1. Online Health Information 80% of internet users gather health information online Source: pewinternet, 2011 Health video search results can be of poor relevance/quality Health videos are rarely localisedfor international audiences

2. Monthly Online Video ConsumptionAverage number of videos watchedper viewer in April 2011Germany 187Turkey 169UK 166Spain 151France 131Italy 115 In April 2011, internet usersRussia 87 in France watched on average between 4 and 5 videos a daySource: comScore Video Metrix, April 2011

3. Digital Video Publishing

4. Whats in it for Doctors? Establishes them as thought leaders in their area Draws attention to their articles and research Increases their professional standing Helps recruit for their clinical trials

5. Whats in it for Patients? Allows them to share their story in their own words Gives them a sense of legacyto share with others Contribute to a cause greaterthan their own They cherish the attention of being filmed feel special

6. Editorial Recommendations Concise videos 1-2 minutes Shoot on location Use annotations Group videos into playlists Pre-interview talent

7. Video SEO Leverage celebrity/thought leader following Cover health related news Tag all videos with effective keywords, META titles and descriptions Accompany videos with 250-300 keyword rich articles

8. SEO Results 2 of the top 5 search results on Google For Metastatic breast cancer are Streaming Well videos

9. Multi-LanguageVideos should be localised and address cultural differences

10. Our Videos in 11 Languages

11. The Evolution of Online VideoIncorporate dynamic elements that shift the user experience from passive to interactive