Sanchez Hdez Ma. Janai.

PCIC MEXICO 2013 Petroleum and Chemical Industry Committee Technical Conference México, D. F. – July 24-26, 2013

Business Model

Tlaxcala, México

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Business Model

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Topics • What is a business model? •  Example • Why is it important? •  The differences between You business model and the

Organization business model. • What do I need to apply? •  Example • How to apply it?

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¿What is a business Model?

Customersegments1.‐Oneorsomecustomerssegments.

RevenueStreams5.‐Theprofitsaretheresultofvalueproposalsofferedsuccesfullytothecustomers.

CustomerRela?onships4.‐Areestablishedandkeptwitheachcostumersegment.

Distribu?onandcommunica?onchannels3.‐Thevalueproposalsaredeliveredtothecustomersthroughthecommunica?on,distribu?onandsaleschanels.

CostStructure9.‐Themodelelementsofthebusinessprovideasaresultthecostsstructure.

ValueProposi?ons2.‐Triestosolvecustomersproblemsandtosa?sfytheirneedswithvalueproposals.

KeyAc?vi?es7.‐Throughthefulfillingofasetofmainac?vi?es.

KeyResources6.‐Arethenecessarywaystoofferanddelivertheelementsdescribedbefore.

Partners8.‐Someac?vi?esareexternalizedandsomeresourcesarepurchasedoutoftheenterprise.

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Business Model Generation Book.

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Example

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¿Why is it important?

The dynamics of change and chaos to live in complex systems affect the way we live, interact and do business.

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Differences between you business model and the business model of the organization •  The Canvas work describing personal business model, just as it does

when describing Organizational business model. Note a couple of differences between them, though:

▫  In a personal business model, the Key Resource is You. Your interests, skils and abilities, Key Resources often include a broader range of resources, such as other people. ▫  A personal business model tales into account unquantifiable “soft” Costs

(such as stress) and “soft” Benefits (such as satisfaction). The organizational business model, generally considers only monetary Costs and Benefits.

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Why not? You can reinvent your career

ILUSTRACIÓN: THE GROVE (grove.com)

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Consider our own business model.

Let us design new models.

Time to draw!

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9 Blocks

NADA

LIGA 2

LIGA3 LIGA 4

LIGA 5

LIGA6

LIGA 7

LIGA8 LIGA9

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Key Resource: Who are you, and what do you have? Who are you? what do you have?

•  Your interests: things you like. •  Your skills: Innate gifts, spatial

reasoning, dynamics group. Computer programming, financial analysis, nursing.

•  Your personality: Intelligence, employment, outgoing, tolerant, reflexive.

•  Knowledge •  Experience •  Personal and professional contacts. •  Another tangible or intangible. •  Resources: vehicle, tools, special

clothing, money.

link

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Key activities: What do you do? •  Physical or mental activities performed instead of the

customers.

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Customers: Who do you help? •  Those who pay to receive any benefit. ▫  Boss, supervisor, customers, peers ▫  Can even be communities, neighborhoods, cities, colonies ▫  Write their names

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Provided value: how do you help? • What kind of benefits does my job provide to the customer?

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Channels: how do they know you, and how do you deliver? • How can you help the potential clients? • How will you make them choose to buy your services? • How to buy them? • How to deliver to the customers the purchase service?

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Costumer relationships: How do you interact?

• Personalized services. • E-mails, other ways. • Increasing the customer base (attracting new ones) • Currents customers satisfaction (loyalty).

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Partners: Who helps you? • Office mates • Mentors •  Family •  Friends

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Revenue and benefits: what do you get? •  Salary •  Professional fees •  Actions •  Royalties •  Cash

•  Benefits ▫  Medical assistance

▫  Retirement insurance ▫  Scholarships

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Costs: what do you give? •  Investment needed to work: time, energy and money. •  Non-reimbursable direct costs •  Travel expenses •  Vehicles •  Tools •  Special clothing •  Internet expenses •  Telephone costs •  other intangible costs: ▫  Stress ▫  Discontent

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Revision made by Chris of her personal model business. •  key associations: members of the doctorate comittee. •  Key activities: correction, rewriting, research. •  Added value: to improve the legibility and the articles style. Help the

customers to publish in important academic magazines. •  Customers relationships: personal service, focussed in fidelity. •  Customers: university professors, mainly European. •  Channels: E-mails, Skype, Internet. •  Costs: time, energy, stress because of the necessary investigation. •  Revenues and benefits: correction of fees. Higher fees.

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End •  Sánchez Hernández María Janai •  Instituto Tecnológico de Apizaco

•  shmj90@hotmail.com •  01-241-4174044