Date post: | 17-May-2015 |
Category: |
Technology |
Upload: | samuel-driessen |
View: | 569 times |
Download: | 5 times |
Workshop Social Media for ROON
Samuel Driessen - Information Architect Océ
- Regional meeting of Works Councils - April 19, 2010
2
Goal Workshop
Describe Web 2.0 and Enterprise 2.0 Reflect on Web 2.0/Enterprise 2.0 <> ROON
3
Shift Happens
Video: Shift Happens, Did you know 4.0 Video: Social Media Revolution
What did you see? What does this say? Which media do you use? And why?
4
The name of the revolution in media
Web 2.0Or: Social Media, Social Web, Social Computing
5
Web 2.0 defined
internet as platform harness network effects (collective intelligence)
6
Shift Happens in Business too
YouTube - The Break Up Online Communities Change the World
What did you see? What does this say? How is are you responding?
7
The name of the revolution in business
Enterprise 2.0
8
Enterprise 2.0 defined
Simply stated: Apply Web 2.0 concepts to enterprises
Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.
Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.
Freeform means that the software is most or all of the following: Optional Free of up-front workflow Egalitarian, or indifferent to formal organizational identities Accepting of many types of data
9
10
11
12
Paradigm change
Industrial ageInformation is powerOne-to-many in mass mediaProtect and be closedManagers are heroes
Network ageInformation and connection is powerMany-to-many in networks Share and be open Opinion leaders are heroes
13
The name of the game
Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead It’s free It’s equal Why would I limit myself to one employer?
14
Trend or Hype?
The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay
Connect and share is here to stay
The peer-to-peer consumer is here to stay
Inbound marketing is here to stay
Web 2.0 is here to stay (and it’s developing!) future (Web2): devices, real-time, semantic, augmented
Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
15
Web Squared
Mobile web (web on mobile devices) Real-time web (life streaming, etc.) Augmented web (layers on top of the web, sensors,
location) Semantic web (meaning, context, filtering)
16
Examples of Web 2.0/E2.0 tools
Blogs Microblogs Wiki’s Social networks Bookmarking RSS
17
What is a blog?
Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.
Examples: Blogger, WordPress, MoveableType
Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc.
18
What is a microblog?
A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions.
Example: Twitter
Used during Press conferences, testing, a.o.
19
What is a social network?
Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests.
Examples: Facebook, Myspace, LinkedIn, Xing
20
What is social bookmarking?
Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.
Examples: del.icio.us, diigo, digg
Use to promote news, track buzz
21
What is a wiki?
Wiki’s are the collaborative white boards or libraries.
Examples: Confluence, Mediawiki (Wikipedia platform), Pikiwiki
22
What is RSS?
RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)
Example: an RSS enabled webpage can be recognized by this button:
Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, Fa.vor.it
23
Was our explanation unclear…?
Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English
24