+ All Categories
Home > Business > World Diamond Mark - Who Are We?

World Diamond Mark - Who Are We?

Date post: 13-Jan-2017
Category:
Upload: alex-popov
View: 255 times
Download: 0 times
Share this document with a friend
43
Transcript
Page 1: World Diamond Mark - Who Are We?
Page 2: World Diamond Mark - Who Are We?

Who are WE?

Page 3: World Diamond Mark - Who Are We?

The World Diamond Mark is the industry’s only organization that seeks to rekindle consumer trust and desire in diamonds through promotion and advertising. Its global objective is to ensure market growth and higher profit margins for all players in the diamond and jewelry supply chain.

Page 4: World Diamond Mark - Who Are We?

WE ARE FACING

A BIGCHALLENGE

Page 5: World Diamond Mark - Who Are We?

THE DIAMOND MARKETIS AT A MAJOR

TURNING POINT

Page 6: World Diamond Mark - Who Are We?

DIAMONDSAND DIAMOND JEWELLERY ARE

LOOSINGMARKET SHARE

Page 7: World Diamond Mark - Who Are We?

CONSUMERS ARE SPENDING MOREON OTHER LUXURY PRODUCTSBUT RELATIVELYLESSON DIAMONDS AND DIAMOND JEWELLERY

Page 8: World Diamond Mark - Who Are We?

Various reasons:• Slower economy, less discretional spending;• Influence of China’s crackdown on big spenders,

less spending of luxury, diamond jewellery;• Shift to new generation - Millennials who have

no knowledge, no desire for diamonds;• Diamonds as an expression of ultimate love

between partners is not part of their DNA!

Page 9: World Diamond Mark - Who Are We?

OUR GOAL:

CREATING A SHIFTIN CONSUMERS’ ATTITUDE TOWARDS DIAMONDS AND DIAMOND JEWELLERY

Page 10: World Diamond Mark - Who Are We?

The Retailers!WHO NEED US THE MOST?

Page 11: World Diamond Mark - Who Are We?

WE ARE ALREADYMAKING THE MOVE

Page 12: World Diamond Mark - Who Are We?

RETAILER REPUTATION

ENHANCEMENT

AUTHORIZED DIAMOND DEALER

PROGRAM

+EDUCATION PROGRAM

FOR IMPROVING INSTORE STAFF PERFORMANCE

Page 13: World Diamond Mark - Who Are We?

REBUILDING CONSUMERS’

TRUST DESIRE&

Page 14: World Diamond Mark - Who Are We?

TRUST

Page 15: World Diamond Mark - Who Are We?

DESIRE

Page 16: World Diamond Mark - Who Are We?

WE HAVE CREATED A LONG TERM STRATEGY

Page 17: World Diamond Mark - Who Are We?

A GLOBAL MARKETING STRATEGY

Page 18: World Diamond Mark - Who Are We?

DIGITALPROMOTION CAMPAIGNS

ONGOINGEVENTS

+

Page 19: World Diamond Mark - Who Are We?

VICTORIA COLLIERBY VALERIE MESSIKA SHOWCASED BY WDM AND HRD ANTWERP NV AT THE ISTANBUL JEWELRY SHOW (3/15)

Page 20: World Diamond Mark - Who Are We?

THE VICTORIA COLLIER WAS COVERED BY 14 INTERNATIONAL TV CHANNELSAT THE ISTANBUL JEWELRY SHOW

Page 21: World Diamond Mark - Who Are We?

SOME OF THE WINNERS AT THE DUBAI SHOPPING FESTIVAL (1/2015)

Page 22: World Diamond Mark - Who Are We?

SOME OF THE WINNERS ATTHE DUBAI SHOPPING FESTIVAL

Page 23: World Diamond Mark - Who Are We?

VicenzaOro Dubai Video

Page 24: World Diamond Mark - Who Are We?

UNITEDEFFORT

IT IS A TRULY

Page 25: World Diamond Mark - Who Are We?

ALL PLAYERSTHAT IS SHARED BY

Page 26: World Diamond Mark - Who Are We?

MANUFACTURERSDEALERS

RETAILERS

PRODUCERSSERVICE PROVIDERS

Page 27: World Diamond Mark - Who Are We?

A GLOBAL PROJECTFROM HONG KONG

TO THE MIDDLE EAST, CHINA, INDIA, TURKEY AND BEYOND

Page 28: World Diamond Mark - Who Are We?

WORLDWIDEREBUILING THE DIAMOND INDUSTRY’S

GLORYTOGETHER!

Page 29: World Diamond Mark - Who Are We?

RIGHT MOVELET’S MAKE THE

TOGETHERFOR THE INDUSTRY

Page 30: World Diamond Mark - Who Are We?

www.worlddiamondmark.org

Page 31: World Diamond Mark - Who Are We?

97.5%

WITH 3 MAJOR ORGANIZATIONS BEHIND US

OF THE MARKET

THAT REPRESENT

Page 32: World Diamond Mark - Who Are We?

MEGJ Forum, Dubai

WDM Charity Gala in Dubai

Moscow – WDM Presentation to WDC

Annual Meeting

Hong Kong – WDMF Board and leaders’ thing tank meeting

WDM Diamond Fashion Show

at iIJW

Mumbai – WDM at IIJS Exhibition

opening of ADD programme in UAE and GCC countries

WDM presentation in Luanda, Angola

Hong Kong – WDM Launch in Hong Kong

and China

meetings with US major Jewellery

organizations

Diamond Industry Leaders’ thing tank meeting in Tel Avivmeetings with US

major Jewellery organizations

Panama – WDM Opening in Latin

America

participatiNG in VOD Show

Dubai – Diamond Fashion Show – you received invitation

WHAT’s in 2015?

WDM presentation IN Vladivostok, Russia

VICENZAOROSEMINAR

Page 33: World Diamond Mark - Who Are We?

WHERE

IS THEMONEY?

Page 34: World Diamond Mark - Who Are We?

SUPPORTPILLARS 4

Page 35: World Diamond Mark - Who Are We?

FUNDING CHANNELS5

Page 36: World Diamond Mark - Who Are We?

BOURSESAND INDUSTRYORGANISATIONS

1

Page 37: World Diamond Mark - Who Are We?

RETAILERS2

Page 38: World Diamond Mark - Who Are We?

SERVICEPROVIDERS

3

Page 39: World Diamond Mark - Who Are We?

PRODUCERSAND MINING COUNTRIES

4

Page 40: World Diamond Mark - Who Are We?

5 EVENTS INCOME GENERATING

AND PROJECTS

Page 41: World Diamond Mark - Who Are We?

$10 $10

=$20WORLD DIAMOND

MARK FUNDRETAILERS

REDISTRIBUTION OF THE FUND BASED ON DOUBLE OF THE SUMS COLLECTED

FROM RETAILERS

SUBVENTION MEMBERSHIP FEES

Page 42: World Diamond Mark - Who Are We?

PARTNERS

Page 43: World Diamond Mark - Who Are We?

THE NEXT MOVE

YOURSSHOULD BE


Recommended