Greek Patients & Doctors What do they do on the Net? Kathi Apostolidis Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator
Transcript
1. Greek Patients & Doctors What do they do on the
Net?Kathi ApostolidisBreast Cancer & Patient Rights
AdvocateVolunteer Sector Consultant & Health Commentator
2. Social Mediain healthcare is not a fad.It has real
value
3. Web2.0 & Social MediaInexpensive Immediate Personal
Ubiquituous=Mobile
4. Whats theChange agent? The Internet800m. Users by 3 rd
Q.2011
5. Internet penetration in Greece YEAR 2012 2010 46.2% 2008
2006 33,5% 2004 2002 YEAR 2000 1998 9,1% 1996 1994 1 2
3Approximately 5.1million internet users in 2011
6. Facebookpenetration-1st Trimester 2012
7. Greek Internet User Younger men & women of 16-44 years
High/medium socio-economic status Resident in urban/semi urban
regions Often smart phone owner
8. Online Survey Internet for health/healthcare 1.050
participants 3rd Quarter 2011 2/10 frequently use internet for
health/healhcare purposes 50% only some times 3/10 never
9. What do Greeks search for in health/healthcare online? 69%
search for healthcare information 43% search for specialist doctors
& hospitals 35% participate in blogs/forums 25% purchase online
healthcare products & services
10. What patients search for on the internet? Learn about
symptoms & disease Find an expert doctor Find a safe hospital
Connect with other patients Share their experience Understand
therapy options
11. How Greek Doctors use the internet? 60% search medical
information 48% search data for research work 36% exchange views
with peers in medical sites, platforms, blogs 27% search for a
doctor or hospital in their specialty 26% purchase online products
& services for their practice
12. What patients think of online doctors? Still few trust
online doctors Mutual scepticism Reach out to peer patients
13. Thank you for your attentionKathiApostolidis-Breast
Cancer& Patient Rights Advocate Volunteer Sector Consultant
& Health Commentator @kgapo, #opnhealth
thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth
http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from
Regina Hollidays Medical Advocacy Blog A place where art, medicine,
social media and pop-culture collide and create a patient voice in
health information technology.