Workplace Partnership for Life Hospital Campaign

Vidant Medical Center &Carolina Donor Services

Kathy Payne – Vidant Medical CenterBarbara Lee – Vidant Medical Center

Dwain Cooper – Carolina Donor ServicesNancy Rotthoff – Carolina Donor Services

Vidant Medical Center

•909 bed Flagship Hospital for Vidant Health Systems•Teaching hospital for Brody School of Medicine at East Carolina University

– Level 1 Trauma Center– Primary Stroke Center – Transplant Center

•6,857 employees (excluding MDs)•32 Residency & Fellowship Programs

– 375 Residents•Clinical Staff

– 294 Physicians– 2,536 Nurses

Carolina Donor Services• Serving 7 million people in 78 counties of North

Carolina and Danville, Virginia.

• 107 referring community hospitals• Transplant Centers in our service area:

Vidant Medical CenterDuke University Medical CenterWake Forest Baptist HealthUniversity of North Carolina Health Care

How It All Began

• Vidant Medical Center became interested in improving the donation process internally and wanted to know what efforts were being made within the hospital to raise community awareness.

• CDS’ Hospital Development Specialist and Community Relations Coordinator partnered with the Donor Resource Team to form a public education subcommittee.

• The Workplace Partnership for Life hospital campaign provided the opportunity for our team to highlight the public education efforts already in progress and develop new outreach campaigns.

Key Hospital Players

• Kathy Payne- Donor Resource Team Co-Chair• Barbara Lee- Transplant Social Worker• Anna Weaver-Assistant Vice President of

Surgical Services• Donor Resource Team Members• Critical Care Nursing Staff• Marketing/Information Services Department• Education Department• Diversity Department• Transplant Services

Hospital Employee Communication Vehicles Used to Promote

Donation• Bulletin Boards/Digital Signage – Intensive Care Units– Hospital cafeterias– Occupational Health– Main corridors

• Online Training Modules from the hospital’s Learn Center

• Employee e-mail• Hospital PA system

Hospital Public Communication Vehicles Used to Promote

Donation• Bulletin Boards/Digital Signage

– Main hospital corridors – Intensive Care Units– Family waiting areas– Admissions lobby– Emergency Department lobby– Hospital cafeterias– Occupational Health

• Hospital PA System• Hospital Phone System• Online Training Modules for Non-clinical Employees• Permanent display of the Donate Life Flag

Employee and Public Awareness Events

• Vidant Women’s Health Day• Vidant Men’s Health Day• Donate Life Month• Annual Linking Hands for Life Event• Hospital Donor Awareness Drives• National Minority Donor Awareness Week• National Donor Sabbath Reception

Donate Life Month

Annual Linking Hands for Life Event

National Minority Donor Awareness Week

National Minority Donor Awareness Week

VMC Employee Population

Best PracticesIdentify key hospital contacts and develop relationshipsUtilize existing hospital resourcesCollaborate on planning and execution of events

CDS and Vidant Medical Center working together to saves lives!