N E R Y J O R D A N W I N E R Y
CABERNET SAUVIGNON
1999 reserveCABERNET SAUVIGNON
1999 reserve
J O R D A N W I N E R Y
CABERNET SAUVIGNON
1999 reserve
J O R D A N W I N E R Y
CABERNET SAUVIGNON
1999 reserve
J O R D A N W I N E R Y
CABERNET SAUVIGNON
1999 reserve
PR
OJ
EC
T
Jordan Winery Label Redesign
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
J O R D A N W I N E R Y J O R D A N W I N E R Y
CABERNET SAUVIGNONANDERSON VALLEY
1999 ESTATE RESERVE
CABERNET SAUVIGNONANDERSON VALLEY
1999 ESTATE RESERVE
CABERNET SAUVIGNONANDERSON VALLEY
1999 ESTATE RESERVE
J O R D A N W I N E R Y
J O R D A N W I N E R Y
E S T A B L I S H E D 2 0 1 0
CABERNET SAUVIGNONANDERSON VALLEY
1999 ESTATE RESERVE
J O R D A N W I N E R Y
J O R D A N W I N E R Y
CABERNET SAUVIGNONANDERSON VALLEY
1999 ESTATE RESERVE
J O R D A N W I N E R Y
PA
GE
76 » 77
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Jordan Winery Label Redesign
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
78 » 79
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Jordan Winery Label Redesign
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
80 » 81
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Jordan Winery Label Redesign
CO
UR
SE
Package Design 3
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
82 » 83
WO
RK
ING
TIT
LE
By Sunny Lee
Standard Form No. 00397-PDRev Apri l 19 - 09
Nº
IDENTITY 2
F A L L 2 0 1 0
no. 008
ID2
GUTS AND GLORY
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
The Pacific West is an athletic conference with plans to
expand from 9 to 14 schools. With the mission statement
guiding the concept: "From Hawai'i to California to
Arizona and Utah, the most beautiful destination con-
ference in the entire NCAA", redesign and re-brand The
Pacific West Conference to "The PacWest". SOLUTION
Working in a design team, we were able to create an
identity that focused on the diverse landscape of The
PacWest Conference. We determined that the landscapes
could be symbolically represented and were able to
combine it into 3 sections in a round shape which also
portrayed it as a sports ball.
OFFICE USE ONLYGROUP MEMBERS
Sunny Lee
Nathan Godding
Aaron Veng
Karin Albertsson
SPECIMENS
Logo
Business System
Applications
PR
OJ
EC
T
The PacWest Identity Redesign
CO
UR
SE
Identity 2
INS
TR
UC
TO
R
Darrell Hayden
PA
GE
84 » 85
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
The PacWest Identity Redesign
CO
UR
SE
Identity 2
INS
TR
UC
TO
R
Darrell Hayden
The PacWest
PA
GE
86 » 87
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
The PacWest Identity Redesign
CO
UR
SE
Identity 2
INS
TR
UC
TO
R
Darrell Hayden
PA
GE
88 » 89
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
The PacWest Identity Redesign
CO
UR
SE
Identity 2
INS
TR
UC
TO
R
Darrell Hayden
PA
GE
90 » 91
WO
RK
ING
TIT
LE
By Sunny Lee
ONE STOP SHOPPING
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Work with a design team to rebrand Kohl's to make it
more competitive in the current market by revitalizing
their present private brands. The rebranding will ad-
dress all elements of identity to packaging design to
meet the Kohl's target audience. Thus, enhancing the
shopping experience of current customers and in turn,
also attracting new customers.
SOLUTION
Through research of the current Kohl's brand, we were
able to determine that there were overlapping private
brands that were cannibalizing from one another's target
market. The unclear target markets for each identity,
therefore needed to be reorganized. Our design team
decided to create five distinctive lines to address and
meet the needs of the target audience we believed the
Kohl's brand would gain from the most.
OFFICE USE ONLYGROUP MEMBERS
Sunny Lee
Alexa Adelman
Angie Barrera
Robin Golata
SPECIMENS
Identity Design
Packaging
Standard Form No. 00397-PDRev Apri l 19 - 09
Nº
PACKAGE DESIGN 4
S P R I N G 2 0 1 1
no. 009
PD4
PR
OJ
EC
T
Kohl's
CO
UR
SE
Package Design 4
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
92 » 93
WO
RK
ING
TIT
LE
By Sunny Lee
STORE BRAND
CATEGORY
Contemporary
PRICE R ANGE
Mid
KE Y WORDS Clean
Confident
Bold
Trendy
DESCRIPTION Trendy, but affordably priced
home goods for early to mid 20
year olds moving into their
first apartment.
I.D.
KE Y WORDS Movement
Active
Contoured
Energetic
DESCRIPTION Athletic wear and equipment
for wide range of exercisers
and athletes. Products range
from yoga mat to basketball
to wristbands.
CATEGORY Athletic
PRICE R ANGE
Mid
VITAL
PRIVATE BRANDS
PR
OJ
EC
T
Kohl's
CO
UR
SE
Package Design 4
INS
TR
UC
TO
R
Thomas McNulty
KE Y WORDS Memories
Scenic
Exploration
Rugged
DESCRIPTION Outdoor adventure gear from
picnic blankets to tents to
roasting forks. Perfect for
people who are looking for
an affordable vacation.
CATEGORY Outdoor
PRICE R ANGE
Low to Mid
TERRA
KE Y WORDS Hand Drawn
Characters
Colorful
Educational
DESCRIPTION Infants to toddlers have fun
when Kohl's characters take
them from snappily dressed
to learning ABC's to flexing
their brains with arts.
PEEK-A-BOO
CATEGORY Children
PRICE R ANGE
Low
KE Y WORDS Classic
Traditional
Warm
Refined
DESCRIPTION Sophisticated individuals
looking for high quality and
elegant household goods and
clothing with embellishing
details for the extra touch.
LEGEND
CATEGORY Timeless
PRICE R ANGE
High
MISSION STATEMENT To present our distinct private brands at the
same level of quality as national brands, while
aiming at our goal to “live now, with the future
in mind.” For our customers, quality and “live
now” requires: sustainability, health, variety,
convenience, affordability, and awareness. These
requirements stand as our company's new core, and
strengthens our motto: “Expect great things.”
TARGET AUDIENCE Suburban men and women of lower
and middle class, but predominately
females and mothers, looking for
quality, and up to date trends at
bargain prices.
PA
GE
94 » 95
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Kohl's
CO
UR
SE
Package Design 4
INS
TR
UC
TO
R
Thomas McNulty
PA
GE
96 » 97
WO
RK
ING
TIT
LE
By Sunny Lee
PR
OJ
EC
T
Kohl's
CO
UR
SE
Package Design 4
INS
TR
UC
TO
R
Thomas McNulty
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Pp
Penguin
Bb
Bunny
Mm
Monkey
Gg
Giraffe
I am a bird that cannot fly. I spend 75% of my time in water looking for food and having a good time!
I live in a borrow. I have long ears and my teeth never stop growing. I can also jump 36" or higher!
I have long arms and legs to propel myself through the branches. I live in the rainforest and like being up top inthe canopies.
I am the tallest mammal thanks to my long neck and legs. I even have a 21" long tongue, so I can pluck my food in tree top branches.
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Standard Form No. 00397-PDRev Apri l 19 - 09
Nº
X MARKS THE SPOT
PROJECT
INSTRUCTOR
COURSE
TIMELINE
OBJECTIVE
Identities distinguish brands that one creates associa-
tions with. The following pages are logos created for
various classes throughout my graphic design program. SOLUTION
Each logo was created with a story in mind, developed
through research and designed for the consumer. The
logos are represented in both color and reversed out in
black to show the versatility of the mark when it stands
alone without color.
OFFICE USE ONLYKEY WORDS
Original
Unique
Distinctive
Imaginative
Inspired
SPECIMENS
LogosLOGO IDENTITIES
2 0 0 8 t o 2 0 1 2
no. 010
LOGO
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Rouxster
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THANK YOU
TEACHERS
Mary Scott, Christine George, Scott Rankin, Darrell
Hayden, Thomas McNulty, Carolina DeBartola, Ariel Grey. CL ASSMATES
Pongpat Chirakiti, Nathan Godding, Naomi Hoag, Beau
Monroe, David Scott, Brian Zobel. L AST, BUT NOT LEAST
Mom and Dad, Halmony, Richard "Gochu" Schudy, Jeffrey
Lee, Tricia Lee, Danny Hironori Jo, Sun Hong, Christina
Ruiz, Katharine Miyata-Higa, Tawnya Peterson, Megan
Antoncich, Eddie Kim, Tim Ecker.
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PORTFOLIO Working Title Portfolio
DESIGNER
Sunny B. Lee
206.778.6213 sunnybrendalee.com CL ASS
Portfolio
INSTRUCTOR
Mary Scott
Academy Art University
79 New Montgomery Street
San Francisco, CA 94105
PRINTING & BINDING
Blurb PHOTOGRAPHY
Sunny Lee, Naomi Hoag, David Scott T YPEFACE
DinPro, DIN Schrift, Courier New PAPER Proline Uncoated SOFT WARE
Creative Suite 5.5
COPYRIGHT © 2012 SUNNY LEE. All rights reserved. No part of this publication can be
reproduced, stored in a retrieval system or transmitted,
in any form or by any means without the written
permission of Sunny Lee.
