1. UX in the Jungle A Board Game for UXers Der-Jeng Lin, Mike
Chou, Hsin O. Eu, Pacha Chen September 8th, 2016 Copyright 2016.
Trend Micro Incorporated. All rights reserved. 12016/08/23
2. UX in the Jungle The Team DJ (Der-Jeng) Lin Sr. Project
Manager Mike Chou Staff UI Designer Hsin Olive Eu Director Pacha
Chen Sr. UX Researcher HIE (Human Interface Engineering) Department
Taipei, TaiwanTaipei, Taiwan Copyright 2016. Trend Micro
Incorporated. All rights reserved. 22016/08/23
3. UX in the Jungle Workshop Objectives Complete Product
Development Life Cycle Complete Product Development Life Cycle
Everyday Obstacles in Real Situations Everyday Obstacles in Real
Situations Different UX Job Functions Different UX Job Functions
Importance of Team Collaboration Importance of Team Collaboration
Experience the Within 3 Hours! (Instead of Years or Months!)
Copyright 2016. Trend Micro Incorporated. All rights reserved.
32016/08/23
4. UX in the Jungle Background The mobile games market is
growing rapidly with revenues exceeding many analysts'
expectations. Two software companies don't want to lose out and
decide to spin off small business units to penetrate this rising
market. But your CEO is not patient As members of the UX design
teams for these two spin-offs, your goal is to make as much money
as possible by delivering the best possible mobile game apps for
your target audience. Copyright 2016. Trend Micro Incorporated. All
rights reserved. 42016/08/23
5. UX in the Jungle Workshop Rundown 09:30 09:40 Introduction
09:50 10:45 Understanding the Jungle 09:40 09:50 Assemble Your Cast
10:45 11:15 Break 11:15 12:10 Experience the Jungle! 12:10 12:30
Sharing & Awarding Copyright 2016. Trend Micro Incorporated.
All rights reserved. 52016/08/23
6. Assemble Your Cast Copyright 2016. Trend Micro Incorporated.
All rights reserved. 62016/08/23
7. Identify Your Role & Seat Copyright 2016. Trend Micro
Incorporated. All rights reserved. 72016/08/23 UX Designer UX
Researcher UX Researcher UX Designer Each player chooses a Role
Piece and takes their seat as shown below Design Manager Design
Manager
8. Place Role Pieces Place your Role PieceRole PieceRole
PieceRole Piece on the starting tile as shown below Copyright 2016.
Trend Micro Incorporated. All rights reserved. 82016/08/23 UX
Researcher UX Designer UX Designer UX Researcher Design Manager
Design Manager
9. Play Sequence 1111 2222 3333 4444 5555 6666 2 teams take
turns in the following sequence Copyright 2016. Trend Micro
Incorporated. All rights reserved. 92016/08/23 UX Designer UX
Researcher UX Researcher UX Designer Design Manager Design
Manager
10. Team Objective The end of September + or The first team
launches its 4th GameGameGameGame x 4 x 4 BeforeEarn the Most
Revenue Copyright 2016. Trend Micro Incorporated. All rights
reserved. 102016/08/23
11. Introduce Your Teammates Their Names Where they are from
The Role they are going to play today This is Mike Chou He is a UI
Designer from Trend Micro Inc., Taiwan He will be the UX Designer
for the Bear Team Design Manager: Introduce your teammates to the
other team Introduce yourself and learn the following info from the
other two members in your team Copyright 2016. Trend Micro
Incorporated. All rights reserved. 112016/08/23
12. Round I Understanding the Jungle Copyright 2016. Trend
Micro Incorporated. All rights reserved. 122016/08/23
13. UX in the Jungle Round I Missions Copyright 2016. Trend
Micro Incorporated. All rights reserved. 132016/08/23 Understand
The Development Process Different Stakeholders and Their Influence
How Things Change in the Jungle the Order of Play Identify the Top
3 Keys to Making a Profitable Product (list them on your flipchart)
Launch 2 Games
14. Launched Product Development & Test Clarified Scenarios
Interaction Design Product Endorsement Visual Design The
Development Process Copyright 2016. Trend Micro Incorporated. All
rights reserved. 142016/08/23 Game Ideas Bad Development TokensBad
Development TokensBad Development TokensBad Development Tokens will
reduce the value of your product
15. How to Develop a Game DesignDesignDesignDesign cards can
only be placed in the predefined sequence Development
TokensDevelopment TokensDevelopment TokensDevelopment Tokens can
only be placed after all 3 DesignDesignDesignDesign cards are
placed x 1~4+ Product Endorsement can only be placed after the
Licensing & Registration and 1 or more new Game cards are
implemented Copyright 2016. Trend Micro Incorporated. All rights
reserved. 152016/08/23
16. Product Launch Copyright 2016. Trend Micro Incorporated.
All rights reserved. 16 Plan Advertise Sell Update Market Choose
implemented Game cards to launch Flip additional User cards face up
Calculate revenue from launched Game(s) Discard 3 User cards with
the most matching symbols # of new Games launched 1 2 3 4 # of User
cards to flip 1 4 9 16
17. Examples of Revenue Calculation 2016/08/23 Copyright 2016.
Trend Micro Incorporated. All rights reserved. 17 = $20 1: ($6 - $1
x 2 ) x ( 5x 5 ($4 - $1 x 1 ) + 3 ) = $4 x 5 = $3 x 8 = $24
18. Setup Round I 2016/08/23 Copyright 2016. Trend Micro
Incorporated. All rights reserved. 18
19. Identify Stakeholders Copyright 2016. Trend Micro
Incorporated. All rights reserved. 192016/08/23 1 :1 :1 :1 : 6666
StakeholderStakeholderStakeholderStakeholder cards for the Bear
TeamBear TeamBear TeamBear Team 3333 : Obstacle: Obstacle:
Obstacle: Obstacle cards 2 :2 :2 :2 : 6666
StakeholderStakeholderStakeholderStakeholder cards for the Deer
TeamDeer TeamDeer TeamDeer Team
20. Stakeholder and Their Influence Unhappy StakeholdersUnhappy
StakeholdersUnhappy StakeholdersUnhappy Stakeholders will prevent
your team from taking some actions or even give rise to
ObstaclesObstaclesObstaclesObstacles! Copyright 2016. Trend Micro
Incorporated. All rights reserved. 202016/08/23 Happy Stakeholders
Unhappy Stakeholders
21. Explore User Needs 1111 : User: User: User: User cards 2 :2
:2 :2 : 16161616 UserUserUserUser cards in the
MarketMarketMarketMarket Place 16161616 UserUserUserUser cards in
the MarketMarketMarketMarket with 8888 facing up and 8888 facing
down Copyright 2016. Trend Micro Incorporated. All rights reserved.
212016/08/23
22. Set Up the Development Board 1 : Game1 : Game1 : Game1 :
Game cards Place the LicensingLicensingLicensingLicensing
&&&&
RegistrationRegistrationRegistrationRegistration card and 4444
random GameGameGameGame cards on the Development BoardDevelopment
BoardDevelopment BoardDevelopment Board Copyright 2016. Trend Micro
Incorporated. All rights reserved. 222016/08/23 2 : Design2 :
Design2 : Design2 : Design cards Below the Licensing &
Registration card, place the following DesignDesignDesignDesign
cards : a.a.a.a. 1111 Clarified ScenariosClarified
ScenariosClarified ScenariosClarified Scenarios b. 1 Interaction
DesignInteraction DesignInteraction DesignInteraction Design c. 1
Visual DesignVisual DesignVisual DesignVisual Design 3 :
Development Tokens3 : Development Tokens3 : Development Tokens3 :
Development Tokens Draw 2222 Development TokensDevelopment
TokensDevelopment TokensDevelopment Tokens and place them below the
Licensing & RegistrationLicensing & RegistrationLicensing
& RegistrationLicensing & Registration card
23. Changes in the Jungle Copyright 2016. Trend Micro
Incorporated. All rights reserved. 232016/08/23 x 4 Design Manager
1111 : Change: Change: Change: Change cards
24. Replace the UserUserUserUser card with a new one facing
down Flip the UserUserUserUser card face up Flip the
StakeholderStakeholderStakeholderStakeholder card face down Draw an
ObstacleObstacleObstacleObstacle card How Things Change Copyright
2016. Trend Micro Incorporated. All rights reserved. 242016/08/23
An Office locationAn Office locationAn Office locationAn Office
location A CountryA CountryA CountryA Country
25. Deal Design Cards 252016/08/23 Copyright 2016. Trend Micro
Incorporated. All rights reserved. Design Manager UX Designer UX
Researcher UX Researcher UX Designer Design Manager x 2 x 3
26. Mind Your Time TheTheTheThe END!END!END!END! 10:40
Copyright 2016. Trend Micro Incorporated. All rights reserved.
262016/08/23
27. The Adventure Begins! 2016/08/23 Copyright 2016. Trend
Micro Incorporated. All rights reserved. 27 Missions: Understand
The Development Process Different Stakeholders and Their Influence
How Things Change in the Jungle The Order of Play Identify the Top
3 Keys to Making a Profitable Product (on flipchart) Launch 2
Games
28. Break Please return to your seats before 11:15 Copyright
2016. Trend Micro Incorporated. All rights reserved.
282016/08/23
29. Round II Experience the Jungle! Copyright 2016. Trend Micro
Incorporated. All rights reserved. 292016/08/23
30. UX in the Jungle Round II Missions Copyright 2016. Trend
Micro Incorporated. All rights reserved. 302016/08/23 Experience
the Complete Product Development Life Cycle Everyday Obstacles in
Real Situation Differences among UX Job Functions Importance of
Team Collaboration Earn the Most Revenue and Win the Game Share
What Your Team Have Learned (on your flipchart)
31. UX Skills Boost Development Once per turn, you may flip up
to 1111 UnhappyUnhappyUnhappyUnhappy
StakeholderStakeholderStakeholderStakeholder card anywhere on the
board Once per turn, draw 1111 additional DesignDesignDesignDesign
card if you draw one of the following 2 cards: Interaction
DesignInteraction DesignInteraction DesignInteraction Design Visual
DesignVisual DesignVisual DesignVisual Design Examine 1111
additional User card each time you conduct User ResearchUser
ResearchUser ResearchUser Research Copyright 2016. Trend Micro
Incorporated. All rights reserved. 312016/08/23
32. UXers Do More Than Just Design Copyright 2016. Trend Micro
Incorporated. All rights reserved. 322016/08/23 Launched Product
Development & Test Clarified Scenarios Interaction Design
Product Endorsement Visual Design Game Ideas x 1x 1
33. Change May Lead to Obstacles x 5 Copyright 2016. Trend
Micro Incorporated. All rights reserved. 332016/08/23
34. Setup Round II 2016/08/23 Copyright 2016. Trend Micro
Incorporated. All rights reserved. 34
35. Place Role Pieces Place your Role PieceRole PieceRole
PieceRole Piece on the starting tile as shown below Copyright 2016.
Trend Micro Incorporated. All rights reserved. 352016/08/23 UX
Researcher UX Designer Design Manager Design Manager UX Designer UX
Researcher
36. Identify Stakeholders Copyright 2016. Trend Micro
Incorporated. All rights reserved. 362016/08/23 1 :1 :1 :1 : 6666
StakeholderStakeholderStakeholderStakeholder cards for the Bear
TeamBear TeamBear TeamBear Team 3333 : Obstacle: Obstacle:
Obstacle: Obstacle cards 2 :2 :2 :2 : 6666
StakeholderStakeholderStakeholderStakeholder cards for the Deer
TeamDeer TeamDeer TeamDeer Team
37. Explore User Needs 1111 : User: User: User: User cards 2 :2
:2 :2 : 16161616 UserUserUserUser cards in the
MarketMarketMarketMarket Place 16161616 UserUserUserUser cards in
the MarketMarketMarketMarket with 8888 facing up and 8888 facing
down Copyright 2016. Trend Micro Incorporated. All rights reserved.
372016/08/23
38. Set Up the Development Board 1 : Game1 : Game1 : Game1 :
Game cards Place the LicensingLicensingLicensingLicensing
&&&&
RegistrationRegistrationRegistrationRegistration card and 2222
random GameGameGameGame cards on the Development BoardDevelopment
BoardDevelopment BoardDevelopment Board Copyright 2016. Trend Micro
Incorporated. All rights reserved. 382016/08/23 2 : Design2 :
Design2 : Design2 : Design cards Below the Licensing &
Registration card, place the following DesignDesignDesignDesign
cards : a.a.a.a. 1111 Clarified ScenariosClarified
ScenariosClarified ScenariosClarified Scenarios b. 1 Interaction
DesignInteraction DesignInteraction DesignInteraction Design c. 1
Visual DesignVisual DesignVisual DesignVisual Design 3 :
Development Tokens3 : Development Tokens3 : Development Tokens3 :
Development Tokens Draw 2222 Development TokensDevelopment
TokensDevelopment TokensDevelopment Tokens and place them below the
Licensing & RegistrationLicensing & RegistrationLicensing
& RegistrationLicensing & Registration card
39. Plan the 3rd Game Examine 3333 UserUserUserUser cards in
tiles that are adjacent to your teams office and choose 1
GameGameGameGame card to put on your Development BoardDevelopment
BoardDevelopment BoardDevelopment Board Copyright 2016. Trend Micro
Incorporated. All rights reserved. 392016/08/23
40. Changes in the Jungle Copyright 2016. Trend Micro
Incorporated. All rights reserved. 402016/08/23 x 4 Design Manager
1111 : Change: Change: Change: Change cards
41. Deal Design Cards 412016/08/23 Copyright 2016. Trend Micro
Incorporated. All rights reserved. Design Manager UX Designer UX
Researcher UX Researcher UX Designer Design Manager x 2 x 3
42. Mind Your Time TheTheTheThe END!END!END!END! 12:10
Copyright 2016. Trend Micro Incorporated. All rights reserved.
422016/08/23
43. The Adventure Begins! 2016/08/23 Copyright 2016. Trend
Micro Incorporated. All rights reserved. 43 Missions: Experience
Complete Product Development Life Cycle Everyday Obstacles
Difference UX Job Functions Importance of Team Collaboration Earn
the Most Revenue and Win the Game Share What Your Team Have
Learned
44. Sharing Time! Copyright 2016. Trend Micro Incorporated. All
rights reserved. 442016/08/23
45. Awarding Time! Copyright 2016. Trend Micro Incorporated.
All rights reserved. 452016/08/23
46. Thank you for your participation! Credits Game Design: DJ
(Der-Jeng) Lin Project Management: Mike Chou Artwork: Peggy Liu
Board Layout: Melody Chou Accessories: Cathy Yeh Visual Design
Review: Pin Hsu Editing: Richard Hsiao, Aron Danburg Production:
Hsin Olive Eu Playtest Coordination: Pacha Chen Primary
Playtesting: Fiona Wen, Joyce Lin, Hanwen Chang, Wish Lin, Mei
Hung, Xindy Wang, Jasmine Liou Special thanks to team members from
Trend Micro HIE, BA, and R&D for supporting the playtest! Hsin
Olive Eu, [email protected] Pacha Chen,
[email protected] DJ (Der-Jeng) Lin, [email protected]
Mike Chou, [email protected] Copyright 2016. Trend Micro
Incorporated. All rights reserved. 462016/08/23