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Worksheet: Concept Development Overall goal: Review each concept selected at the end of Phase 2: What if? phase. Add details that more fully describe each concept’s main elements. Project Goal (from Phase 1. Revise as needed.) _______________________________________ ______________________________________________________________________________ List your team’s design criteria for an ideal solution (from Phase 2) ______________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Concept 1: ____________________________________________________________________ The following questions and suggestions may be useful in developing the concept. • What would the concept look like for various types of customers? • What would be happening behind the scenes to make this service work? • What are the steps that customers would take to interact with the service? • How would customers learn about the service? • How would other stakeholders interact with or otherwise benefit from the service? • How would the service be paid for? • In what ways does your concept respond to the insights you gained from your customer interviews and observations in Phase 1? • Which of the design criteria does this concept meet? What wows?
