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World is Changing• People are always connected because of smart phones
• iPhone (introduced 2007) – over 100,000 apps• Blackberry (introduced 2002) – 50 million users globally• Cell phone penetration is 85% - 20% of people have no home phone• More smart phones than PCs to be sold by 2011
• Music• iPod (introduced 2001) – sold over 100 million devices• iTunes is the largest record store in the world• Pandora has over 40 million users
World is Changing• Technology is changing consumers’ lives
• Kindle (introduced 2007) – 2.5 million users to date • Netflix (introduced 1999) – current subscriber base is 10
million, by end of 2010 Blockbuster will have closed 22% of its stores
• Texting – 72% of cell phone users have SMS packages (203 million people)
• Blogging – there’s a blog born every ½ second• YouTube – 85 million unique visits per month• Google – logs 2 billion searches a day• Kodachrome - $15 billion business, now gone
Social Networks Social network channels are huge platforms Anderson Analytics report found that an
estimated 110,000,000 people or 36% of the entire population are regular social network users
Over 500 million people on Facebook
45 million on Twitter
23,000 blogs created very day
45 million on Linkedin
78% of U.S. Internet audience viewed videos online
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Laguna Niguel Connectors
Social Networking
• My social networking came from my personal networking
• All contact but no touch• Passive vs. active• Introverted vs. extroverted• Great research tool• Great SEO tool• People hide behind their
computers and social networks
Social Networking
Hank BlankContact [email protected] twitter @hankblank
