Workspace Mobility – need of the hour

December 2014

Noman A. Qadir

Director, ChannelsMiddle East and Africa

© 2014 Citrix. Confidential.2

© 2014 Citrix. Confidential.3

RemoteAccess Virtualization

MobileWorkstylesCollaboration CloudNetworking

1989 2014

RemoteAccess Virtualization

MobileWorkstylesCollaboration CloudNetworking

Future

• Device & network independence

• Any to any, secure by design

• Consumer-like user experiences

• Elastic service capacity & costs

• Designful approach to services

© 2014 Citrix. Confidential.4

The ultimate mobile deviceyou

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Software-defined DatacenterNetworkWorkspace

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Hybrid & Hyper-connected

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Old Ways New Reality

MobilePersonalWirelessMash-upStoresHybrid

OfficeCompany

WiredMonolithic

SuitesPremise

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Cloud FirstMobile First

Devices & Services

People & Tasks Apps & Data

© 2014 Citrix. Confidential.9

Device & location

independence

App-fluent delivery fabric

Service aggregation & brokering

Hybrid world of devices & services

Cloud FirstMobile First

Devices ServicesExperience First

Work Anywhere

MadeAnywhere

© 2014 Citrix. Confidential.10

Work Anywhere

MadeAnywhere

“Don’t Own Stuff”“Don’t Own Stuff”

Device & location

independence

App-fluent delivery fabric

Service aggregation & brokering

Devices Services

Hybrid world of devices & services

© 2014 Citrix. Confidential.11

Content• Video• Audio• Books• …

Screen• TV• Tablet• PC/Mac• Phone• …

Entertainment Service ProvidersDevices Services

EnjoyAnywhere

ProducedAnywhere

© 2014 Citrix. Confidential.12

Head-end• Cable/Satellite• Hulu, et al• Apple• Netflix• Amazon

Receiver• Set-top Box• Browser• Apple TV• Chromecast• Fire TV

Network• Cable• Satellite• Internet• Wireless

Device & location

independence

App-fluent delivery fabric

Service aggregation & brokering

Devices Services

EnjoyAnywhere

ProducedAnywhere

© 2014 Citrix. Confidential.13

Device & location

independence

App-fluent delivery fabric

Service aggregation & brokering

Devices Services

Any device, network & service

Workspace Service ProvidersWorkspace Apps, Infrastructure & Services

Work Anywhere

Made Anywhere

© 2014 Citrix. Confidential.14

MobilityThe ability to move or be moved

© 2014 Citrix. Confidential.15

MoveabilityPeople, business, apps, data & desktops

© 2014 Citrix. Confidential.16

WorkforceEngagement

WorkflowTransformation

WorkplaceReinvention

MobileWorkspace

Productivity & agility for people, business & IT

© 2014 Citrix. Confidential.17

Apps Data

Desktop Collaboration

Personal

© 2014 Citrix. Confidential.18

Citrix seamlessly and securely unites apps, data and services on any device

over any network, any cloud

© 2014 Citrix. Confidential.19

...so any device can be a state-of-the-art workspace

© 2014 Citrix. Confidential.20

Data Sync & Share

Desktop & App Virtualization

Enterprise Mobility Management

Cloud Networking

© 2014 Citrix. Confidential.21

Mobile Apps

+Windows Apps

© 2014 Citrix. Confidential.22

Secure mail, calendar &

contacts app

Secure mobile web browser

Secure doc sharing, sync

& editing

Capture, store and share

notes

Secure mobile access

to physical desktops

Rich content editing for

Office documents

© 2014 Citrix. Confidential.23

Worx-enabled Apps Ecosystem

© 2014 Citrix. Confidential.25

WORK BETTER. LIVE BETTER.