Date post: | 15-Jul-2015 |
Category: |
Social Media |
Upload: | fadilia- |
View: | 220 times |
Download: | 0 times |
The Traditional Mental Model of Marketing (B2C)
19
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
20
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience