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Working with Social Media in Academics
Duke University Office of News & Communications
Jonathan E. Lee
Working with Social Media in Academics | Objectives
How can you use social media to establish yourselves as thought-leaders?
In what ways can social media add to classroom experiences?
Working with Social Media in Academics | Objectives
Our route:
blogsFacebook
Twitternext steps
Working with Social Media in Academics | Overview
Our resources for the day: http://bit.ly/dukesmwksp2012
Working with Social Media in Academics | Overview
blogs
How are Duke University faculty using blogs?
Working with Social Media in Academics | Blogs
Chris JohnstonDuke political science
sites.duke.edu/chrisjohnstonpolitical science tools & research
Working with Social Media in Academics | Blogs
Matthias PabschDuke in Berlin
pabsch.deart, architecture, events and exhibits
Working with Social Media in Academics | Blogs
Misha AngristDuke IGSP
blogs.plos.org/genomeboyshowcase his book, discuss genomics, tell personal stories
Working with Social Media in Academics | Blogs
Bill Noland & Mark OlsonVisual Arts, Visual & Media Studiessites.duke.edu/vms200s_01_s2012
class documents & assignments, student content
Working with Social Media in Academics | Blogs
Who Needs Feminism?whoneedsfeminism.tumblr.com
student social activism project, sharing content
Working with Social Media in Academics | Blogs
What platforms are available for blogging?
Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress Blogger Tumblr
*To learn more about the advantages of each platform read this blogpost.
Working with Social Media in Academics | Blogs
Duke-hosted blogs:
Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students.
Advantages: free, has local IT support and features several themes & plugins to customize any site.
sites.duke.edu
Working with Social Media in Academics | Blogs
options for your personal Facebook presence
image via Digital Inspiration
Working with Social Media in Academics | Facebook
Dan ArielyEconomics
personal profile & professional page
Working with Social Media in Academics | Facebook
Mark Anthony NealAfrican & African-American Studies
personal page with subscription content
Working with Social Media in Academics | Facebook
Bill ChameidesNicholas School of the Environment
page associated with his blog
Working with Social Media in Academics | Facebook
Dave JohnstonMarine Lab
page associated with his course’s app
Working with Social Media in Academics | Facebook
Allow subscribers in 2 steps.
Working with Social Media in Academics | Facebook
Go tofacebook.com/about/subscribe1
Working with Social Media in Academics | Facebook
Press the green “Allow Subscribers” button.2
Working with Social Media in Academics | Facebook
Create a Facebook page in 4 steps.
Working with Social Media in Academics | Facebook
Go tofacebook.com/pages/create.php1
Working with Social Media in Academics | Facebook
Select the page category that best fits your brand.2
image via Mashable
Working with Social Media in Academics | Facebook
Complete the necessary page information.3
image via Mashable
Working with Social Media in Academics | Facebook
Run with it.*4
*For tips on moving forward, check out this Mashable article
Working with Social Media in Academics | Facebook
How can you use Facebook groups to engage students?
Working with Social Media in Academics | Facebook
Students already use Facebook to discuss course
topics outside of class.
Working with Social Media in Academics | Facebook
Freshman Organic Chemistrya student-driven Facebook group
Working with Social Media in Academics | Facebook
Web Developmentan official Facebook group for a house course
Working with Social Media in Academics | Facebook
Groups at Dukerequire a campus email address to join
centralize Facebook groups for a particular campus
Working with Social Media in Academics | Facebook
other possibilities
Working with Social Media in Academics | Facebook
Encourage students to “like” and add pages relevant to the course to their Facebook interest lists.
Working with Social Media in Academics | Facebook
Create closed groups for students to review content.
Working with Social Media in Academics | Facebook
For open events, create Facebook events that students can easily share with family and friends.
Working with Social Media in Academics | Facebook
A social network and microblogging platform
Posts, limited to 140 characters, are similar in length to a text message
Working with Social Media in Academics | Twitter
Twitter Lingo*:
Tweet
Follower
@Mention
Retweet
#Hashtag
A public message sent on Twitter.Must be less than 140 characters.
A user who subscribes to another user’s messages. This act is called “following.”
Tagging another user in a Tweet.
Forwarding a Tweet to your followers.Often abbreviated “RT.”
Labels a message with a keyword that links to a broader conversation/topic.
“via” Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost
Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Reply
Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention Hashtag
Embedded photo
Photo link
Working with Social Media in Academics | Twitter
How might you strike a balance between personal &
professional tone?
Working with Social Media in Academics | Twitter
Don TaylorPublic Policy
@DonaldHTaylorjrprofile blends professional health care
tweets with personal notes
Working with Social Media in Academics | Twitter
Conversing with hashtags
Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our own.
Working with Social Media in Academics | Twitter
How can you use Twitter to enhance the learning
experience?
Working with Social Media in Academics | Twitter
Emily SposetoRomance Studies@ProfssaSposeto
students use Twitter to practice Italian
Working with Social Media in Academics | Twitter
Negar MottahedehLiterature, Women’s Studies
@TwitFilmTwitter film festival organized for Intro. to Film Studies
Working with Social Media in Academics | Twitter
#DukeChatstudents and faculty participated in a live chats during the
Democratic & Republican National Conventions
Working with Social Media in Academics | Twitter
Let’s make an account.
Working with Social Media in Academics | Twitter
next steps
Make a Facebook Interest List for pages relevant to your research interests.
Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
Working with Social Media in Academics | next steps
Read the Twitter 101 article.
Working with Social Media in Academics | next steps
Duke Center for Instructional Technology (CIT)
They offer consultations and training to help instructors use technology in education.
Working with Social Media in Academics | next steps
Online Resources
Lynda Campustechnology training
Mashablesocial media news & tips
PBS Media Shiftdigital media news
Social Media at Dukeuniversity social media directory & blog
Facebook guide for teachers
Social Media Guidelines for Communicators
Working with Social Media in Academics | next steps
Jonathan E. LeeDuke University Office of News & CommunicationsSocial & Digital Media Fellow
Email: [email protected]: @JonathanELee
My contact info
Working with Social Media in Academics | next steps
Thanks.