World Family Network World Family Network Services and PerspectivesServices and Perspectives

Section BSection B

Ing. Claudio Re Ing. Claudio Re

WF Network Supervisor WF Network Supervisor

Collevalenza, 09-10-2012Collevalenza, 09-10-2012

Once upon a time there was :Once upon a time there was :

The RadioThe Radio …. ….

Now we have a : Now we have a :

““multimedia flower “multimedia flower “

There are many different There are many different ways (platforms) that we can ways (platforms) that we can or BETTER that we or BETTER that we HAVEHAVE to to

use to reach our Listeners ” use to reach our Listeners ”

What is the correct What is the correct approach to the problem ?approach to the problem ?

Strategy Strategy

Choose the minimum number of platform that Choose the minimum number of platform that guarantee the best results .guarantee the best results .

Use for the choice the results of the tests and Use for the choice the results of the tests and realiable data from marketing investigations realiable data from marketing investigations

Use the principle of “Technological Neutrality”Use the principle of “Technological Neutrality” Put the Listener needs at the top of the Put the Listener needs at the top of the

simulations simulations Change the number and type of the platforms Change the number and type of the platforms

when the data of marketing investigations when the data of marketing investigations change change

Listening to the Radio in ItalyListening to the Radio in Italy Ascolto Radio Italia

Autoradio; 52,8

Radio ; 34,3

TV; 6,4

Cellulare; 3,1

Web; 2,6

Podcast; 0,9

Autoradio

Radio

TV

Cellulare

Web

Podcast

Accordinghly to the EBU Accordinghly to the EBU study , the radio based on the study , the radio based on the needs of the listeners will needs of the listeners will become soon an Hybrid Digital become soon an Hybrid Digital Radio Radio

Accordinghly to the EBU Accordinghly to the EBU principle of “technological principle of “technological neutrality” study ,the listener neutrality” study ,the listener doesn’t care about the doesn’t care about the standard of the platforms and standard of the platforms and want that his radio works world want that his radio works world wide . This means that in the wide . This means that in the Hybrid Digital Radio will be Hybrid Digital Radio will be possible to receive with many possible to receive with many of old and new platforms of the of old and new platforms of the following picturefollowing picture

The Hybrid Digital Radio will The Hybrid Digital Radio will not change too much his not change too much his aspect , but will automatically aspect , but will automatically choose the best platform choose the best platform dynamically available .dynamically available .

The listener will only listen to The listener will only listen to the results …the results …

The first convergence needed The first convergence needed is between Broadcast Media is between Broadcast Media

and IT Cloud and IT Cloud

Strategy Strategy

Choose the minimum number of platform that Choose the minimum number of platform that guarantee the best results .guarantee the best results .

Use for the choice the results of the tests and Use for the choice the results of the tests and realiable data from marketing investigations realiable data from marketing investigations

Use the principle of “Technological Neutrality”Use the principle of “Technological Neutrality” Put the Listener needs at the top of the Put the Listener needs at the top of the

simulations simulations Change the number and type of the platforms Change the number and type of the platforms

when the data of marketing investigations when the data of marketing investigations change change

What’s next … ? What’s next … ?

Technological Baby v.1.0Technological Baby v.1.0

Specifications Specifications

Born 2-3 years ago Born 2-3 years ago Will be upgraded every year Will be upgraded every year Will be one of our listeners in the Will be one of our listeners in the

next 100 yearsnext 100 years

What does it has on his What does it has on his hands ? hands ?

A puppet and ...A puppet and ... a KILLER APPLICATION !a KILLER APPLICATION !

WHY ? WHY ?

QUESTION QUESTION

How many of this telephones How many of this telephones could be use as a terminal for could be use as a terminal for Radio ? Radio ?

Forecast for the future Forecast for the future

Fonte: Marco Zamperini, 2011

Forecast in 10 years…

PC + 2,7%…

…smartphone + 87,2%!

Actually what is the Actually what is the situation of “radio situation of “radio

listening ? listening ?

Listening to the Radio in ItalyListening to the Radio in Italy Ascolto Radio Italia

Autoradio; 52,8

Radio ; 34,3

TV; 6,4

Cellulare; 3,1

Web; 2,6

Podcast; 0,9

Autoradio

Radio

TV

Cellulare

Web

Podcast

What can we do for you in What can we do for you in terms of services ? terms of services ?

What World Family do for you What World Family do for you World Family always partecipate to the top World Family always partecipate to the top

meetings and on the study groups on this meetings and on the study groups on this matters matters

World Family acquire data worldwide from World Family acquire data worldwide from the marketing and scientifical collectors the marketing and scientifical collectors

World Family make deep study and World Family make deep study and computer simulation on the technology computer simulation on the technology

World Family make practical tests on the World Family make practical tests on the fields to test all the technologiesfields to test all the technologies

World Family is always ready to transforms World Family is always ready to transforms all this into services od spin off of technlogy all this into services od spin off of technlogy for you for you

A few examples A few examples ( many other in section A )( many other in section A )

DataData

Strategies Strategies

Tests Tests

Spin off Spin off

Il triangolo dei desideri Il triangolo dei desideri