BEST AND NEXT PRACTICESWorking with Top Location Advisors:

Today’s Speakers

Andy Levine • President/Chief Creative Officer

Alexa Naas• Manager, LocationAdvisors.net

Let’s Start with a Question: WHAT PERCENTAGE OF YOUR NEW BUSINESS LEADS CURRENTLY COME FROM LOCATION ADVISORS?

A. Less than 25%B. 25-49%C. 50-74%D. More than 75%

Working With Top Location Advisors:

Best And Next Practices1. Familiarization Tours 2. In-Market Events3. Newsletters4. Website Design5. Face-to-Face Meetings

…and an Introduction to LocationAdvisors.net

FAMILIARIZATION TOURS

Best Practice•Host a group of consultants for a 2-3 day tour of a region•Often built around a well-known sporting event•Mix business and fun

NEXT PRACTICE•Visiting consultants shadow a “CEO of their choice” for a day

OR •Shift gears to a webinar format

Shadowing a Senior Executive• Visiting consultants were

provided with a list of 15 possible CEO/senior executives

• Each consultant spent a day shadowing a single executive

What’s in Delaware’s Wallet?What’s in Delaware’s Wallet?

A Look at Capital A Look at Capital One’s Expansion One’s Expansion

DecisionDecisionWebinar for Location Advisors Webinar for Location Advisors

(December 19, 2012) (December 19, 2012)

Our Panel Our Panel • Jim Kelly, EVP, Head

of Direct Banking, Capital One

• Alan Levin, Cabinet Secretary, Delaware Economic Development Office (DEDO)

IN-MARKET EVENTS

Best Practice•Areas of critical mass (NYC, Chicago, Atlanta)•High-profile speaker

o Public Sector (Governor, Mayor)

o Private Sector (Top CEO)

•Use a sports or cultural event as a draw

NEXT PRACTICE•Engage a credible, third party to highlight the community’s business advantages

An Afternoon with Forbes• Rankings Editor Kurt Badenhausen

wrote a story titled “Houston Gets Hot” for 2012 Best Places issue.

• Real Estate Writer Morgan Brennan ranked Houston “America’s Coolest City” in summer 2012.

Kurt and Morgan both spoke at a Chicago luncheon with

13 site consultants.

NEWSLETTER

Best Practice•Regularly-scheduled, print or e-newsletter highlighting a broad range of developments•Often geared to an internal audience

NEXT PRACTICE•Share relevant news as it occurs•Succinct e-blast format

WEBSITE DESIGN

Best Practice•Provide spreadsheets and detailed reports available for download

NEXT PRACTICE•The right infographic is worth a thousand data points•Presents information in an engaging and easy-to-digest format

Sample Infographics

FACE-TO-FACE MEETINGS

Best Practice•Regular program of deskside visits with consultants in their offices•“Conversation” rather than “presentation”

NEXT PRACTICE•Regular program of deskside visits with consultants in their offices•“Conversation” rather than “presentation”

An Introduction to LocationAdvisors.net

• Searchable, exportable database of the nation’s top members of the site selection community

• Provides meaningful background on individual location advisors

• Kept up-to-date by DCI (so your staff doesn’t have to)

So Let’s Take A Look Under the Hood…

What Does It Cost?

Let’s Keep It Simple: •$900 for a First-Year Subscription •Log-ins for as many of your staff members as you like

And For Today’s Webinar Participants:•Complimentary, two-week trial available

Questions…

Don’t hesitate to call us with any questions:

Andy Levine Alexa Naas andy.levine@aboutdci.com alexa.naas@aboutdci.com212/725-0707 x-107 212/725-0707 x-149

www.LocationAdvisors.net

Thank You!!!