creative video concepts

What is pre-production?

Shaping your “why” into a concept

Different Approaches

Who are the Audience?

*Interesting, emotive, relevant,

original, human condition and CTA

Scripts

Storyboards

Creating a production plan

Message & Concept

Approach

Audience

The Secret Ingredients

Scripts & Storyboards

Production plans

Summary

Visit the CharityComms website to view

slides from past events, see what events

we have coming up and to check out

what else we do:

www.charitycomms.org.uk

Conference28 April 2016

London#CharityContent

Charity content

marketing

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