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Contact karlijn@NosCur a.nl 06-42473080 @dewitk www.NosCura.nl [email protected] 06-81834114 @RobSpeekenbri nk www.NosCura.nl
Online Personal Branding
How to find, create and alter the online (first) impression you make
Now please introduce yourself
- Where are you from- Study- Research topic(s)- Hobby- Motivation to be here
Maastricht University - the brand (and its sub-brands)
http://www.brochures.maastrichtuniversity.nl/strategic-programme/en/core\
Online Communicationin Higher Education
Say it’s 2025...
The golden triangle in online communication
Introduction to social and online media
The impact of online media on today’s society
Definition of social
The term social refers to a characteristic of living organisms as applied to populations of humans and other animals.
It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.
Morrison, Ken. Marx, Durkheim, Weber. Formations of modern social thought
Definition of social media
Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’
Murthy, Dhiraj (2013). Twitter: Social Communication in the Twitter Age. Cambridge: Polity. pp. 7–8. ISBN 978-0-7456-6510-8.
Some examples of Online Personal Brands
This could be you
Rolf Hut
I am a scientist at Delft University of Technology. I solve my problems using a MacGyver attitude. I build measurement devices using scavanged parts from consumer-electronics. I connect existing online data sources to answer relevant scientific questions. I encourage my students to learn by discovering, building and doing.
Erik Scherder
Erik Scherder is professor Clinical Neuropsychology at the Vrije Universiteit Amsterdam and professor in Human Movement Sciences at the Rijksuniversiteit Groningen. His main research topics are:
1) effects of non-pharmacological interventions (including physical activity) on cognition, behaviour, and the sleep-wake rhythm of the elderly (with and without dementia), and people with an intellectual disability;
2) the influence of various types of dementia and intellectual disability on multiple components of pain.
Canan Ziylan
I am a PhD candidate who loves doing nutritional health research with older adults.
I write about:
Education
Events
News
PhD life
Publication
Research
Coffee break
15 minutes
Know Thyself
How do you want to be found / what are your topics?
Who am I?
Who am I?
Do
Who are you?
Search & monitoring
What do you find if you Google yourself? What are people saying about you and your topics?
Search
what happens when we google you...
Search beyond Google:
Professional online media monitoring tools
OBI4wan Search
How to turn your keywords into an OBI4wan serch query
https://horizon.obi4wan.com
Try search queries in OBI4wan
Creating reports
Create report around your topic and present your findings
10 minutes to create a report
Lunch
30 minutes
(top) authors, (top) mentions and (top) influencers,
Find your online peers and ambassadors
Find out about your authors, mentions and influencers
add these items to your reports and play with them
Present your findings
Side-step:Video assignment
Use your smart phone
Present your videos
Coffee / tea
15 minutes
Choose wisely
Combination of goal, stakeholder, topic(s) and means
Choose your ideal combination
How to claim your topics
Some (fictual) examples
Self driving cars are the future of transport
Self driving cars are the future of transport
I believe self driving cars are the future of all transport in the whole world because people are the most dangerous aspect in driving today.
Eliminating the human factor will:
- Diminsish human casualties in traffic to nearing 0%
- Solve traffic jams because vehicles will interact and optimise supply and demand
- Optimise the “fuel” needed to move vehicles from A to B
- Minimise the travel time for every human and give insight in ETA (or: gauranteed time of arrival)
Search
Executing my expertise in the self driving car conversation
- Find and follow the experts on self driving vehicles
- Create columns in Twitter with a search query
- Engaging in relevant tweets that other people send out
- Create engaging content (tweets) around self driving
- Retweet with comments
Create a personal brand around healthy treats for kids
Create a personal brand around healthy treats for kids
BecauseI am convinced that children will be happier and healthier when they eat and drink
less sugar.
I am convinced that it is up to the parents to make a change here.
How to find “news hooks”
How to create a content calendar
To capitalize on your inspiration
Create your own content calendar
Two to present their content calendar
Wrap up
Some (fictual) examples
Good luck, have fun andsee you all on October 17th
