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world-food.ru Marketing manual Organiser 28 th Russia's Leading Food And Drink Exhibition 24–27 September 2019 Crocus Expo, Moscow
world-food.ru
Marketing manualOrganiser
28th Russia's Leading Food And Drink Exhibition
24–27 September 2019Crocus Expo, Moscow
Marketing manual
How to improve the efficiency of the participation at WorldFood Moscow? .................................................................3
Information in the exhibition guide (web version) .......................4
Exhibitor badges ............................................................................5
Promocode .....................................................................................6
WorldFood Connect .......................................................................7
Advertising in the exhibition guide / catalogue printed version ..............................................................8
Advertising on the exhibition website...........................................9
Promo staff ..................................................................................10
Advertising at the venue during the show ..................................11
Advertising package offers .........................................................12
Product of the Year Tasting Contest ...........................................13
Conference halls rent and equipment.........................................14
Content
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Sponsorship and advertising opportunities offeredby WorldFood Msocow will give your company an excellentchance to be noticed by a wide professional communityand attract the attention to your services and products.
Additional promotional options offer a wide coverageof a great number of specialists fromwholesale, retail & manufacturing companies.
The sponsorship and advertising opportunities featuredin this booklet will help you attract more visitors to yourstand and promote the brand awareness, increasingthe number of potential partners and customers.
Select desired options in the catalog, feel the application form on page 16 and send scanned form to the exhibition management
+ 7 499 750 [email protected]
We are ready to discuss any tailored, custom, non standard options if you did not find the exact solution your company is looking for.
How to improve the efficiency of participation at WorldFood Moscow 2019?
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Exhibition web version is posted on the website of the exhibition and contains a list of all participantswith contact information and description of their activities.You can also add information about the partners that will be presented at your stand.
Information that will go to the electronic catalog version is provided by exhibitors in the exhibitors account page on the web site of the exhibition.If you have not received your login and password to access your account please contact us by email: [email protected]
Item inapplication
formFormat Price, €
Exhibitor info:
ContactsCompany descriptionCompany product categoriesBrandsLogos
Included into the contract
1.1.
Sub-exhibitor info:
ContactsCompany descriptionCompany product categoriesBrandsLogos
180, €
Information in e-catalogue
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Exhibitor badges
Exhibitors may get access to the territoryof the exhibition complex during the installation,dismantling and operation of the exhibition(08:00-20:00) only if they have badges.
Item inapplication
formFormat Price, €
A company entitled to receive free exhibitor badges according to the stand size: each 6 sq.m = 1 pass
Included into the contract
2.1. One extra badge 12, €
Exhibitor badges ordering procedure
• Calculate the number of badges that are included in the price of your contract. If necessary, order additional quantity.
• Indicate employees who need badges in exhibitors account on the web site no later than August 4, 2019 (all badges are personalized only)• Get ready badges at the registration desk during the period of exhibition mounting
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Every exhibitor is presented with its personal promo code forinviting partners to the exhibition. Using this code your guests can get free e-ticket at the exhibition web page. Number of e-tickets received by one promo code is not limited.
Your promo code will be sent to the email address which you indicated in the application for participation in the exhibition. If a you have not received a promo code, please contact us at: [email protected]
Promo code
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WorldFood Connect
The cost of the service includes the terminal rent, setting up, installation, technical support during the exhibition, storage of entered information.
The recommended number of terminals - 1 terminal20 sq.m. Technical service is provided by authorized N-Connect provider.
Item inapplication
formFormat Price, €
3.1. WorldFood Connect, 1 terminal, 4 days of the exhibition 90, €
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Advertising in the exhibition guide is anotherchance to attract visitors to the stand of your companyduring the exhibition and to promote the company’sbrand and services.
Item inapplication
formFormat Price, €
4.1.Logo with an arrow indicating the stand on the pavilion plan In the exhibition guide
240, €
4.2. Advertisement page (1/1), 4 colours 525, €
4.3. Advertisement spread (2/1), 4 colours 955, €
4.4. Advertisement page on the 2nd/3rd cover, 4 colours 840, €
4.5. Advertisement page on the 4th cover, 4 colours 1 155, €
* option available if not sold as a part of Sponsorship package
Module size: (W х H mm) column 1/1 – 210х 297 mm (bleed-size),190 х 275 mm (type column); column 1/2 – 210 х 148 mmLanguage: Russian & English Number of copies: 35 000Tech specs for advertising materials can be provided upon request
Advertising in the exhibition guide / catalogue printed version
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Advertising on the web page
A banner displayed on the official world-food.ru websitewill inform the targeted audience about your productsand will attract more visitors to your stand.Thousands of potential clients visit the exhibition websiteevery day. Advertising banners are displayed on the homepage and inner pages of the website.
Item inapplication
formFormat Price, €
5.1. 300Х80 (home page) 380, €
5.2. 300Х80 (inner page) 285, €
Number of banners is limited.Price in the table is for 1 month placement.
Tech specs for advertising materials can be provided upon request.
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Item inapplication
formFormat Price, €
6.1. Distribution of materials in exhibition halls 160, €
6.2.Distribution of materials in the adjoining partof the street
200, €
Main terms:• No materials may be distributed in the lobby in front of the cloakroom
and in the hall of the registration area• Usage of sound equipment is prohibited• Organizer does not provide staff recruitment services
ATTENTION:Any promotional activities outside the participant’s standwithout a corresponding permit are strictly PROHIBITED!
Distribution Of The AdvertisingMaterials During The Exhibition
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Outdoor Advertising DuringThe Exhibition
Advertising at the exhibition area allows you to reach 100% of visitors, because all constructions are placed on key traffic ways and main points of visitors concentration
Item inapplication
formFormat Price, €
7.1. Banner 1х2,9 inside the pavilion 285, €
7.2. Banner 2х2,9 inside the pavilion 380, €
7.3. Light box at the transition from tube to Pavilion 3 190, €
7.4. Food court branding 4 480, €
7.5. Banner 2х3 outside Pavilion 3 400, €
7.6.Outdoor construction.Size of one side 2x3. 4 sides. The price is for all sides.
955, €
All prices include production, installation, dismounting & rent fees.All place should be confirmed by exhibition organizer.Tech specs for advertising materials can be provided upon request.
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Attract more visitors to your stand and increase brand awareness via using effective tools collected for you by organizers into ready packages
Item in
application form
Format Price, €
8.1.
«Booth attendance+» package includes
Floor stickers leading to your stand (5 pcs)• Banner 1х2,9 near the entrance to the pavilion hall• Advertisement page in the exhibition guide (1/1), 4 colours• Your A4 leaflet inside each visitors bag
1 620, €
8.2.
«Clients attraction+» package includes
Floor stickers leading to your stand (5 pcs)• Banner 1х2,9 near the entrance to the pavilion hall• Your A4 leaflet inside each visitors bag• Advertisement page in the exhibition guide (1/1), 4 coloursYour company logo on the floor plan inside the printed version of exhibition guideWorldFood Connect service (1 device)
1 910, €
Advertising package offers
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“Product of the Year” Tasting Contest
The competition is conducted by independent expert committee,which consists of leading industry experts.
For information on the list of documentsrequired to provide along with products samples, as well as information on the number of samples for sensory evaluation please contact the Organizer.
All details you can find by following this linkhttps://www.world-food.ru/Rus/product-goda
Item inapplication form Format Price, €
«Product of the Year“ form
Registration fee 180, €
Sample, 1 pcs 50, €
To participate in the contest, please fill out the form «Product of the Year.»
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For the convenience of your conference, presentation or seminar, we are pleased to offer you a uniqueconvertible hall “Crocus congress Hall” (Pavilion 3, 4th floor).Hall consists of 36 conference areas. Capacity of each of them is 150 persons.
A conference hall may be rented only according to the rateof “1/2 of a conference day” or “1 conference day”. For renting the hall please ask the Organizer if it is possible to hold an event in this place at the time you require.
Organizers reserve the right to change schedule of events by notifying all involved parties.
Item inapplication form Format Price, €
“Conference halls & equipment rent”
form
Info Banner 1х2,9 inside the pavilion* , €
Info Banner 2х2,9 inside the pavilion* , €
Light box at the transition from tube to Pavilion 3* , €
*applicable only if conference hall is rented for 1 conference day duration and longer
To rent a hall and order all the necessary equipment,please fill out the form “Rental of conference rooms”.
We would like to draw your attention to the fact that usage of your own equipment (apart from personal computers) in the conference halls is not permitted.
Conference HallsRent And Equipment
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Partner packages can beadapted up to marketing goals, objectivesand the interests of your company.
We are ready to discuss the possibility of creating individual non-standard partnershipsand promotional packages during the exhibitionWorldFood Moscow 2019.
With any questions related to partnership and advertising opportunities please feel free to contact us by phone or e-mail below:
8 (499) [email protected]
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Provide till:Price,EUR
Quantity Total
1.1. 26.07.2019 Record of the sub-exhibitor in the electronic catalog of the exhibition 180 0
2.1. 23.08.2019 Additional exhibitor badge 12 0
3.1. 13.09.2019 WorldFood Connect service 290 0
4.1. 26.07.2019 Logo with an arrow indicating the stand on the pavilion plan in the exhibition guide 240 0
4.2. 26.07.2019 Advertisement page (1/1), 4 colours 525 0
4.3. 26.07.2019 Advertisement spread (2/1), 4 colours 955 0
4.4. 26.07.2019 Advertisement page on the 2nd/3rd cover, 4 colours 840 0
4.5. 26.07.2019 Advertisement page on the 4th cover, 4 colours 1 155 0
5.1. 30.08.2019 Web banner 300Х80 on the exhibition web-site main page 380 0
5.2. 30.08.2019 Web banner 300Х80 on the exhibition web-site inner page 285 0
6.1. 23.08.2019 Permission for distribution of materials in exhibition halls 160 0
6.2. 23.08.2019 Permission distribution of materials in the adjoining part of the street 200 0
7.1. 16.08.2019 Banner 1х2,9 inside the pavilion 285 0
7.2. 16.08.2019 Banner 2х2,9 inside the pavilion 380 0
7.3. 16.08.2019 Light box at the transition from tube to Pavilion 3 190 0
7.4. 16.08.2019 Food court branding (windows stickers) 4 480 0
7.5. 16.08.2019 Banner 2х3 outside Pavilion 3 400 0
7.6. 16.08.2019 Outdoor construction. Size of one side 2x3 955 0
8.1. 16.08.2019 «Booth attendance+» package 1 620 0
8.2. 16.08.2019 «Clients attraction+» package 1 910 0
9 13.09.2019 Participating in “Product of the Year” Tasting Contest«Product
of the Year“ form
10. 23.08.2019 Conference halls rent & equipment“Rental of
conference rooms”
form
Application of the WorldFood Moscow 2019 exhibitoron advertising and sponsorship services
Moscow, Crocus Expo24-27 September 2019
1. EXHIBITORCompany name:
4. To order services, please fill out the application form and send it to your manager.
2. CONTACT INFO
5. CONTACTSYou can always contact us by email [email protected] or tel. +7 499 750 0828Completed application form will be the basis for the invoice.
3. SERVICES PRICES & DESCRIPTION
6. Exhibitor confirmation
0 €
Date Person SignageStamp
Contact person Phone e-mail
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Application of the WorldFood Moscow 2019 exhibitorfor participating in «Product of the Year“ tasting conest
Moscow, Crocus Expo24-27 September 2019
1. EXHIBITORCompany name:
2. CONTACT INFO
3. DESCRIPTION & PRICES FOR PARTICIPATION IN THE CONTEST
4. TOTAL ORDER PRICE (W/O vat)
Contact person Phone e-mail
Price, EUR Quantity Total
Registration fee 180 1 180
Sample, 1 pcs 50 0
0 €
Please indicate the nominations and the number of samples submitted for the contest: Samples quantity
Confectionery
Fats & oils products
Dairy products, including canned food and ice cream
Meat products, including canned food
Poultry products, egg and egg products
Fish and other products from aquatic bioresources
Tea, coffee, food concentrates (spices), yeast
Wine production
Alcoholic beverage products
Mineral waters, soft and low alcohol drinks, beer
Products of processing fruits and vegetables, bee products
Bakery and pasta, cereals, flour
Dietary products and baby food
Soy products
Contacts for applying the contest№ Company producer Region (country, locality) Product
5. CONTACTS FOR APPLYING THE CONTESTTo apply the contest, please fill out the application form and send it to responsible manager, Irina Varlamova by e-mail [email protected] can always contact her by phone +7 499 750 0828, ex.4215 Completed application form will be the basis for the invoice.
6. Exhibitor confirmation
Date Person SignageStamp
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Application of the WorldFood Moscow 2019 exhibitorfor conference halls & equipment rent
Moscow, Crocus Expo24-27 September 2019
1. EXHIBITORCompany name:
2. CONTACT INFO
3. DESCRIPTION & PRICES FOR CONFERENCE HALLS AND EQUIPMENT SERVICES
Contact person Phone e-mail
Price, EUR Quantity Total
Conference halls (theater)*
Conference hall, 150 persons, 1/2 of conference day (4 hours) 620 0
Conference hall, 150 persons, 1 conference day (10.00 - 18.00) 1 055 0
Equipment**
Sound amplification 1000W 170 0
Wireless microphone 20 0
Wired microphone 10 0
Video projector 6000 LUM 290 0
Screen 2.5mX2.5m 45 0
TV panel 60`` ** 160 0
Tribune with mic preparation 60 0
Equipment for simultaneous translation*** up to 50 per. 680 0
Equipment for simultaneous translation *** up to 80 per. 805 0
Equipment for simultaneous translation *** up to 100 per. 930 0
Equipment for simultaneous translation *** up to 150 per. 1 055 0
Conference chair 3,5 0
Registration table 20 0
0 €
5. CONTACTS FOR APPLYING THE CONTESTTo order services, please fill out the application form and send it to your manager.You can always contact us by phone +7 499 750 0828 or email [email protected] application form will be the basis for the invoice.
Minimum rental time - 4 hours*Cost of furniture rearrangement in conference halls is 50% from rental fee**TV panel rental fee includes floor stand or wall mount, DVD player / media player, set of connection wires ***The set of equipment includes: cabin, equipment, headphones, technical staff, person for issuing headphones to visitors.Every additional working language increases the rental fee of equipment set for simultaneous translation by 10%.Every conference hall has tables for the speakers in accordance with the size of the hall and a number of chairs in accordance witha theatre style seating planSpecialized facilities:-halls are opened 30 minutes before the time stated on the application;-halls must be free in the course of 30 min from the time stated on the application the use of facilities over 30 min from the time stated on the application is paid for as a full hourIn case of refusal to rent a conference room after application confirmed from organizers side & payment made, Participant pays a 100% penalty to the Organizer.
4. TOTAL ORDER PRICE (W/O vat)
6. Exhibitor confirmation
Date Person SignageStamp
Date Time from till
Please indicate desired rental date and time
