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Workshop Bart Hufen

Date post: 27-Jun-2015
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Presentatie van Bart Hufen tijdens het State of the Art Marketing event 2013.
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PLAY ING CONSULT CONCEPT +1 +2
Transcript
Page 1: Workshop Bart Hufen

PLAY INGCONSULT

CONCEPT

+1

+2

Page 2: Workshop Bart Hufen

Game Design

Baby Steps to Start Playing

Page 3: Workshop Bart Hufen

Content

1. What’s the objective of this workshop for you? 2. Which variables can I use to make it remarkable? 3. Which rules are there on this playground? 4. What’s the score model (do’s ++ and don’ts --)?5. When is it finished?

Page 4: Workshop Bart Hufen

Content

1. Briefing 2. Concept3. Objective, challenges and why it is fun4. Score-model 5. Design Document & Database 6. Play-test & iterate

Page 5: Workshop Bart Hufen

Content

1. Briefing 2. Concept3. Objective, challenges and why it is fun4. Score-model 5. Design Document & Database 6. Play-test & iterate

Idea Creation

Page 6: Workshop Bart Hufen

Content

1. Briefing 2. Concept3. Objective, challenges and why it is fun4. Score-model 5. Design Document & Database 6. Play-test & iterate

Game Design

Idea Creation

Page 7: Workshop Bart Hufen

Content

1. Briefing 2. Concept3. Objective, challenges and why it is fun4. Score-model 5. Design Document & Database 6. Play-test & iterate

Game Design

Idea Creation

Development

Page 8: Workshop Bart Hufen

1/6: Briefing

1. Objective 2. Target audience (players) 3. Essence of the problem / challenge 4. Most suitable platform 5. Other important guidelines

Page 9: Workshop Bart Hufen

2/6: Concept

Page 10: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome)

Page 11: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome) 2. What’s the essence of the problem?

Page 12: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome) 2. What’s the essence of the problem? 3. How would you validate (un)desired behavior (reward & punish)

Page 13: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome) 2. What’s the essence of the problem? 3. How would you validate (un)desired behavior (reward & punish) 4. Describe plausible scenario’s & situations

Page 14: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome) 2. What’s the essence of the problem? 3. How would you validate (un)desired behavior (reward & punish) 4. Describe plausible scenario’s & situations 5. What is a suitable metaphor for this subject?

Page 15: Workshop Bart Hufen

2/6: Concept

1. Objective in the game (desired outcome) 2. What’s the essence of the problem? 3. How would you validate (un)desired behavior (reward & punish) 4. Describe plausible scenario’s & situations 5. What is a suitable metaphor for this subject? 6. Make a mood-board for your game concept

Page 16: Workshop Bart Hufen

Game Elements

Page 17: Workshop Bart Hufen

Game ElementsVisual

Page 18: Workshop Bart Hufen

Game ElementsVisual

Objective

Page 19: Workshop Bart Hufen

Game ElementsVisual

ObjectiveTactics

Page 20: Workshop Bart Hufen

Game ElementsVisual

ObjectiveTactics

Story

Page 21: Workshop Bart Hufen

Game ElementsVisual

ObjectiveTactics

Story

Mastery

Page 22: Workshop Bart Hufen

Game Elements

DO NOT DISTURB

Visual

ObjectiveTactics

Story

Mastery

Page 23: Workshop Bart Hufen

Objective

Actions

Game Elements

Page 24: Workshop Bart Hufen

Objective

ChallengeC

Challenge...

Challenge B

ChallengeA

Actions

Game Elements

Page 25: Workshop Bart Hufen

Objective

ChallengeC

Challenge...

Challenge B

ChallengeA

Actions

+Positive

Consequence - Negative

ConsequenceScore model

Game Elements

Page 26: Workshop Bart Hufen

User Interface Feedback System

Objective

ChallengeC

Challenge...

Challenge B

ChallengeA

Actions

+Positive

Consequence - Negative

ConsequenceScore model

Game Elements

Page 27: Workshop Bart Hufen

User Interface Feedback System

Objective

ChallengeC

Challenge...

Challenge B

ChallengeA

Actions

+Positive

Consequence - Negative

ConsequenceScore model

Ruleset

Game Elements

Page 28: Workshop Bart Hufen

Metaphor & Visual Layer

User Interface Feedback System

Objective

ChallengeC

Challenge...

Challenge B

ChallengeA

Actions

+Positive

Consequence - Negative

ConsequenceScore model

Ruleset

Game Elements

Page 29: Workshop Bart Hufen

3/6: Objective

1. Write down the objective in the game 2. Define challenges derived from the main objective 3. Develop the basic game-loop to fulfill challenges 4. Define levels for gradual growth in required skills

= Purpose, meaning, fun, replayable?

Page 30: Workshop Bart Hufen

* Balancing the Flow gives the player a ‘Sense of Control’

Game Flow

Page 31: Workshop Bart Hufen

Purpose

* Balancing the Flow gives the player a ‘Sense of Control’

Game Flow

Page 32: Workshop Bart Hufen

Purpose

* Balancing the Flow gives the player a ‘Sense of Control’

PROGRESS

Game Flow

Page 33: Workshop Bart Hufen

Purpose

Start Doing

* Balancing the Flow gives the player a ‘Sense of Control’

PROGRESS

Game Flow

Page 34: Workshop Bart Hufen

Purpose

Start Doing

Experiment

* Balancing the Flow gives the player a ‘Sense of Control’

PROGRESS

Game Flow

Page 35: Workshop Bart Hufen

Purpose

Start Doing

Experiment

Learn

* Balancing the Flow gives the player a ‘Sense of Control’

PROGRESS

Game Flow

Page 36: Workshop Bart Hufen

Purpose

Mastery*

Start Doing

Experiment

Learn

* Balancing the Flow gives the player a ‘Sense of Control’

PROGRESS

Game Flow

Page 37: Workshop Bart Hufen

4/6: Score-model

1. Which actions help the player to achieve the set challenges 2. Which actions limit the player from achieving the set challenges 3. How do we reward and punish these actions 4. Make sure the game shows Clear and Consistent Feedback

= Empowerment, sense of control, good feeling (flow)

Page 38: Workshop Bart Hufen

5/6: Design document

1. Define the playground in detail *

2. Write a document that programmers understand (Tip: use schematics, structures and pictures)

3. Fill a dBase with your game loop mechanics, questions, answers, actions, scores, etc.

*(visual style, storyline, size, actions, rules, score model, feedback, text, dialogue, interface, sound design, music, animations, etc. )

Page 39: Workshop Bart Hufen

6/6: Play-test

1. Play the game with your team 2. Play the game with strangers 3. Listen, learn, adjust, test = iterate! 4. The players are always right...

Page 40: Workshop Bart Hufen

1. 100% Attention 2. Fun! 3. Voluntary 4. Active experience 5. Multi-sensory & Re-playable 6. Hours, weeks and potentially years of engagement 7. Immersion: suitable to address complex issues 8. Measurable effect!

Why use games?

Page 41: Workshop Bart Hufen

The objective of this workshop was to experience the basics of game design

More information on www.brandnewgame.nl

And feel free to download my book

Game Over?

Page 42: Workshop Bart Hufen

Book: www.brandnewplayground.com

Blog: www.gamingandbranding.com

Bizz: www.brandnewgame.nl

Twitter: @BartHufen #gamification

PLAY INGCONSULT

CONCEPT


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