MIRACLE LTD company

MPD PresentationGroup members:1. Pham Thu Ngan2. Nguyen Thu Ha3. Mac Quoc Cuong4. Luong Thanh Ha5. Le Nhat Quang

with Miracle Necklace

Content

Product – Miracle Necklace

Target market and selling price

Advertising and promotion

Summary

Product Name: Miracle

Necklace Features: lightning in

darkness, change colors following emotions and protect from flu and illness

Ingredient: stone, special covered-paint, silver wire

Price: suitable with middle-class people

Product

Silver necklace

Silver wire

Lighten StoneSpecial Paint

Layer

Miracle Necklace Light in darkness

Show your emotions

Protect you from illness

& flu

Target Market & Selling Price

Geography: Hanoi and

Ho Chi Minh City

Age: 2 groups (young

and middle-age ladies)

Income: middle class

with good income

Advertising

Direct Advertising

(Poster, Leaflet, Email)

Mass Media

(Television, Internet)

Sales Promotion

(Special Occasions)

Advertising on Television

Advertising on Television

Advertising on the Internet

Advertising on web (banner)

Sales Promotion

Shopping bag and box of Miracle Ltd. Co.

VIP card for loyal customers

Sale off season in special occasions (Valentine, Woman’s Day, Xmas…)

Summary

Product: Miracle Necklace

Market: Hanoi and Ho Chi Minh City

Customer segment: middle-class women

Price: 420K vnd – 450 vnd

Advertising: direct, mass media and sales

promotion

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