Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

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The Limitations of the Browser Digiday Hot Topics: Header Bidding February 7, 2017 Doug Lauretano, SVP& GM

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Page 1: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

The Limitations of the Browser Digiday Hot Topics: Header Bidding

February 7, 2017

Doug Lauretano, SVP& GM

Page 2: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

Page 3: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

* Speedtest Market Report, US. 8/3/16

Page 4: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

Page 5: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

385Avg # of connections @ page load

841Max # of connections @ page load

4,808Avg page load time in milliseconds

11,641Max page load time in milliseconds

Page 6: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

Minimize your dependency on what you cannot control

HardwareInternet connection

Browser software

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